Entered for Microsoft Award

Crimson Tide PLC
24 April 2008


               Crimson Tide plc ('Crimson Tide' or the 'Company')
                    
                     Crimson Tide entered for Microsoft's 
               'Mobility Solutions Partner of the Year' Award
                                     
                                 24 April 2008


Crimson Tide plc is pleased to announce that it has been entered into the
'Mobility Solutions Partner of the Year' category at Microsoft's World Wide
Partner Awards 2008 following recognition of its mPro solution which allows
businesses to increase workforce productivity and efficiency by mobilising
facilities management forms onto a handheld device.

The entry follows the adoption of Crimson Tide's mPro solution by VerryFM, a
leader in the provision of fabric maintenance, moves and changes and special
projects. Under its previous system, Verry FM was reliant on engineers
travelling between job sites in order to process jobs, report problems and
receive further instruction, generating excessive costs, both in terms of fuel
and man-hours. Administrative staff were inputting handwritten forms into the
database and compiling management reports manually and as a result, customer
service was suffering with delayed invoicing and difficult reporting of service
level agreements.

Crimson Tide's mPro Forms Solution addresses these issues by providing a
smartphone-based system that supplies 'over the air' job delivery, creation and
closure. Technicians have access to job information while out in the field,
their forms are submitted wirelessly eliminating data duplication and
office-based users have access to information in real time. The application
automatically generates web reports making information pertaining to Service
Level Agreements easier to view. The solution is provided on a monthly
subscription which includes hardware, software and hosting.

As a result of the solution being deployed, VerryFM has not only experienced
greater efficiency in its processes and use of resources but also reduced
overheads and improved customer service.

The mPro solution has attracted great interest and has also been deployed by
several other high profile companies, including Knight Frank and Marks &
Spencer.

Executive Chairman, Barrie Whipp commented: 'I am delighted that our mPro
solution has received this recognition and that the company has been entered for
these prestigious awards. Our solution fits really well with Microsoft's
software + services strategy and incorporates Windows Mobile devices with a wide
range of other Microsoft products. The feedback that we have received from
customers, in terms of functionality and efficiency, has been outstanding, as
the benefits that it delivers over archaic paper based systems becomes fully
appreciated. We have been grateful for the support we have received from
Microsoft in developing our position in the mobile data field. Our entry into
 the Worldwide Partner Awards is the result of a lot of hard work and really
displays the effectiveness of the Windows Mobile platform and our service based
solutions'

Mark Grady, Head of Business Segment Marketing, Microsoft EMEA commented: 'The
Microsoft World Wide Partner Awards exist to recognise outstanding achievement
over the course of the year and we are very pleased to see such high calibre
entries being nominated for the Award.'

                                    - ends -

For further information, contact:

Crimson Tide plc                                                 01892 542 444
Barrie Whipp, Executive Chairman

Threadneedle Communications                                      020 7936 9605
Graham Herring/Josh Royston

Notes to Editors:

About Crimson Tide
Crimson Tide, based in Tunbridge Wells and Dublin is a provider of mobile data
solutions on a subscription basis. The Company, formed in 1996, and quoted on
the AIM Market of the London Stock Exchange has underlying competency in sales,
service and customer relationship software which it has evolved into solutions
available on a range of handheld computers and smartphones.

The Company works in partnership with Microsoft, Sage, Palm, Hewlett Packard and
Motorola Good Technology as well as the Mobile Operators Vodafone and O2 in the
UK and Ireland and offers a complete end to end solution.



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