Director/PDMR Shareholding

De La Rue PLC
06 July 2007


NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

1.     Name of Company

       DE LA RUE PLC

2 & 3. Details of Transactions

       NAME                     TRANSACTION NOTIFIED IN
                                ACCORDANCE WITH DR 3.1.4R
                                (1)(A) PDMR         (1)(B) DIRECTOR

       JAMES HUSSEY             YES

4.     State whether notification relates to a person connected with a person 
       discharging managerial responsibilities/director named in 3 and
       identify the connected person

       NO

5.     Indicate whether the notification is in respect of a holding of the 
       person referred to in 3 or 4 above or in respect of a non-beneficial
       interest.

       NO

6.     Description of shares (including class), debentures or derivatives or
       financial instruments relating to shares.

       ORDINARY SHARES OF 27 7/9 PENCE

7.     Name of registered shareholders(s) and, if more than one, the number of 
       shares held by each of them.

       JAMES HUSSEY

8.     State the nature of the transaction.

       EXERCISE OF EXECUTIVE OPTIONS FOLLOWING MATURITY

9.     Number of shares, debentures or financial instruments relating to shares 
       acquired.

       100,000 ORDINARY SHARES OF 27 7/9 PENCE

10.    Percentage of issued class acquired (treasury shares of that class should 
       not be taken into account when calculating percentage).

       0.06%

11.    Number of shares, debentures or financial instruments relating to shares 
       disposed.

       95,304

12.    Percentage of issued class disposed (treasury shares of that class should 
       not be taken into account when calculating percentage).

       0.06%

13.    Price per share or value of transaction.

       340.5 PENCE

14.    Date and place of transaction.

       6 JULY 2007

15.    Total holding following notification and total percentage holding 
       following notification (any treasury shares should not be taken into 
       account when calculating percentage).

       21,896

16.    Date issuer informed of transaction.

       6 JULY 2007

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes


17.    Date of grant.

       N/A

18.    Period during which or date on which it can be exercised.

       N/A

19.    Total amount paid (if any) for grant of the option.

       N/A

20.    Description of shares or debentures involved (class and number).

       N/A

21.    Exercise price (if fixed at time of grant) or indication that price is to 
       be fixed at the time of exercise.

       N/A

22.    Total number of shares or debentures over which options held following 
       notification.

       N/A

23.    Any additional information.

       N/A

24.    Name of contact and telephone number for queries

       LOUISE FLUKER - GENERAL COUNSEL & COMPANY SECRETARY


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