Director/PDMR Shareholding

De La Rue PLC
28 March 2007


NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS


1. Name of Company


DE LA RUE PLC


2 & 3. Details of Transactions


NAME                         TRANSACTION NOTIFIED IN
                             ACCORDANCE WITH DR 3.1.4R
                             (1)(A) PDMR      (1)(B) DIRECTOR


WARREN EAST                       YES            YES (NON-EXECUTIVE)

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

N/A


5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest.


SHARES PURCHASED BY WARREN EAST


6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares.


ORDINARY SHARES OF 27 7/9 PENCE EACH


7. Name of registered shareholders(s) and, if more than one,
the number of shares held by each of them.


ROCK NOMINEES A/C WARREN EAST


8. State the nature of the transaction.


PURCHASE OF SHARES


9. Number of shares, debentures or financial instruments relating to shares
acquired.


3,500


10. Percentage of issued class acquired (treasury shares of that
class should not be taken into account when calculating percentage).


0.002%


11. Number of shares, debentures or financial instruments relating to shares
disposed.


N/A


12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage).


N/A


13. Price per share or value of transaction.


725.98P PER SHARE


14. Date and place of transaction.


27 MARCH 2007


15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage).


3,500


16. Date issuer informed of transaction.


27 MARCH 2007


If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes


17. Date of grant.


N/A


18. Period during which or date on which it can be exercised.


N/A


19. Total amount paid (if any) for grant of the option.


N/A


20. Description of shares or debentures involved (class and number).


N/A


21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise.


N/A


22. Total number of shares or debentures over which options held following
notification.


N/A


23. Any additional information.


.


24. Name of contact and telephone number for queries


LOUISE FLUKER, GENERAL COUNSEL & COMPANY SECRETARY - 01256 605311



28 MARCH 2007



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