Creation of E-Healthcare Star

RNS Number : 3864T

Creston PLC

28 September 2010

 

28th September 2010

CRESTON PLC

("Creston")

Creation of E-Healthcare Start-up, Intensity Digital Ltd

Creston plc (LSE: CRE), the Insight and Communications Group, announces the formation of Intensity Digital Ltd, a start-up agency targeting the rapidly growing market for integrated digital communications in healthcare.

Investment by the pharmaceutical industry in digital marketing is growing significantly as the shift from offline to integrated communications continues to follow the trend already witnessed in the consumer world.

Start-up capital will be provided in full by Creston, and Intensity Digital Ltd will be managed by Jon Vernon, who brings extensive experience gained working both within the pharmaceutical industry and for leading online medical communications agencies over a career spanning 20 years.  The agency will benefit from close co-operation with other members of the Creston Health Division (PAN Advertising, Red Door Communications and ROCK medical communications) all of which are currently conducting digital work within their client remits.  

The creation of this agency underscores Creston's commitment to building new capabilities in a rapid, effective and low-risk manner, and follows on from the successful launch in the last financial year of new agency units specialising in social media, search engine optimisation and mobile marketing.

Jon Vernon commented:

"Our new offering will enable clients of Creston Health Division's agencies to benefit from Intensity Digital's focus on building even more effective and integrated digital campaigns targeted at healthcare professionals, and will add further expertise to their offering.  What attracted me to this position is the highly collaborative and synergistic approach Creston Health companies take."

Don Elgie, Group Chief Executive, commented:

"We have identified a significant opportunity to develop a company that provides top quality, integrated multi-channel campaign solutions to a healthcare audience. We are delighted by the calibre of management we have been able to attract, and have every confidence that the support and expertise of our other group companies, particularly in our Health Division, will allow us to participate in the exciting growth offered by digital communications in healthcare."

Enquiries:

Creston plc                                                            Tel:          [phone]

Don Elgie, CEO

Barrie Brien, COO/CFO

M:Communications                                                 Tel:          [phone]

Elly Williamson

 

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