Trading Statement

Character Group PLC
13 November 2006

                     The Character Group plc (the 'Group')
        Designers, developers and distributors of toys, games and gifts

                                 Trading Update


The Group's preliminary announcement of results for the financial year to 31
August  2006 will be made on 28 November 2006.


Following the year end, the Board has become aware that, as a result of strong
sales in the last  days of the financial year, the Group will be announcing
profits for the year ended 31 August 2006 for the on-going business of toys,
games and gifts which are significantly above current market expectations.



During the second half of the financial year, we have incurred some additional
exceptional costs with regards to the sale of the digital business which have no
material effect on the results of the continuing business.



The Group's products continue to perform well at retail and we expect to make a
full statement at the time of our preliminary announcement on November 28.




Enquiries:


The Character Group plc                Charles Stanley Securities          Citigate Dewe Rogerson Ltd
Richard King, Executive Chairman       Rick Thompson
Kiran Shah, Group Finance Director     Philip Davies                       Fiona Tooley
Tel: [phone]              Tel: [phone]           Tel: [phone]
Mobile: [phone] (RK)                                           Mobile:[phone]
            [phone] (KS)
www.thecharacter.com
www.characteronline.com

CCT.L

Sector: Media, AIM




Notes to Editors:



About The Character Group plc

The Character Group plc designs, develops and distributes toys, games and
giftware, principally to the UK although it has an ever increasing exposure to
international markets.



Revenues are generated from a mix of product with over 50% designed and
developed in-house either under the Group's own brand or under licence with the
balance being derived from third party distribution.  Notable product lines are
Dr Who, Scooby Doo, Biker Mice from Mars, Peppa Pig, GR8 Gear, Robosapien,
Roboraptor and Robopet.  For a more comprehensive view of the product portfolio,
please refer to www.characteronline.com.



During the first six months of the year ending 31 August 2006, The Character
Group underwent a major reorganisation with the disposal of its Digital Business
in February 2006. The structure is now designed to maximise the strength of, and
focus on, the core business of Toys, Games and Gifts.



www.thecharacter.com

CCT.L

Sector: Media, AIM




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