Cineworld Group plc
09 October 2007
9 October 2007
CINEWORLD GROUP PLC SIGNS DEAL WITH REAL D
TO REVOLUTIONISE THE CINEMA EXPERIENCE
BY BRINGING 3D TO ITS CUSTOMERS
Cineworld Group plc, which has the largest portfolio of digital screens of any
cinema operator in the UK, has today signed a deal with REAL D to bring 3D to
its customers. REAL D is the world leader in 3D technology.
The deal will see Cineworld introduce 3D projection into its digital cinema
portfolio to create the largest 3D estate in the UK. REAL D 3D systems will
initially be installed into 30 of Cineworld's 72 digital auditoria and the
roll-out will coincide with the release of Beowulf on 16 November 2007. The deal
will see Cineworld continue to add REAL D systems to bring the most advanced 3D
experience to its moviegoers as Cineworld finalises its deals with studios on
the business terms of digital deployment.
Steve Wiener, CEO of Cineworld Group plc, said, 'This is a significant deal for
Cineworld and one which will revolutionise the cinema experience for our
moviegoers across the country. We could see as many as 100 Real D screens once
our digital platform is in place.' Wiener added, 'The impact of 3D on the film
industry can be compared to the move from black and white to colour. After
reviewing all of the latest technologies in the market we are delighted to be
partnering with REAL D in spearheading the UK's move to 3D. '
DreamWorks Animation SKG, Inc. announced its intention to produce all of its
films in 3D starting in 2009. Visionary filmmakers including Robert Zemeckis,
James Cameron, and Peter Jackson have embraced 3D as a natural enhancement to
their cinematic storytelling. In addition, George Lucas, the creator of Star
Wars, announced his intention to remaster the original Star Wars movies in
digital 3D, although no date has been set at this stage.
Joseph Peixoto, President, REAL D Worldwide Cinema said, 'This marks an
important step in REAL D's international expansion. Cineworld has the largest
digital estate of any cinema operator in the UK so it is a natural fit for us.
The rapid growth of 3D content mastered in digital format has led to an exciting
and totally new 3D experience for cinema viewers and we look forward to working
with Cineworld to bring greater reach of 3D to the UK.'
-Ends-
Contacts:
For Cineworld Group PLC For REAL D
Georgina Briscoe U.S: Lynda Dorf / Gina Lang, BWR PR
M: Communications ldorf@bwr-la.com / glang@bwr-la.com
Briscoe@MComGroup.com T: 310-550-7776
T: +44 207 153 1548
International: Lisa Lazure, DDA PR
lisa.lazure@ddapr.com
T: +44 207 932 9800
Notes to Editors
Cinemas which will have digital installations:
England Scotland Wales
Ashton-Under-Lyne Aberdeen Cardiff
Bexleyheath Edinburgh Newport
Birmingham Broad Street Falkirk
Brighton Glasgow Renfrew Street (the UK's highest grossing
cinema)
Castleford
Cheltenham
Chichester
Crawley
Didsbury (Manchester)
Enfield
Feltham (Middlesex)
Milton Keynes
Harlow
Ipswich
Luton
Nottingham
Sheffield
Shrewsbury
St Helens
Stevenage
Wakefield
Wandsworth
West India Quay (London)
Wolverhampton
Cineworld Group plc
Cineworld Group plc was founded in 1995 by a management team including Steve
Wiener, Chief Executive. It is the UK's second largest cinema operator with 73
sites and 758 screens, including 5 out of 8 highest grossing cinemas in the UK
and Ireland.
The Group listed on the Main Market on May 2nd 2007 at an offer price of 170p.
As at 28 June 2007 the number of shares in issue was 141.7m. To see where in the
UK you can see Beowulf and other great movies in digital 3D go to
www.cineworld.co.uk.
REAL D
REAL D is the undisputed leader in 3-D technology. The REAL D cinema platform
enables a single digital projector to beam images that seem to move toward or
away from viewers when wearing special, comfortable, lightweight glasses.
Unlike traditional anaglyph (red and blue) 3-D, REAL D leverages digital cinema
projection technology to eliminate eye fatigue ensuring that moviegoers enjoy
the most comfortable 3-D viewing experience possible. The company's breakthrough
technology was 25 years in the making and is used in scientific applications by
NASA and Fortune 500 companies. For more information, visit www.REALD.com.
This information is provided by RNS
The company news service from the London Stock Exchange
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