Transaction in Own Shares

Character Group PLC
05 July 2006


The Character Group plc

5 July 2006


The Character Group plc (the 'Group' or 'Company')

Transaction in Own Shares

As part of the Group's stated objective to enhance shareholder value through the
repurchase of its own shares, the Company advises that is has today purchased in
the market for cancellation through Charles Stanley Securities 25,000 ordinary
shares in the Company, representing approximately 0.05% of the issued share
capital of the Company (excluding shares held in treasury), at a price of 58
pence per share.

Following the cancellation of these shares, the Company has 47,849,909 ordinary
shares in issue (excluding 1,000,000 ordinary shares in the Company held in
treasury).

The Directors will continue to monitor the position and will, if appropriate,
make further purchases of the Company's own shares.


Enquiries:

The Character Group Plc           Charles Stanley Securities           Citigate Dewe Rogerson Ltd
Richard King / Kiran Shah         Rick Thompson / Philip Davies        Fiona Tooley / Katie Dale

Tel: [phone]                Tel: [phone]                   Tel: [phone]
Mob: [phone]/
07956278522



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