Pre-Close Statement

Creston PLC 11 April 2007 Date: 11 April 2007 On behalf of: Creston plc ("Creston" or "the Group") Embargoed until: 0700hrs Creston plc Pre-Close Statement • expect results to be in line with current market expectations • appointment of CEO of Creston in the United States Creston plc (LSE: CRE), the diversified marketing services group, today is providing an update on current trading prior to entering its close period. The Board is pleased to announce that the progress shown at the time of the Group's interim results has continued and that all divisions are currently trading in line with expectations. There have been significant new business wins across the Group, especially in MARCOMs during the last quarter of the year. These wins include Nissan Pan-Europe, T-Mobile Digital, Financial Times, eBay, Campbells, Lexus, J Sainsbury, Servier and the Government's Central Office of Information (COI). The majority of the financial upside of these wins will impact in the next financial year. Strong progress has been made in building the Group's reputation and presence in the digital space. The Board is particularly pleased with the performance of the newly formed on-line research offering Newvista, which has won significant new business such as Orange, Norwich Union, Tesco and Vodafone and shows considerable growth opportunity. To date, Creston has invested over £500k in the development of its on-line research offering. The continued success of our digital capability in the rest of the Group, especially digitaltmw, has resulted in a number of wins, some of which are solely digital projects, as well as integrated on and off-line campaigns. The Board currently estimates that, in total, on-line and digital revenue is growing as a percentage of the Group's revenue and is now generating annualised revenues of approximately £10.5 million. The recently announced alliance with Latitude, the UK's leading search engine marketing agency, also re-enforces Creston's ability to provide an integrated digital service to its clients through its operating companies. The Board continues to focus on maintaining the Group's diversified client base by ensuring no division is reliant on one major client or sector going forward. The Group's strategy is to build a diversified international marketing services group through a combination of organic growth and selective acquisitions. To this end, the Group is pleased to announce the appointment of Steve Blamer as CEO of Creston in the United States (Creston plc US Holdings Inc). This appointment marks Creston's entrance into the US market. Mr Blamer was most recently CEO and President of Foote Cone & Belding Worldwide ("FCB"), one of the world's oldest agency brands. Prior to leading FCB, Mr Blamer served as CEO of Grey Worldwide North America, a role he took on after 17 years of success within the Grey network. Creston's strategy will be to build a US network of specialisations complementary to that of the UK and, as in the UK, to offer clients a full suite of solutions to meet both existing and future marketing needs. The Board has been very impressed with the contribution that the last three acquisitions have brought to the Group in terms of financial performance, synergy and inter-company joint initiatives, such as Newvista. The addition of ICM, TMW and PAN to the Group has fulfilled the ambition of providing clients with the prospect of a diversified yet integrated group. Synergy revenues have grown accordingly. We have always believed that synergy is an output of having the appropriate market relevant strategy and this perspective is proving its worth to both clients and to Creston with over £1m of annualised revenue generated. We expect both the UK and US marketing services sectors to show growth over the short to mid-term. Macro economic dimensions such as global over-capacity and slowing consumer driven consumption will lead to brand owners sustaining or increasing overall marketing investment in order to stimulate demand. We expect to see continued growth in both digital and in all divisions as clients focus on commercial performance and sales performance, as well as return on investment. The Board is confident about the Group's prospects for the year ahead and will announce the final results for the year ended 30 March 2007 on Tuesday 12 June 2007. -Ends- Enquiries: Creston plc www.creston.com Don Elgie, Chief Executive 020 7930 9757 Barrie Brien, COO/CFO Redleaf Communications 020 7822 0200 Emma Kane/Sanna Lehtinen/Susan Quigley NOTES TO EDITORS: • Publication quality photographs are available through Redleaf on the numbers shown above. About Creston plc • Since its inception in 2001, Creston has brought 10 leading brands under one roof in the UK, offering a host of blue-chip clients a range of services spanning advertising, public relations, digital marketing, market research, direct marketing and customer relationship marketing (CRM), among many others. • The Board's aim is to identify synergistic benefits between currently independent marketing services companies offering premium services such as market research, direct marketing, advertising, public relations, research and digital; and to build a diversified Group that offers clients solutions to both existing and future marketing needs. • Creston's share price is quoted on the London Stock Exchange under the symbol CRE and is published in the Financial Times, The Daily Telegraph, The Times and the London Evening Standard. This information is provided by RNS The company news service from the London Stock Exchange
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