Transaction in Own Shares

Character Group PLC
27 June 2007


The Character Group plc

27 June 2007


                   The Character Group plc (the 'Group' or 'Company')

                          Transaction in Own Shares

As part of the Group's stated objective to enhance shareholder value, the
Company advises that it has yesterday purchased in the market for cancellation
through Charles Stanley Securities 50,000 ordinary shares in the Company at a
price of 150.0 pence per share. This represents approximately 0.11% of the
issued share capital of the Company (excluding shares held in treasury).

Following the cancellation of these shares, the Company has 44,447,513 ordinary
shares in issue (excluding 1,000,000 ordinary shares in the Company held in
Treasury).

The Directors will continue to monitor the position and will, if appropriate,
make further purchases of the Company's own shares.


Enquiries:

The Character Group Plc     Charles Stanley Securities   Citigate Dewe Rogerson Ltd
                            (Nominated Adviser)
Richard King / Kiran Shah   Philip Davies                Fiona Tooley

Tel: [phone]          Tel: [phone]           Tel: [phone]





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