Transaction in Own Shares

Character Group PLC
30 April 2007


The Character Group plc

30 April 2007


                 The Character Group plc (the 'Group' or 'Company')

                               Transaction in Own Shares

As part of the Group's stated objective to enhance shareholder value, the
Company advises that on 27 April 2007 it purchased in the market for
cancellation through Charles Stanley Securities 100,000 ordinary shares in the
Company at a price of 199.5 pence per share.

This represents approximately 0.22% of the issued share capital of the Company
(excluding shares held in treasury). Following the cancellation of these shares,
the Company has 45,357,513 ordinary shares in issue (excluding 979,322 ordinary
shares in the Company held in Treasury).

The Directors will continue to monitor the position and will, if appropriate,
make further purchases of the Company's own shares.


Enquiries:

The Character Group Plc           Charles Stanley Securities           Citigate Dewe Rogerson Ltd
Richard King / Kiran Shah          Philip Davies                       Fiona Tooley

Tel: [phone]                Tel: [phone]                   Tel: [phone]





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