Appointment of Strategic Advisor

RNS Number : 5148N

Chill Brands Group PLC

30 September 2021

 

For immediate release

30 September 2021

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310

Chill Brands Group PLC

('Chill', the 'Company' or the 'Group')

Appointment of Strategic Advisor

Chill Brands Group plc (LON:CHLL) (OTCQX:ZOEIF), the international CBD group, is pleased to announce the appointment of Viridian Capital Advisors as a strategic advisor in connection with capital raising strategy, M&A strategy, development of its board of directors and investor relations.

Highlights

· In June 2014, Viridian Capital Advisors ("Viridian" or "VCA") was founded as one of the first financial and strategic advisory firms in the US cannabis/hemp industry, with a team of seasoned advisors, investment bankers and analysts.

· Viridian's Board of Advisors is comprised of senior executives from some of the largest brand companies in the world, including Diageo, Proctor & Gamble, Anheuser Busch, Mars Wrigley and Philip Morris.

· VCA has been engaged by some of the best of breed emerging growth companies in the US cannabis/hemp industry.

· Viridian is widely quoted by the mainstream media as an expert in the cannabis/hemp industry, including Reuters, CNN, Forbes, Bloomberg, and the Wall Street Journal.

· Viridian's President, Scott Greiper, will address shareholders during the Company's Annual General Meeting that is being held later today.

Chill's advisory agreement with Viridian is focused on building the business, profile, market value and liquidity of the Company.

As part of the agreement, Viridian has today been issued warrants exercisable into 4.9% of the Company's fully diluted ordinary share capital (representing approximately 11,290,826 ordinary shares), with an exercise period of five years and an exercise price of 1 pence per ordinary share of 1 pence each ("Ordinary Shares"), which are exercisable on the Company's Ordinary Share price appreciating to 60 pence, or otherwise, exercisable at 25% per quarter following the 12 month anniversary of the grant date.

Scott Greiper, Founder and President of Viridian Capital will be leading the engagement with the Company (not a Board position).  Mr. Greiper has had a highly successful 30-year career on Wall Street and in his own businesses, with a track record of helping to identify, advise, finance and buy/sell best of breed emerging growth companies in newly emerging industries.  Mr. Greiper attended the Executive MBA programme at Columbia University and received his B.A. in Economics from the University of Chicago.

Scott Greiper will address the Company's shareholders as part of a presentation during the Company's Annual General Meeting which is being held in Colorado at 4pm BST today.

Trevor Taylor, Co-CEO of Chill Brands Group, said:  "We are delighted to welcome Scott Greiper and Viridian Capital Advisors to  Chill Brands Group and are excited to draw on their extensive experience, network and global following.  Global brand building requires world-class talent and capital, and we are pleased to have gained support from professionals of such a high calibre.  We look forward to hearing Scott speak at our AGM and are optimistic for the future."

- Ends -

Media enquiries:

Chill Brands Group plc		c/o Buchanan
Trevor Taylor, Co-CEO Antonio Russo, Co-CEO
Allenby Capital Limited (Financial Adviser and Broker)		[phone]
Nick Harriss / Nick Naylor (Corporate Finance)
Kelly Gardiner (Equity Sales)
Buchanan
Henry Harrison-Topham / Jamie Hooper / Ariadna Peretz		Tel: [phone]
[e-mail]		www.buchanan.uk.com

 

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