Stmnt re MVIVA
Carphone Warehouse Group PLC
2 October 2000
THE CARPHONE WAREHOUSE GROUP PLC ANNOUNCES MVIVA CUSTOMER
NUMBERS AND NETWORK AGREEMENTS
The Carphone Warehouse Group PLC today announces it has
30,000 registered customers for Mviva Limited, the mobile
internet portal company jointly owned by The Carphone
Warehouse and AOL Europe (15% stake).
The Group also announces joint gateway and homepage
agreements with five leading European networks offering
shared access to Mviva and their own internet portals. This
will allow customers with WAP enabled phones to move freely
between both Mviva and the network's portal.
Launched in July 2000, Mviva is a pan-European portal
available in the UK, France, Sweden and Holland. It will
also launch in Spain this week, with further European
rollout to follow. The portal covers a wide range of
services including shopping, entertainment, finance,
banking, sport, news and email. Mviva has more than 100
content providers including a wide range that are local to
individual markets as well as a number of strategic European
partnerships. Content providers include CNN, Sky News, The
Guardian, Loot, Sports.com and Abbey National.
Charles Dunstone, Chairman and Chief Executive, The Carphone
Warehouse Group PLC said:
'These figures are a good start for Mviva and clearly
indicate the mobile Internet is becoming a popular and
useful service, representing the future of mobile
communication. In addition our partnerships with the
European networks give customers an even wider choice of
service and content by being able to choose both Mviva and
the network's own portal.'
Max Alexander, Managing Director, Mviva said:
'We have been delighted by the success of our launch. This
is due to the user-friendly nature of the service and its
wide range of useful, relevant content as well as our unique
distribution through the 1,000 Carphone Warehouse stores
across Europe.
'Mviva's success is based on localised content which has
been researched and developed at ground level for each
market and which sits alongside relevant pan-European
services.'
For further information:
The Carphone Warehouse Group PLC 020 8896 5000
Charles Dunstone
Max Alexander
Roger Taylor
Hugh Roberts
Tristia Clarke
Credit Suisse First Boston 020 7888 8888
George Maddison
Jonathan Swinney
NOTES TO EDITORS:
- The Carphone Warehouse Group PLC is the only pan-European
retailer of mobile telephony products and services. It
is the leading independent mobile phone retailer in the
UK, France, Spain, Sweden, Belgium, The Netherlands and
Ireland, in each case in terms of market share. The
Group has 1,000 stores in 14 European markets and employs
over 4,000 people.
- Mviva, powered by AOL, is a multi-access portal, which
means it is accessible via mobile and fixed line devices
such as mobile phones, PDAs or personal computers, lap-
top computers and interactive television. Mviva is
available via the website www.mviva.com, or via The
Carphone Warehouse retail network, where sales
consultants can set up, personalise and demonstrate at
point of sale.
- In June 2000, The Carphone Warehouse entered into a
strategic alliance under which AOL Europe acquired a 15%
stake in Mviva and was issued warrants to acquire a
further 4.9% interest within 12 months. AOL Europe
provides functionality, content and services to Mviva and
well as online marketing support and brand.
- Mviva has more than 100 content providers offering a wide
range of information, e-commerce and other services.
These include:
m shopping: music, DVDs, videos, games, gifts, auctions
and classifieds
m entertainment: TV, cinema, theatre and gig listings,
restaurant and bar guides and entertainment news
m travel: flight, hotels and holiday bookings,
timetables, traffic information, city guides and
translator
m fun: games, jokes, icons and more
m finance: stock quotes, share trading, share alerts,
market reports and financial news
m sports: top stories and results, from football to F1,
rugby to golf and cricket
m banking (Abbey National): interactive mortgages, loan
calculators, useful contact numbers
m search: business and residential directories and
classifieds
m organiser: m mail, m diary, calendar, contacts and
reminders
m news: up to the minute news headlines and weather