Current Trading Update

Creston PLC 22 March 2004 Date: 22 March 2004 On behalf of: Creston Plc ("Creston") Embargoed until: 0700hrs Creston Plc Current Trading Update Prior to entering its close period for the year ending 31 March 2004, Creston Plc, the marketing services group, issues the following trading update. All Creston Group companies are experiencing excellent trading and all are performing ahead of budget. Growth is being delivered both from increased activity by existing clients and through substantial new business wins. The Creston portfolio of clients now includes leading brands such as: Bang & Olufsen, Bacardi Martini, BMW (GB), Campbell's, Canon, Cow & Gate, Diageo, Kimberly Clark, Lloyds Black Horse, MINI, NEC, Pfizer, Royal Mail, Scottish Courage, Tesco, Toshiba, Tropicana, Unilever, Andreas Stihl and Rolls Royce. The Board of Creston therefore expects to report results on 7 June 2004, ahead of current market expectations and ahead of the growth being delivered by other organisations within its sector. Commenting, Don Elgie, Chief Executive of Creston, said: "Three years ago, Creston embarked on a strategy that provided companies with a highly focused alternative to traditional mass marketing, one that enabled them to build one-to-one relationships with their chosen customers. This approach, combined with our highly selective acquisitions' strategy of resilient growth companies and incentivisation of our employees, is what I believe has enabled us to achieve and continue to achieve such excellent results. Whilst the market is showing signs of recovery, our performance has demonstrated our ability to build a business in the most difficult of climates." - Ends - Further information: Creston Plc Don Elgie, Chief Executive 020 7930 9757 Redleaf Communications Emma Kane/Nick Lambert Tel: 020 7955 1410 Mob: 07876 338339 Notes to Editors: About Creston plc Creston's strategy is to build a diversified international marketing services group through a combination of organic growth and selective acquisitions. The Board believes that it can identify synergistic benefits between currently independent marketing services companies offering premium services such as market research, direct marketing, customer relationship marketing and other areas of marketing communications. The Board's objective is that each element of the Group will reflect the continued trend away from mass marketing towards one-to-one marketing between clients and customers. Following its repositioning in January 2001 as a marketing services group, Creston has made four significant acquisitions, which have each demonstrated growth despite difficult market conditions: • the acquisition in January 2001 of Marketing Sciences Limited, an international quantitative and qualitative market research company, based in Winchester; • the acquisition in November 2001 of The Real Adventure Marketing Communications Limited, a national marketing communications company, based in Bath; and • the acquisition in November 2002 of EMO Group Limited, a national channel marketing communications company, based in Swindon and Bristol. • the acquisition in October 2003 of Nelson Bostock Communications Limited, a London based public relations agency founded in 1987, which ranks as the 25th largest UK agency and 10th largest agency in the technology sector in recent industry league tables. This information is provided by RNS The company news service from the London Stock Exchange
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