Transaction in Own Shares

Character Group PLC
01 August 2006


The Character Group plc

1 August 2006


The Character Group plc (the 'Group' or 'Company')

Transaction in Own Shares

The Company advises that is has today purchased in the market through Charles
Stanley Securities a further 125,000 ordinary shares in the Company,
representing approximately 0.26% of the issued share capital of the Company
(excluding shares held in treasury), at a price of 68 pence per share. The
shares repurchased will be held in treasury.

Following these transactions the Company has 47,736,659 ordinary shares in issue
(excluding 1,125,000 ordinary shares in the Company held in treasury).

As part of the Group's stated objective to enhance shareholder value through the
repurchase of its own shares, the Directors will continue to monitor the
position and will, if appropriate, make further purchases of the Company's own
shares.

Enquiries:

The Character Group Plc           Charles Stanley Securities           Citigate Dewe Rogerson Ltd

Richard King / Kiran Shah         Rick Thompson / Philip Davies        Fiona Tooley
Tel: [phone]                Tel: [phone]                   Tel: [phone]





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