Director/PDMR Shareholding

Creston PLC
02 September 2005



2 September 2005



Creston Plc (the "Company")
Grant of Options and of Restricted Shares under the Creston Long Term Incentive
Plan



On 31 August 2005 the Board approved the following grant of options pursuant to
an agreement dated 3 January 2001, to Mr D.H Elgie a Director of the Company.



The grant of options is as a result of the issue and allotment of new ordinary
shares relating to the issue of shares in connection with the acquisition of Red
Door Communications Limited. The details are as follows:


Name                                Exercise       No. of options      Exercise
                                      period                              Price

Don Elgie     31 August 2008 -30 August 2015               20,078        165.5p



Of the options outlined above, 10,039 are performance related options, which can
be exercised after the initial exercise date provided Creston Plc's average
growth in diluted earnings per share has for two consecutive financial years
exceeded the average growth in diluted earnings per share of such competitor
companies (as specified by the Company's brokers) by greater than 10 per cent.



In addition to the options outlined above, Mr Elgie has an interest in the
following:



  • 605,060 options over ordinary shares, at an exercise price of 95p
  • 382,380 options over ordinary shares, at an exercise price of 110p
  • 60,657 options over ordinary shares, at an exercise price of 114p
  • 91,145 options over ordinary shares, at an exercise price of 113p
  • 46,752 options over ordinary shares, at an exercise price of 139p
  • 6,930 options over ordinary shares, at an exercise price of 136p
  • 67,477 options over ordinary shares, at an exercise price of 142p
  • 487,280 options over ordinary shares, at an exercise price of 155p
  • 24,231 options over ordinary shares, at an exercise price of 165.5p





In addition, the following awards were made to senior executives under the
Creston plc Long Term Incentive Plan (the "Plan") in respect of 229,734 ordinary
shares of 10 pence each, which included the following awards made to Directors
and members of the Creston Operating Board.


Name                    Position                                       Number of 
                                                                 ordinary shares

Don Elgie               Chief Executive                                 21,926

Keith Bates             Managing Director, Marketing Sciences Group     43,729

Graham Monk             Managing Director, TRA Limited                  44,487



No payment was made for the grant of these awards and these shares will be held
by the Creston Employees Benefit Trust and will vest and be released to the
award holders for nil cost under the rules of the Plan.  Subject to the rules of
the Plan and the satisfaction of the performance conditions, these awards are
anticipated to vest on the date of the announcement of the preliminary results
of the Company in respect of the years ended 31 March 2007 and 2008.



In addition to the award under the Plan outlined above, Mr. Bates and Mr Monk
also have a beneficial interest in 633,620 and 9,500 ordinary shares
representing 1.73 per cent. and 0.03 per cent.  of the issued ordinary share
capital of the Company respectively.  Mr Elgie also has a beneficial interest in
997,801 ordinary shares in the Company representing 2.73 per cent of the
Company's issued ordinary share capital of the company.




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