Preliminary Results

Diageo PLC 02 September 2004 2 September 2004 (7.00am) Preliminary results for the year ended 30 June 2004 Consistent volume growth and mix improvement delivers 7% organic operating profit growth and strong free cash flow SUMMARY FINANCIALS 2004 2003 Reported movement Organic movement % % £ million £ million Premium drinks 8,891 8,802 1 6 Burger King - 479 _____ _____ Turnover 8,891 9,281 _____ _____ Premium drinks 1,911 1,902 - 7 Burger King - 53 _____ _____ Operating profit before exceptional items 1,911 1,955 _____ _____ ORGANIC GROWTH • Volume up 4% • Net sales (after deducting excise duties) up 6% • Marketing investment including certain promotional expenditure* up 7% • Operating profit up 7% • Operating margin up 0.3 percentage points Organic growth is before exceptional items * Marketing investment increased 6% with a further 1% growth in promotional spend reclassified against turnover under the amendment to FRS 5 OTHER FINANCIAL HIGHLIGHTS Free cash flow rose £241 million to £1,450 million. 2004 2003 Operating profit after exceptional items £1,871m £1,787m Basic eps before exceptional items 48.2p 47.7p Profit for the year £1,392m £50m Basic eps 45.9p 1.6p Return on invested capital 14.5% 13.1% Recommended final dividend 17.0 pence per share, up 8.3%, making 27.6 pence for the full year, an increase of 7.8% Figures for the year ended 30 June 2003 have been restated following the adoption of FRS 17 - Retirement benefits, UITF 38 - Accounting for ESOP trusts and the amendment to FRS 5 - Reporting the substance of transactions. See page 29 for explanatory notes Paul Walsh, Chief Executive of Diageo, commenting on the year ended 30 June 2004 said: 'Diageo has again demonstrated with these results that its outstanding collection of brands and its geographic diversity is delivering improvement in the important measures of trading and financial performance. The global priority brands have been the key driver of the improvement we have achieved in volume growth, up from 1% last year to 4% this year. Continued growth in North America and in other large markets such as Africa, has delivered improved sales mix and further organic operating margin expansion, building return on invested capital to 14.5%. While the strength of sterling against many currencies has cost 5 percentage points of eps growth before exceptional items, the overall quality of our trading performance is reflected in the level of free cash flow we have generated, up £241 million this year to £1.5 billion. As we begin the new financial year we reiterate the guidance we gave at the time of the July trading statement as we do not see any major changes in the trading environment we face. Europe remains our key business challenge and North America continues to provide our biggest opportunity. We will continue to invest in our brands and markets to capture the highest value growth opportunities for our shareholders.' DIAGEO PRELIMINARY RESULTS for the year ended 30 June 2004 Key highlights • Having achieved focus on premium drinks, Diageo's scale, geographic diversity and outstanding collection of brands are now driving consistent performance • Organic operating profit grew by 7%, in a year when Diageo incurred restructuring costs of £50 million, which were taken to operating profit • Diageo's operating margin was 21.5% and return on invested capital was 14.5% • Organic volume growth improved to 4%, driven by continued strong performance by the global priority brands, volume up 5%, and improved performance on category brands, volume up 3%. Local priority brands were flat. Ready to drink improved, with organic volume growth of 7% as a result of the successful launch in North America of Smirnoff Twisted V • Organic net sales (after deducting excise duties) grew by 6%, driven by the further mix improvement in North America and in venture markets • Marketing investment increased 6%, with a further 1% growth in promotional spend reclassified against turnover under application note (G) to FRS 5. This reflected a 10% increase in spend behind brands excluding ready to drink and lower spend behind ready to drink products • The overall strength of the trading performance is reflected in the increase in free cash flow of £241 million to £1.45 billion • Exchange rate movements reduced profit before exceptional items and tax by £97 million and after tax reduced reported eps by 2.4 pence per share • Basic eps before exceptional items of 48.2p will be negatively impacted in the year ending 30 June 2005 by 2.5p in respect of currency movements and 3.0p in respect of the change in treatment for the investment held in General Mills from equity to investment accounting. This gives a rebased eps figure for the year ended 30 June 2004 of 42.7p. % movements are organic movements. These movements and operating margins are before exceptional items. See page 36 for explanatory notes For further information Diageo's preliminary results presentation to analysts and investors will be broadcast at 09.30 (UK time) on Thursday 2 September 2004 on Diageo's internet home page at the address: www.diageo.com. Prior to the live link, the presentation slides will also be available to download from Diageo's home page. You will be able to listen to a live broadcast of the presentation and to the question and answer session. The number to call is: France +33 1 70 75 00 02 Germany +49 69 2222 52100 Ireland +353 1 246 0034 Netherlands +31 20 710 0075 Spain +34 91 414 15 45 UK +44 20 7019 0810 USA (toll free) 1 877 951 7311 Passcode: Diageo results After the presentation the slides and accompanying text will be available to download from Diageo's home page. You will be able to view a recording of the presentation and question and answer session on the Diageo website from 14.00 (UK time) on the day. This facility will be available until 30 September 2004. A press conference will take place beginning at 12.30 (UK time) on Thursday 2 September and will be broadcast live from a link on www.diageo.com. Diageo management will host a conference call for analysts and investors at 15.00 (UK time) on Thursday 2 September. Call this number to participate: France +33 1 70 75 00 02 Germany +49 69 2222 52100 Ireland +353 1 246 0034 Netherlands +31 20 710 0075 Spain +34 91 414 1545 UK +44 20 7019 0810 USA (toll free) 1 877 951 7311 Passcode: Diageo results The teleconference will be available on instant replay from 17.00 (UK time) and will be available until 30 September 2004. The number to call is: UK/Europe +44 20 7970 8252 USA/Canada (toll free) 1 877 267 9698 Investor enquiries to: Catherine James +44 (0) 20 7927 5272 Investor.relations@diageo.com Media enquiries to: Kathryn Partridge +44 (0) 20 7927 5225 Media@diageo.com OPERATING AND FINANCIAL REVIEW For the year ended 30 June 2004 OPERATING REVIEW Organic volume and net sales (after deducting excise duties) movement by brand See explanatory notes on page 36 for definitions. Equivalent Volume movement Net sales* movement units million % % Global priority brands Smirnoff 24.2 5 4 Johnnie Walker 11.7 9 10 Guinness 11.6 2 4 Baileys 6.6 7 8 JeB 6.0 (1) (1) Captain Morgan 6.0 12 18 Jose Cuervo 4.2 1 5 Tanqueray 2.0 2 5 Total global priority brands 72.3 5 6 Local priority brands 22.7 - 3 Category brands 27.1 3 9 Total premium drinks 122.1 4 6 * after deducting excise duties Additional information: • On a reported basis total volume increased 2% from 119.3 million equivalent units to 122.1 million equivalent units • On a reported basis net sales (after deducting excise duties) increased 1% from £6,636 million to £6,682 million • Smirnoff volume, excluding ready to drink, was up 6% and net sales (after deducting excise duties) was up 8% • Captain Morgan volume, excluding ready to drink, was up 8% and net sales (after deducting excise duties) was up 10% • Volume growth of the global priority brands, excluding ready to drink, was 5%, compared to 4% in the year ended 30 June 2003. Net sales (after deducting excise duties) growth of the global priority brands, excluding ready to drink, was 6% Marketing investment Premium drinks marketing investment increased 1% on a reported basis from £1,026 million to £1,039 million. Organic marketing investment increased 6%, with a further 1% organic growth in promotional spend paid to customers which has been reclassified against turnover under application note (G) to FRS 5. Analysis by individual market The figures for 2003 have been restated to reflect the adoption of FRS 17 - Retirement benefits, UITF 38 - Accounting for ESOP trusts and application note (G) to FRS 5 on revenue recognition (see note 1 on page 29). 2003 Operating 2004 profit* Operating profit* Turnover (restated) £ million (restated) £ million Turnover £ million £ million Major markets North America 2,659 694 2,759 708 Great Britain 1,411 207 1,380 203 Ireland 961 126 953 131 Spain 454 113 418 96 _____ _____ _____ _____ 5,485 1,140 5,510 1,138 Key markets 2,275 511 2,080 502 Venture markets 1,131 260 1,212 262 _____ _____ _____ _____ Total premium drinks 8,891 1,911 8,802 1,902 _____ _____ _____ _____ * before exceptional items North America Summary: • Continued strong performance by Diageo in this important market • Continued growth in global priority brands, together with mix improvement throughout the business delivered double-digit growth in organic net sales (after deducting excise duties) • Further improvement in operating margin by 1.2 percentage points • Share gains in four of the six spirits categories • Smirnoff ready to drink volume up 15%, following new product launches • Incremental Seagram synergy benefit of £31 million • Marketing investment up 9% behind priority brands • Distributor strategy is on track Key measures: Reported Organic movement 2004 2003 movement £ million £ million % % Volume 1 3 Turnover 2,659 2,759 (4) 9 Net sales (after deducting excise duties) 2,240 2,299 (3) 10 Marketing 359 369 (3) 9 Operating profit before exceptional items 694 708 (2) 14 Reported performance: Turnover was down from £2,759 million to £2,659 million in the year ended 30 June 2004. Operating profit before exceptional items decreased £14 million (2%), from £708 million in the year ended 30 June 2003 to £694 million in the year ended 30 June 2004. Organic performance: Exchange rate movements accounted for a reduction in turnover of £242 million, principally as a result of a weakness in the US dollar which moved from £1 = $1.59 in the year ended 30 June 2003 to £1 = $1.74 in the year ended 30 June 2004. In addition, the termination of distribution rights for Bass Ale in June 2003 and Cuervo 1800 in October 2002 reduced turnover by £58 million and £8 million, respectively. Other disposals, including Kamchatka in the United States and Gibson's Whiskey in Canada, adversely affected turnover by £5 million. At constant exchange rates the turnover of brands owned or distributed throughout both periods was £213 million higher in the year ended 30 June 2004 than in the comparable period, as discussed within organic brand performance below. These factors combined to produce an overall decrease in turnover of £100 million. Operating profit before exceptional items was reduced by £86 million as a result of exchange rate movements. In addition, the termination of distribution rights and the disposals noted above reduced profit before exceptional items by £13 million. However, those brands owned or distributed throughout both periods contributed £85 million more in the year ended 30 June 2004 than in the year ended 30 June 2003. The net result of these factors was a decrease in operating profit before exceptional items of £14 million. Organic brand performance: Volume movement Net sales* movement % % Smirnoff 3 12 Johnnie Walker 6 11 Jose Cuervo 1 6 Baileys 6 9 Captain Morgan 13 20 Tanqueray - 4 Guinness 5 5 JeB 2 (1) Total global priority brands 5 10 Local priority brands - 4 Category brands 2 22 Total 3 10 * after deducting excise duties Additional information: • Smirnoff volume, excluding ready to drink, was flat and net sales (after deducting excise duties) was up 5% • Captain Morgan volume, excluding ready to drink, was up 9% and net sales (after deducting excise duties) was up 11% • From 1 July 2003, terms of trade were harmonised between the former UDV and Seagram brands and freight is now billed as net sales (after deducting excise duties) for all brands. The actual freight cost is reported as cost of goods sold. This change increased reported net sales (after deducting excise duties) in the year by approximately 2 percentage points versus the prior year • Crown Royal, Diageo's highest volume and most profitable local priority brand, grew volume 3% New packaging was introduced for Smirnoff, marketing investment increased and pricing was revised to enable Smirnoff to compete in the higher growth segment of premium vodka. In the short term this has led to flat volume and some share erosion for Smirnoff, excluding ready to drink. However, along with the stronger growth of Smirnoff Twist and the growth of Smirnoff ready to drink, price and mix improved. Smirnoff ready to drink volume was up 15% due to the launch of Smirnoff Twisted V and share grew 15.1 percentage points to approximately 45% of the segment. Further strong volume growth of Johnnie Walker, with Johnnie Walker Black Label, up 8%, and continued impressive growth of the super premium offerings, Johnnie Walker Gold Label and Johnnie Walker Blue Label, drove mix improvement in the brand. Johnnie Walker Red Label, with volume up 2%, and Johnnie Walker Black Label both grew share in their respective segments. Jose Cuervo volume growth was constrained by pricing pressure from competitors. Net sales (after deducting excise duties) increased 6% reflecting growth in the higher margin Tradicional tequila and Margarita mixes. Marketing investment increased to support brand building and focus on Jose Cuervo's premium position. Baileys solid growth continued with volume up 6% and share improved 1.4 percentage points in the cream liqueur category due in part to the launch of Baileys minis in May 2003. Marketing investment continues to build the brand's reach with innovative campaigns such as the new broadcast sponsorship deal to produce 'Baileys in Tune' with VH1, a popular cable TV music channel. Captain Morgan continues to grow volume and share in the fastest growing spirits category in the US, with share up 1.1 percentage points, boosted by the introduction of two new Parrot Bay Flavors. Net sales (after deducting excise duties) benefited from a price increase across parts of the United States. Tanqueray's volume performance was held back in the second half as marketing campaigns were postponed until the brand's transition from Schieffelin & Somerset to Diageo North America was completed. Tanqueray grew share of the imported gin segment by 1.1 percentage points. Guinness volume continued to outpace the total beer market, driven by increased sales and distribution of Guinness Draught in bottles and increased marketing around the St. Patrick's Day selling period. JeB volume and net sales (after deducting excise duties) improved in the second half as the brand's competitive position benefited from price increases taken by competitors. Volume performance of the local priority brands was flat. Crown Royal, which is at a price premium significantly above the competition, continued to deliver volume growth. Together with Beaulieu Vineyard up 35% and Sterling Vineyards up 22%, this volume growth offset declines in other local priority brands. Growth of these higher value brands, which represent 28% of Diageo's local priority brand net sales (after deducting excise duties), delivered mix improvement. Similarly, in the category brands, growth of higher value brands such as Ciroc, Don Julio, Godiva and the French agency wines, was partially offset in volume terms by the weaker performance of other category brands but delivered strong mix improvement. Marketing investment increased 9% broadly in line with net sales (after deducting excise duties) after adjusting for the change in terms of trade. Marketing investment increased due to higher media spend behind the global priority brands as well as a Crown Royal sponsorship agreement with the International Race of Champions. These increases were offset by an overall decline in ready to drink spend reflecting a shift in the nature of marketing activities, however share of voice increased. Diageo achieved further synergy benefits associated with the acquisition in December 2001 of the Seagram spirits and wine businesses of £31 million. In part, this was offset by costs in respect of the restructuring of Diageo's relationship with Schieffelin & Somerset of £6 million. Diageo's distributor consolidation strategy is on track. Dedicated distributor sales resources are in place for Diageo brands in 36 states plus Washington DC and distributors continue to build their organisations in terms of capabilities and infrastructure. Great Britain Summary: • Despite good volume growth margin pressures negatively impacted net sales (after deducting excise duties) • Solid organic volume growth in spirits, with strong performances from Smirnoff Red and Gordon's Gin • Diageo's share of UK spirits grew from 23.6% to 24.8% in the year • Blossom Hill grew volume by 37%. Diageo's volume share of branded wines segment is now 13.7% versus 11.4% last year • Guinness volume down 3% and ready to drink volume down 14% both in line with the decline in their respective segments • Reduced marketing spend due to fewer new product launches and lower ready to drink investment Key measures: Reported Organic movement 2004 2003 movement £ million £ million % % Volume 5 6 Turnover 1,411 1,380 2 3 Net sales (after deducting excise duties) 780 790 (1) (1) Marketing 124 139 (11) (11) Operating profit before exceptional items 207 203 2 (1) Reported and organic performance: Turnover in Great Britain was up by 2% from £1,380 million to £1,411 million in the year ended 30 June 2004. The £31 million improvement was due to an organic increase of £39 million, offset by £8 million of disposals. Operating profit before exceptional items increased by 2% from £203 million to £207 million. The £4 million increase reflects a £2 million organic reduction combined with a £6 million benefit from disposals. Organic brand performance: Volume movement Net sales* movement % % Smirnoff 11 (6) Guinness (3) (2) Baileys 5 12 Total global priority brands 5 (1) Local priority brands 1 (6) Category brands 16 6 Total 6 (1) * after deducting excise duties In Great Britain, continued strong performance from spirits and wine, particularly Smirnoff Red up 19%, Gordon's up 10% and Blossom Hill up 37%, drove 6% volume growth despite challenging trading conditions in beer and ready to drink. Share of spirits grew 1.2 percentage points to 24.8%. Net sales (after deducting excise duties) growth trailed volume growth as a result of negative mix due primarily to the decline in ready to drink. Additionally, the shift in sales from the on to the off trade, as well as further consolidation in both channels, created pressure on pricing. Smirnoff volume grew 11% as the strong performance of Smirnoff Red, up 19%, was offset by the decline in Smirnoff ready to drink volume, down 13%. Net sales (after deducting excise duty) were down 6% reflecting mix deterioration primarily driven by the decline in ready to drink. For Smirnoff Red, Diageo Great Britain's largest spirit brand by volume, 2004 was a landmark year. Volume grew 19% passing the 3 million case mark and gaining 2.6 percentage points of share. New packaging, a strong marketing programme and new on trade distribution points were key volume drivers. A price increase was implemented on 1 April 2004. Smirnoff Ice remains the No.1 ready to drink brand in Great Britain and increased its share by 1.7 percentage points, in a declining segment. Volume fell 13% and net sales (after deducting excise duty) declined 17%. Diageo's share of the ready to drink segment declined slightly, by 0.3 percentage points to 33.9%, as volume declined due to the withdrawal of Gordon's Edge and the decline of Archers Aqua. Baileys volume growth and positive mix is the result of the introduction of Baileys Glide. Baileys strategy is focused on broadening the brand footprint into new occasions. Guinness share in the beer category declined slightly, by 0.1 percentage points, the result of a 5% volume decline in the on trade, offset by 2% volume growth in the off trade. A price increase for Guinness Draught was implemented on 1 February 2004. The local priority brands delivered 1% volume growth. Gordon's grew overall volume by 10% and gained share, driven by new advertising and the relaunch of Gordon's Sloe Gin. Bell's volume was down by 2%, but overall share grew to 16.0% and Bell's remains the market leader. Archers volume declined 12% primarily due to the decline of Archers Aqua by 27%. Blossom Hill, which represents 8% of Diageo Great Britain's net sales (after deducting excise duties), grew volume by 37% and gained 2.2 percentage share points of the branded wines segment. The brand now has the best selling red, white and rose wines in Great Britain. Marketing investment was down by 11% principally due to a reduced number of product launches and lower ready to drink investment following the further decline of the ready to drink segment. Ireland Summary: • The results for Ireland reflect the continued decline of the beverage alcohol market, down a further 1%, and the shift from the on trade, where Diageo has the majority of its business, to the off trade • Guinness volume declined 6% and net sales (after deducting excise duties) decreased by 3%, benefiting from price increases • Diageo implemented a major restructuring to bring in a less complex and therefore lower cost operating model in response to the changes in the beverage alcohol market Key measures: Reported Organic movement 2004 2003 movement £ million £ million % % Volume (4) (4) Turnover 961 953 1 (3) Net sales (after deducting excise duties) 641 638 - (3) Marketing 76 67 13 9 Operating profit before exceptional items 126 131 (4) (10) Reported performance: In Ireland, turnover increased on a reported basis from £953 million in the year ended 30 June 2003 to £961 million in the year ended 30 June 2004. Operating profit before exceptional items was down from £131 million to £126 million. Organic performance: Although reported turnover was up £8 million, the main reason for this was the strength of the euro, which had a beneficial impact of £37 million. The weighted average exchange rate used for translation strengthened from £1 = €1.52 for the year ended 30 June 2003 to £1 = €1.45 for the year ended 30 June 2004. Market decline and brand performance reduced turnover by £28 million and disposals reduced it by £1 million. For operating profit before exceptional items, the strength of the euro had a £9 million positive impact. This benefit was more than offset by a £15 million restructuring charge to bring in a less complex and therefore lower cost operating model. Other factors benefited operating profit before exceptional items by £1 million. Organic brand performance: Volume movement Net sales* movement % % Guinness (6) (3) Smirnoff (4) (11) Baileys (12) (11) Total global priority brands (6) (5) Local priority brands (4) (3) Category brands 9 - Total (4) (3) * after deducting excise duties The beverage alcohol market in Ireland declined by a further 1% in the year, impacted by some decline in consumer confidence and an acceleration in the shift from the on to the off trade. The shift towards the off trade is largely attributed to lifestyle and demographics changes, continued price competition in the off trade and to the initial impact in the on trade of the smoking ban introduced in March 2004. The on trade declined by 6% and now represents 57% of the market volume, while the off trade grew by 7%. Diageo's volume declined by 4% in the full year. The volume decline of 6% in the first half slowed to 1% in the six months ended 30 June 2004, partly reflecting comparison against the prior period which had been negatively impacted by duty increases in December 2002. Diageo's share of the total market declined 1.5 percentage points, primarily driven by the shift to the off trade where Diageo's brands have lower share than in the on trade. Increased competition from imported beer, which has been discounted aggressively by off trade retailers, has also adversely impacted share. Net sales (after deducting excise duty) decreased by 3%. Price increases on beer brands in March 2003 and June 2004 have partially offset the impact of the volume decline. Guinness share of long alcoholic drinks (beer, cider and ready to drink) declined 1.5 percentage points in the year due to the continued switch from on to off trade and the hot summer in the first quarter of the financial year that benefited other segments within long alcoholic drinks. The spirits market in Ireland continued to decline, in part due to the continued impact of the duty increase of over 40% in December 2002. However, Smirnoff, excluding ready to drink, increased share of the vodka category by 3.0 percentage points. The ready to drink segment represents only 1% of the Irish market. Volume in the local priority lager brands, Budweiser, Carlsberg and Harp, was down 3% again affected by the on trade to off trade switch. Smithwicks volume also declined. Category brands, where volume grew 9%, represent only 8% of total volume. Marketing spend on an organic basis was up 9%. This increase was the result of a change in treatment of certain costs. On a like for like basis, spend was flat. Spain Summary: • Diageo's organic volume grew by 3% and share increased by 0.6 percentage points despite further decline in the Spanish spirits market • Performance by brand was mixed, but overall mix improved, driven by volume growth in Johnnie Walker and Cacique as well as price increases implemented in April 2004 Key measures: Reported Organic movement 2004 2003 movement £ million £ million % % Volume 2 3 Turnover 454 418 9 4 Net sales (after deducting excise duties) 342 316 8 4 Marketing 68 64 6 1 Operating profit before exceptional items 113 96 18 10 Reported performance: Reported turnover was £454 million in the year ended 30 June 2004, up 9% against the £418 million reported in the prior year. Reported operating profit before exceptional items was up £17 million (18%) from £96 million in the year ended 30 June 2003 to £113 million in the current year. Organic performance: Favourable exchange rate variances due to the strength of the euro positively impacted reported turnover by £20 million. There was a £2 million adverse impact from the loss of the distribution rights for Lagunilla wines in January 2003. Organic growth of brands owned throughout this and the comparable period contributed £18 million. Operating profit before exceptional items increased £17 million as a result of the strong euro, £7 million, and growth of continuing brands, £10 million. Organic brand performance: Volume movement Net sales* movement % % JeB (1) (3) Baileys 3 7 Johnnie Walker 13 13 Smirnoff 2 (6) Total global priority brands 2 1 Local priority brands 12 16 Category brands (6) 2 Total 3 4 * after deducting excise duties JeB volume was down in the standard scotch and local whisky category which continues to decline. However, JeB remains the number one brand with 26% share of the category. The withdrawal of JeB Twist negatively impacted mix and net sales (after deducting excise duties) were down 3% despite a 3% price increase in April. Baileys continued to lead the cream liqueur segment with volume up 3% and share up 0.8 percentage points, to 65.3%. Net sales (after deducting excise duties) benefited from a 4% price increase implemented in April. Johnnie Walker volume increased 13% and gained share driven by growth in Johnnie Walker Red Label. A moderate price increase was taken in April. Smirnoff volume growth was driven by 4% growth in Smirnoff Red, offset by a decline in Smirnoff ready to drink which negatively impacted net sales (after deducting excise duties). Smirnoff continues to lead the vodka category with 35.4% share. Local priority brand performance was up, driven primarily by Cacique whose volume grew 14% despite higher pricing. Cacique continued to lead the dark rum segment with approximately 37% share, but lost 0.4 percentage points of share as a result of strong promotional activity from smaller competitors. The category brand volume performance was driven by a decline in Bell's of over 40% as distribution agreements were restructured, although mix improved. This volume decline was partially offset by 9% volume growth of Pampero. Spanish consumer trends continue to move from scotch to wine and dark rum, while socio-economic and regulatory pressures have accelerated the switch from on to off trade. Despite these trends, Diageo grew overall share to 19.3%, which represents an improvement of 0.6 percentage points. Marketing spend increased 1% driven by increased media spend on Cacique to support higher pricing, offset by a significant reduction in ready to drink spend. Excluding ready to drink, marketing spend increased 9%. Overall media investment has increased 17% and new campaigns have been launched on many priority brands. Diageo introduced new advertising and promotional brand building activities such as JeB Comedy and the Nightology Boat, a floating JeB disco which travels to different cities along the Spanish coast. Key markets Summary: • Improved performance by the global priority brands delivered improved operating profit growth in the year • Strong growth in Africa and Australia and excellent results in Latin America despite difficult economic conditions • Challenging conditions in Europe Reported movement Organic movement Key measures: 2004* 2003** £ million £ million % % Volume 7 4 Turnover 2,275 2,080 9 6 Net sales (after deducting excise duties) 1,789 1,637 9 7 Marketing 280 220 27 10 Operating profit before exceptional items 511 502 2 5 * including Germany, excluding Portugal ** including Portugal, excluding Germany From 1 July 2003, Germany has been reported within key markets (previously within venture markets) and Portugal has been reported within venture markets (previously within key markets). Reported performance: Reported turnover in the year ended 30 June 2004 was £2,275 million, up 9% on the prior year figure of £2,080 million. Operating profit before exceptional items was up 2% at £511 million for the year ended 30 June 2004. Organic performance: Turnover in key markets was up £195 million compared with the year ended 30 June 2003. There were unfavourable exchange movements of £49 million, principally on the Venezuelan bolivar and the Nigerian naira, offset by a £119 million improvement in organic performance. In addition, the Germany/Portugal transfer noted above increased turnover by £139 million. The sale of 50% of Don Julio in January 2003 (which has since been accounted for as an associate) negatively impacted turnover by £14 million. There has been a £9 million increase in reported operating profit before exceptional items. This increase was due to organic improvements in brand performance of £26 million and an increase of £18 million in respect of the Germany/Portugal transfer, partly offset by unfavourable exchange rate movements of £30 million, (principally the Venezuelan bolivar) and the Don Julio disposal of £5 million. Organic brand performance: Volume movement Net sales* movement % % Johnnie Walker 6 8 Smirnoff 8 4 Guinness 11 20 Baileys 9 8 JeB (7) (5) Total global priority brands 7 8 Local priority brands 1 5 Category brands 1 4 Total 4 7 * after deducting excise duties Overall key markets volume growth was achieved through strong performance in Africa, Latin America, Australia and global duty free. Volume growth together with price increases in Africa and Australia and overall favourable mix delivered 7% net sales (after deducting excise duties) growth. The volume growth in global priority brands was led by strong performance of Johnnie Walker, Smirnoff and Guinness, which together constitute approximately 40% of key markets volume and net sales (after deducting excise duties). Johnnie Walker grew 6%, primarily driven by strong performances in global duty free and Australia. Smirnoff volume increased 8%, with Smirnoff Red up 10% and ready to drink up 1%. Net sales (after deducting excise duties) of Smirnoff increased 4% as negative mix in Germany was only partially offset by price increases in South Africa and Australia. Guinness volume grew 11%, with continued strength in Africa and net sales increased 20% following price increases there. Baileys volume grew on strong performance in global duty free and Australia. JeB volume declined 7% on weakness in the scotch category in Korea. Local priority brand volume increased, as strong performance of Bundaberg ready to drink (Australia), up 35%, and Malta Guinness (Africa), up 20%, compensated for declines in Tusker and Pilsner (Kenya) and Windsor (South Korea) reflecting beverage alcohol market declines in the challenging economic environments of Kenya and South Korea. Net sales (after deducting excise duties) grew 5%, primarily driven by price increases on over 50% of local priority brand volume. Category brand growth was primarily driven by growth in Africa and Latin America with favourable mix and some price increases. Ready to drink volume increased by 9% with strong performance in Australia where volume rose 28% and in France, following the launch of Smirnoff Ice in May 2003. African volume fell slightly, by 1%, and Germany suffered a major decline as the ready to drink segment declined by over 40% following the announcement of a punitive tax on ready to drink. Marketing investment grew 10% driven by increased spend behind global priority brands, Bundaberg in Australia, and ready to drink in France and Japan. Ready to drink investment in Germany was curtailed, however core spirits investment was maintained. Africa, which is Diageo's second largest market by volume, sustained its strong performance growing volume by 5%. Guinness volume increased 11% principally driven by growth in Nigeria and Ghana. Nigeria benefited from a growing beer market and successful trade activities focused on reducing distributor stock outs, while Ghana was lifted by strong demand, the launch of Guinness Extra Smooth and increased packaging capacity. Smirnoff Red volume declined 1%, still impacted by the consumer trend towards beer and gin in South Africa. Successful advertising and promotional activities drove Johnnie Walker volume growth of 6% and Captain Morgan volume growth of 9%. Malta Guinness grew 20%, with strong demand, improved distribution and increased capacity availability. The challenging economic environment in Kenya led the beverage alcohol market to fall and consumers to trade down to value lagers and spirits, adversely impacting premium local priority lager brands such as Tusker and Pilsner. Net sales (after deducting excise duties) in Africa grew 16%, benefiting primarily from price increases. Marketing investment increased 23% to support top-line growth and the launch of Guinness Extra Smooth. In South Africa, a partnership with Heineken and Namibia Breweries was formed, brandhouse, to capture the opportunity provided by the consumer trend towards trading up to premium brands. In Latin America key markets, overall volume increased by 10% in a relatively stagnant beverage alcohol market, resulting in many instances of share gains. In Brazil, Paraguay and Uruguay, Johnnie Walker volume grew 21% owing to excellent promotion execution and heightened media investment. Johnnie Walker Black Label and Johnnie Walker Red Label each grew share by over 5 percentage points in their respective categories in Brazil. Smirnoff Red volume rose 20% across the three countries, driven by successful marketing investment and overall economic improvement. However, share declined 1.0 percentage point in Brazil as pressure from non premium brands remains. In Venezuela, volume rose 9%, despite the decline in the premium beverage alcohol market. Johnnie Walker and Buchanan's increased volume and share, aided by strong brand positioning. Operating profit benefited from a £10 million gain on the disposal of government bonds purchased in the prior year to hedge exchange risk. Mexico's performance was strong with volume growth in Johnnie Walker, JeB, Baileys and Buchanan's, resulting from increased marketing investment. In Colombia volume grew 92%, benefiting from a newly implemented direct distribution system, strong promotional discounts and the spirits tax reform. In Australia, volume, share and net sales grew for Johnnie Walker, Smirnoff, Baileys and Bundaberg, which together constitute over 65% of volume and net sales. Overall portfolio volume grew 7% and share of spirits increased by 1.0 percentage point in a flat spirits market. Bundaberg, growing 14% on strong ready to drink performance, established itself as the number one spirit and ready to drink brand in Australia. The Johnnie Walker portfolio increased volume 10%. Smirnoff Red volume grew 14% and share of vodka increased 3.9 percentage points to 54.0%, lifted by the new packaging launch and Smirnoff Ice growth. Baileys volume increased 26% and share increased 7.2 percentage points to 30.3%, on improved visibility and pricing. Ready to drink performed exceptionally well, growing share by 3.5 percentage points to 33.9% in a segment growing 13%. These volume increases were offset by decline in Captain Morgan, down 29% and category brands, down 8%, primarily due to the decline in secondary scotches. Net sales (after deducting excise duties) increased 16% boosted primarily by price increases. Global duty free gained further momentum in the second half, completing the year with 11% growth in volume. Performance has rebounded compared to the prior period when travel was affected by the impact of the Iraq conflict and the SARS outbreak. Robust, double-digit volume growth was achieved in Johnnie Walker Black Label and Smirnoff Red as well as in Tanqueray and Captain Morgan. Johnnie Walker super premium brands volume grew 35% driven by strong performance in Asia. In Asia, trading conditions were mixed. Volume in South Korea fell by 16% as the scotch category declined 20%. However, net sales (after deducting excise duties) only fell by 10% benefiting from a price increase on Windsor 17. Windsor volume declined but share increased by 2 percentage points on the strength of super premium Windsor 17. Dimple volume declined by only 1%, benefiting from increased marketing investment, new packaging and route to market initiatives. Volume in Japan fell by 7% as declines in Johnnie Walker Black Label and Smirnoff ready to drink offset growth in Johnnie Walker Red Label and Baileys. Despite overall volume decline, nearly all brands gained share. Volume in Thailand fell 8%, however global priority brand volume, excluding ready to drink, increased by 5%. In the European key markets, the economic environment has made trading challenging. Volume in France recovered in the second half, up 2% for the year. Strong performance in Smirnoff Red and Smirnoff Ice offset the continuing weakness of the beverage alcohol market. Volume in Germany declined 11%, as spirits and ready to drink continue to be hampered by the importance of discounted own-label brands. Smirnoff Red volume increased 19%, with strong on trade performance supported by successful promotional activities. In Greece, volume grew 2%, share was maintained and price increases were taken on over 50% of volume. Johnnie Walker volume increased 3% on strong advertising and promotion in a declining whisky category. Smirnoff Red accelerated in the second half and volume rose 12% for the year, owing to repositioning supported by successful media and on trade activities. The ready to drink segment, which represents less than 5% of Diageo's volume in Greece, continued to fall. Diageo, however, grew share while volume declined substantially. Venture markets Summary: • Continued volume growth in global priority brands and mix improvement on category brands drove organic operating profit growth of 9%. • Strong performances from Johnnie Walker, Smirnoff and Baileys • Declining ready to drink segment • Strong growth in the Middle East, Americas and Caribbean and Asia (ex Philippines) • Mixed performance across Europe with significant growth achieved in Portugal, Russia and the Nordics • Underperformance in balance of Europe largely due to ready to drink segment decline • Marketing investment up sharply in strategically selected markets Key measures: Reported Organic 2004* 2003** movement movement £ million £ million % % Volume (3) 7 Turnover 1,131 1,212 (7) 10 Net sales (after deducting excise duties) 890 956 (7) 9 Marketing 132 167 (21) 6 Operating profit before exceptional items 260 262 (1) 9 * including Portugal, excluding Germany ** including Germany, excluding Portugal From 1 July 2003, Portugal has been reported within venture markets (previously within key markets) and Germany has been reported within key markets (previously within venture markets). Reported performance: Reported turnover in venture markets was down £81 million (7%) in the year ended 30 June 2004 compared with the year ended 30 June 2003. Reported operating profit before exceptional items declined by £2 million (1%) in the current year, compared with the £262 million reported in the year ended 30 June 2003. Organic performance: Strong organic turnover performance of the brands in venture markets, up £104 million against the prior year, was principally offset by the Germany/Portugal transfer noted above (decrease of £139 million) and adverse exchange rate movements of £37 million. In addition, the impact of disposals reduced turnover in the current year by £9 million (principally Gilbey's Green and White Whisky in India), leading to an overall decrease of £81 million compared with the year ended 30 June 2003. Operating profit before exceptional items was down by £2 million. Strong organic growth of the brands, £22 million, was offset by the Germany/Portugal transfer noted above (decrease of £18 million), negative exchange rate movements of £5 million and disposals of £1 million. Organic brand performance: Volume movement Net sales* movement % % Johnnie Walker 13 13 Smirnoff 9 1 Guinness (1) 2 Baileys 9 7 JeB 6 6 Total global priority brands 9 7 Local priority brands (17) 3 Category brands 5 15 Total 7 9 * after deducting excise duties Volume growth of Johnnie Walker was driven by growth of 24% in Asia venture markets through expanding brand awareness and availability and investment in proven growth drivers. Volume of Johnnie Walker in China grew 68%, albeit from a small base. Smirnoff volume growth was driven by the Middle East, which grew 24% supported by improved visibility and availability and a positive response to the launch of the new packaging and flavours. Net sales (after deducting excise duties) growth was negatively impacted by the decline of ready to drink volume. Baileys volume growth was primarily due to 56% growth in the Americas and Caribbean markets. Declining sales and price pressure in Italy, which represents 25% of Baileys venture markets net sales (after deducting excise duties), negatively impacted net sales (after deducting excise duties) growth. Guinness volume decline was due to a strategic decision in Malaysia to limit duty free sales due to the lower margin in this channel. In the Malaysian domestic market, Guinness grew at 7%. The Guinness volume decline in Asia was partially offset by strong growth in the Caribbean markets. Ready to drink volume declined 13% due to the decision to withdraw Gilbey's Island Punch from the Philippines market, a weak segment in parts of Europe and a slowdown in new market launches. This decline was partially offset by Smirnoff ready to drink growth in the Americas and Caribbean markets and in the Nordics. Red Stripe, venture markets' only local priority brand, recorded a 17% volume decline due to duty and price increases in the second half of fiscal 2003, and a tough economic environment in Jamaica. However, the brand achieved a 3% net sales (after deducting excise duties) growth due to the substantial price increases. Category brands delivered a 5% volume growth, led by growth in whisky and wines in the Americas and Caribbean and beer in Malaysia. Americas and Caribbean venture markets delivered 21% volume growth. Nearly 60% of this growth came from Argentina, Chile and Peru. Contributors to this have been growth in licensed border stores, together with excellent Christmas campaign execution, especially on Johnnie Walker and Baileys. Middle East venture markets delivered 15% volume growth despite the continued political uncertainty across the region. The key drivers of the global priority brands growth were the new packaging of Smirnoff Red and duty free promotions led by Smirnoff and Johnnie Walker. The Indian market achieved 47% volume growth from a small base, with strong performance from Smirnoff and Johnnie Walker. Asia venture markets delivered 5% volume growth buoyed by growing economies and positive comparison against 2003 which was impacted by SARS. China grew 77% in volume from a small base, as increased investment behind brands and in-market capabilities builds the business there. In Central and Eastern European markets, performance was mixed with some important positive results. The Russian hub delivered strong volume growth of 25%, through increased focused marketing investment and price repositioning on key brands. Portugal delivered 24% volume growth despite an aggressive competitive environment. The Nordics grew volume by 8% on spirits tax reductions and new product launches. In Europe, Belgium, Netherlands and Switzerland underperformed due to a decline in the ready to drink segment and the trend towards the off trade. The Canaries were impacted by significant trade destocking and weak tourism. Marketing investment grew 6% as investment increased in strategically selected markets such as Americas and Caribbean, supporting 21% volume growth, and in Portugal, supporting 24% volume growth. In Americas and Caribbean, marketing investment focused on global priority brands while, in Portugal it was concentrated on JeB. FINANCIAL REVIEW Summary consolidated profit and loss account Year ended 30 June 2004 Year ended 30 June 2003 Before Before exceptional Exceptional exceptional items items items Exceptional Total items (restated) (restated) £ million Total (restated) £ million £ million £ million £ million £ million Turnover 8,891 - 8,891 9,281 - 9,281 Operating costs (6,980) (40) (7,020) (7,326) (168) (7,494) Operating profit 1,911 (40) 1,871 1,955 (168) 1,787 Associates' profits 451 (13) 438 478 (21) 457 Disposal of fixed assets (35) (35) (43) (43) Disposal of businesses (10) (10) (1,254) (1,254) Finance charges (295) - (295) (315) - (315) Profit before taxation 2,067 (98) 1,969 2,118 (1,486) 632 Taxation (517) 30 (487) (543) 52 (491) Profit after taxation 1,550 (68) 1,482 1,575 (1,434) 141 Minority interests (90) - (90) (91) - (91) Profit for the year 1,460 (68) 1,392 1,484 (1,434) 50 Turnover On a reported basis, turnover decreased by £390 million (4%) from £9,281 million (of which Burger King contributed £479 million) in the year ended 30 June 2003 to £8,891 million in the year ended 30 June 2004. For premium drinks, turnover increased by £89 million (1%). Turnover was adversely impacted by exchange rate movements of £271 million, principally arising from weakening of the US dollar. The effect of disposals and the termination of certain distribution rights, principally Bass Ale in North America and the Brown Forman agency brands in Great Britain, reduced premium drinks turnover by £105 million. Operating costs On a reported basis, operating costs decreased by £474 million (6%) from £7,494 million (of which Burger King costs were £426 million) in the year ended 30 June 2003 to £7,020 million in the year ended 30 June 2004. Exceptional operating costs declined from £168 million to £40 million in the year ended 30 June 2004, and exchange benefited premium drinks operating costs in the year ended 30 June 2004, before exceptional items, by £166 million. Before the impact of exchange, operating costs before exceptional items for premium drinks increased by £246 million of which excise duties accounted for £73 million and increased marketing expenditure accounted for £41 million. On a reported basis, marketing investment for premium drinks increased 1% from £1,026 million to £1,039 million. Marketing investment on global priority brands (excluding ready to drink) grew 10% to £569 million, while marketing spend on ready to drink brands declined by £28 million (14%) to £166 million. Operating profit Reported operating profit increased by £84 million from £1,787 million (of which Burger King contributed £53 million) to £1,871 million. Exceptional items charged to operating profit were £40 million in the year ended 30 June 2004 compared with £168 million in the year ended 30 June 2003. Exchange rate movements reduced operating profit before exceptional items for the year ended 30 June 2004 by £105 million (US dollar reduction of £107 million, euro benefit of £29 million, other currencies reduction of £27 million). Disposals and the termination of certain distribution rights contributed an incremental £13 million to operating profit before exceptional items in the year ended 30 June 2003 compared to the year ended 30 June 2004. Exceptional operating costs Operating profit for the year is after £40 million of exceptional costs in respect of the integration of the Seagram spirits and wine businesses, acquired in December 2001 (2003 - £177 million; 2002 - £164 million). Approximately £8 million of these costs were employee related, £8 million in respect of putting in place new distribution and broker agreements as part of the Next Generation Growth programme, £4 million in respect of write-downs of assets, and the balance of £20 million included legal and professional and systems costs. The majority of these costs were incurred in North America. Post employment plans Post employment charges calculated under FRS 17 resulted in a charge to operating profit of £101 million (2003 - £110 million) and other finance charges of £18 million (2003 - income of £36 million). The figures for the year ended 30 June 2003 have been restated onto an FRS 17 basis. At 30 June 2004, Diageo's deficit before taxation for all post employment plans was £1,044 million (30 June 2003 - £1,447 million). Associates The group's share of profits of associates before exceptional items was £451 million for the year compared to £478 million last year. The 21% equity interest in General Mills contributed £258 million in the year ended 30 June 2004 compared with £287 million last year. The weakness of the US dollar accounted for £25 million of this decrease. On 23 June 2004, Paul Walsh, CEO of Diageo plc, and John M. Keenan, a Diageo plc designated representative, resigned from the General Mills board. As a result, Diageo ceased to equity account for the results of General Mills. Diageo's 34% equity interest in Moet Hennessy contributed £176 million to share of profits of associates before exceptional items (2003 - £177 million). Share of associates' exceptional items comprises a £7 million charge for Diageo's share of General Mills' exceptional costs and £6 million in respect of restructuring within Moet Hennessy. Diageo currently owns 79,000,000 shares of common stock of General Mills, Inc. On 23 June 2004, General Mills filed a registration statement with the U.S. Securities and Exchange Commission (SEC) that included 49,907,680 shares of General Mills owned by Diageo. Diageo currently cannot sell its shares in a publicly marketed offering until the SEC declares the registration statement effective, which it has not yet done. General Mills has informed Diageo that, at this time, the registration statement remains under review as a result of the SEC's investigation of General Mills. Diageo remains committed to selling its stake in General Mills subject to the receipt of any required regulatory approval and market conditions. Finance charges Finance charges decreased from £315 million to £295 million in the year ended 30 June 2004. The net interest charge decreased by £74 million (21%) from £345 million in the comparable prior period to £271 million in the year ended 30 June 2004, including £59 million for General Mills (2003 - £73 million). Benefits of £26 million from the effect of reducing interest rates, £12 million from the disposal of businesses, £16 million from the effect of exchange rates (excluding associates), and £13 million from cash flow were partly offset by an increased interest charge arising from the funding of the share repurchases of £15 million. Other finance charges have increased by £54 million, as a result of a charge of £18 million in respect of the group's post employment plans in the year ended 30 June 2004 compared with income of £36 million in the year ended 30 June 2003. This adverse movement principally reflects the decline in the values of the assets held by the post employment plans between 30 June 2002 and 30 June 2003. Non operating exceptional items Non operating exceptional items before taxation were a charge of £45 million in the year ended 30 June 2004 compared with a charge of £1,297 million (including £1,441 million in respect of Burger King) in the year ended 30 June 2003. These charges comprise £41 million (2003 - £41 million) in respect of the dilution of the investment in General Mills, following the issue of additional shares by General Mills, and a £10 million cost in respect of disposed businesses, offset by a £6 million gain arising on the disposal of fixed assets. The £10 million cost in respect of disposed businesses represents a £13 million loss on the sale of premium drinks brands, and a £26 million charge on the reassessment of the provisions required following the disposal of Burger King, offset by a credit of £29 million arising on the review of the provision held against the guarantee given by Diageo in connection with the sale of Pillsbury. Profit before taxation After exceptional items, the profit before taxation and minority interests increased by £1,337 million from £632 million to £1,969 million in the year ended 30 June 2004. Exchange rates Based on current exchange rates, the impact of adverse exchange rate movements on profit before exceptional items and taxation for the financial year ending 30 June 2005 is estimated to be £100 million (excluding transaction exchange on share of profits of associates). The group currently has net transaction hedges for US dollars in place which settle in the year ending 30 June 2005 to sell £541 million of US dollars. Where these hedges are against sterling they are at an average rate of £1 = $1.63. The group currently has net transaction hedges for euros in place which settle in the year ending 30 June 2005 to sell £59 million of euros. Where these hedges are against sterling they are at an average rate of £1 = €1.41. Taxation The effective rate of taxation on profit before exceptional items for the year was 25%, compared with 25.6% for the year ended 30 June 2003, restated from the originally reported 25% following compliance with the new accounting pronouncements for post employment plans and share trusts. Dividend The directors recommend a final dividend of 17.0 pence per share, an increase of 8.3% on last year's final dividend. The full dividend would therefore be 27.6 pence per share, an increase of 7.8%. Subject to approval by shareholders, the final dividend will be paid on 25 October 2004 to shareholders on the register on 17 September 2004. Payment to US ADR holders will be made 29 October 2004. A dividend reinvestment plan is available in respect of the final dividend and the plan notice date is 4 October 2004. Cash flow Extract from consolidated cash flow statement 2004 2003 £ million £ million Operating profit 1,871 1,787 Exceptional operating costs 40 168 Restructuring and integration cash outflow (97) (185) Depreciation and other amortisation 224 249 Increase in working capital (13) (227) Other items 96 178 _____ _____ Operating cash inflow 2,121 1,970 Interest and dividends paid to equity minority interests (299) (355) Dividends from associates 224 60 Taxation (298) (105) Net sale/(purchase) of investments 9 (20) Net capital expenditure (307) (341) _____ _____ Free cash flow 1,450 1,209 _____ _____ Free cash inflow was £1,450 million, compared with £1,209 million in the year ended 30 June 2003 (restated following the adoption of UITF 38, whereby shares purchased and sold by the share trusts no longer form part of 'capital expenditure and financial investment'). Cash inflow from operating activities was £2,121 million compared with £1,970 million in the comparable year. Discontinued operations contributed £76 million to cash inflow from operating activities in the year ended 30 June 2003. Cash flow from operating activities was after £97 million of restructuring and integration payments and a £13 million increase in working capital. Other movements include £74 million (2003 - £88 million) in respect of the non-cash element of the post employment operating profit charge. In the year ended 30 June 2003, other items also included a £59 million receipt in respect of the early termination of the Bass distribution rights in the United States. Net interest payments were £257 million against £327 million in the comparable year. During 2004, three separate dividends were received from Diageo's investment in Moet Hennessy compared with none in 2003. Diageo's investment in Moet Hennessy in France and the United States was managed during 2004 through a partnership in which Diageo has a 34% interest. The dividends received during the year include £65 million of receipts from Moet Hennessy payable to the tax authorities. Purchases of tangible fixed assets in the year amounted to £327 million, a decrease of £55 million. Tax payments were £298 million compared to £105 million in the year ended 30 June 2003, including £50 million (2003 - £nil) in respect of tax payments of the Moet Hennessy partnership. In the year ended 30 June 2004, Diageo repurchased for cancellation 43 million shares (2003 - 116 million shares) at a cost of £306 million (2003 - £852 million) and spent a net £4 million (2003 - £65 million) on the purchase of shares for the employee share trusts. Balance sheet At 30 June 2004, total shareholders' funds were £3,692 million compared with £2,801 million at 30 June 2003. The increase was mainly due to the £559 million retained income for the year, and the decrease in the post employment deficit of £619 million, less £306 million for the repurchase of own shares. In total, shareholders' funds at 30 June 2003 were restated from £4,954 million to £2,801 million following the adoption of FRS 17 - Retirement benefits and UITF 38 - Accounting for ESOP trusts on 1 July 2003. The net deficit for post employment plans (net of deferred tax) is now disclosed as a separate line on the balance sheet and all prior period balance sheets have been restated. The post employment deficit has decreased from £1,369 million at 30 June 2003 to £750 million at 30 June 2004. This reduction has largely arisen from actuarial gains recognisable in the statement of recognised gains and losses of £476 million, principally due to the actual return on the assets in the funds which was higher than the expected return and changes in assumptions underlying the present value of the plan liabilities. In addition, a deferred tax has been recognised on the post employment deficit in the United Kingdom of £245 million. Net borrowings were £4,144 million, a decrease of £726 million from 30 June 2003. The principal components of this decrease were free cash inflow of £1,450 million and the benefits from favourable exchange rate movements of £371 million, less £306 million on the repurchase of shares and an £800 million equity dividend payment. Conversion to International Financial Reporting Standards The European Union has issued a regulation requiring most companies listed in the EU to comply with accounting standards issued by the International Accounting Standards Board ('IASB'), and adopted by the EU, in the preparation of their consolidated accounts for financial reporting periods beginning on or after 1 January 2005. The EU's objective is to improve financial reporting and enhance transparency, in order to assist the free flow of capital and improve the efficiency of the capital markets. Diageo therefore expects to have to present its consolidated financial statements for the year ending 30 June 2006 in compliance with International Financial Reporting Standards and International Accounting Standards (together 'IFRSs'). There remains some uncertainty as to the number of comparative financial statements Diageo will be required to present to comply with US requirements. These would generally require (at least) two years of comparative information, but on 12 March 2004 the SEC published proposals whereby foreign registrants adopting IFRS for the first time would be required to provide only one year of comparative financial statements instead of two. If the proposal is approved, Diageo's opening IFRS balances will be as at 1 July 2004. Over the last few years, the IASB has undertaken an extensive programme to develop new standards and to improve its existing ones. The final text for most of the standards was completed by the end of March 2004. However, some standards, in particular IAS 39 - Financial Instruments: Recognition and Measurement, IAS 32 - Financial Instruments: Disclosure and Presentation and IAS 19 - Employee Benefits, may be subject to further changes. In addition, certain IFRSs may be issued during the next two years, which Diageo, where allowed, may decide to adopt early. The group commenced a programme of work in 2002, initially in respect of financial instruments where it was clear that substantial differences existed between IFRS and current UK GAAP. This programme has been extended to include an initial assessment of the differences between each IFRS and the current Diageo accounting policy. Following this exercise, a programme has been initiated to identify required changes to systems and processes; to provide training so as to ensure that the group can meet the new reporting requirements; and to identify other consequential impacts on the group which will need further consideration and/or action. The main uncertainties relate to the standards that have not yet been finalised and adopted by the EU. However, the directors currently expect that the principal impact of the adoption of IFRSs on Diageo's net profit and shareholders' funds will arise from changes in respect of financial instruments, share-based payments, post employment benefits and deferred tax. DIAGEO CONSOLIDATED PROFIT AND LOSS ACCOUNT Year ended 30 June 2004 Year ended 30 June 2003 Before Before exceptional Exceptional exceptional items items items Exceptional (restated) (restated) Total items Total (restated) £ million £ million £ million £ million £ million £ million Turnover Continuing operations 8,891 - 8,891 8,802 - 8,802 Discontinued operations - - - 479 - 479 _____ ______ ______ ______ _______ _______ Turnover 8,891 - 8,891 9,281 - 9,281 Operating costs (6,980) (40) (7,020) (7,326) (168) (7,494) Continuing operations 1,911 (40) 1,871 1,902 (168) 1,734 Discontinued operations - - - 53 - 53 Operating profit 1,911 (40) 1,871 1,955 (168) 1,787 Associates' profits 451 (13) 438 478 (21) 457 _____ ______ ______ ______ _______ _______ 2,362 (53) 2,309 2,433 (189) 2,244 Disposal of fixed assets Continuing operations (35) (35) (42) (42) Discontinued operations - - (1) (1) Sale of businesses Continuing operations (13) (13) 16 16 Discontinued operations 3 3 (1,270) (1,270) (45) (45) (1,297) (1,297) Interest payable (net) (271) - (271) (345) - (345) Other finance (charges)/income (24) - (24) 30 - 30 _____ ______ ______ ______ _______ _______ Profit before taxation 2,067 (98) 1,969 2,118 (1,486) 632 Taxation (517) 30 (487) (543) 52 (491) _____ ______ ______ ______ _______ _______ Profit after taxation 1,550 (68) 1,482 1,575 (1,434) 141 Minority interests Equity (58) - (58) (56) - (56) Non-equity (32) - (32) (35) - (35) _____ ______ ______ ______ _______ _______ Profit for the year 1,460 (68) 1,392 1,484 (1,434) 50 Dividends (833) - (833) (786) - (786) Transferred to/(from) reserves _____ ____ _____ _____ ______ _____ 627 (68) 559 698 (1,434) (736) _____ ______ ______ ______ _______ _______ Pence per share Basic earnings 48.2p (2.3)p 45.9p 47.7p (46.1)p 1.6p Diluted earnings 48.2p (2.3)p 45.9p 47.7p (46.1)p 1.6p Dividends 27.6p 27.6p 25.6p 25.6p Average shares 3,030m 3,113m DIAGEO CONSOLIDATED BALANCE SHEET 30 June 2003 30 June 2004 (restated) £ million £ million £ million £ million Fixed assets Intangible assets 4,012 4,288 Tangible assets 1,976 1,974 Investments in associates 1,263 2,915 Other investments 1,772 188 ______ ______ 9,023 9,365 Current assets Stocks 2,176 2,250 Debtors - due within one year 1,573 2,154 Debtors - due after one year 151 228 Cash at bank and liquid resources 1,167 1,191 ______ ______ 5,067 5,823 ______ ______ Creditors - due within one year Borrowings (2,001) (3,563) Other creditors (3,022) (3,283) ______ ______ (5,023) (6,846) ______ ______ Net current assets/(liabilities) 44 (1,023) ______ ______ Total assets less current liabilities 9,067 8,342 Creditors - due after one year Borrowings (3,316) (2,981) Other creditors (109) (18) ______ ______ (3,425) (2,999) Provisions for liabilities and charges (709) (648) ______ ______ 4,933 4,695 Post employment liabilities (net of tax) (750) (1,369) ______ ______ Net assets 4,183 3,326 ______ ______ Capital and reserves Called up share capital 885 897 Reserves 2,807 1,904 ______ ______ Shareholders' funds 3,692 2,801 Minority interests Equity 179 182 Non-equity 312 343 ______ ______ 491 525 ______ ______ 4,183 3,326 ______ ______ DIAGEO CONSOLIDATED CASH FLOW STATEMENT Year ended Year ended 30 June 2003 30 June 2004 (restated) £ million £ million £ million £ million Net cash inflow from operating activities 2,121 1,970 Dividends received from associates 224 60 Returns on investments and servicing of finance Interest paid (net) (257) (327) Dividends paid to equity minority interests (42) (28) ____ ____ (299) (355) Taxation (298) (105) Capital expenditure and financial investment Purchase of tangible fixed assets (327) (382) Net purchase/(sale) of investments 9 (20) Sale of tangible fixed assets 20 41 ____ ____ (298) (361) Acquisitions and disposals Purchase of subsidiaries (17) (137) Sale of subsidiaries, associates and businesses (17) 970 ____ ____ (34) 833 Equity dividends paid (800) (767) Management of liquid resources (98) 256 Financing Issue of share capital 4 4 Net purchase of own shares for share trusts (4) (65) Own shares purchased for cancellation (306) (852) Decrease in loans (247) (496) ____ ____ (553) (1,409) ____ _____ (Decrease)/increase in cash in the year (35) 122 ____ _____ MOVEMENTS IN NET BORROWINGS Year ended Year ended 30 June 2004 30 June 2003 £ million £ million (Decrease)/increase in cash in the year (35) 122 Cash flow from change in loans 247 496 Change in liquid resources 98 (256) Change in net borrowings from cash flows 310 362 Exchange adjustments 371 227 Non-cash items 45 37 Decrease in net borrowings 726 626 Net borrowings at beginning of the year (4,870) (5,496) Net borrowings at end of the year (4,144) (4,870) DIAGEO CONSOLIDATED STATEMENT OF TOTAL RECOGNISED GAINS AND LOSSES Year ended Year ended 30 June 2003 30 June 2004 (restated) Before Before tax Tax Net tax Tax Net £ million £ million £ million £ million £ million £ million Profit/(loss) for the year - group 1,493 (356) 1,137 157 (353) (196) - associates 386 (131) 255 384 (138) 246 _____ ____ _____ ____ ____ ______ 1,879 (487) 1,392 541 (491) 50 Exchange adjustments - group 77 6 83 (108) (7) (115) - associates (204) - (204) (57) - (57) Actuarial gains / (losses) on post employment plans - group 476 188 664 (960) (82) (1,042) - associates 110 (39) 71 (56) 31 (56) _____ ____ _____ ____ ____ ______ Total recognised gains and losses for the 2,338 (332) 2,006 (671) (549) (1,220) year _____ ____ ____ ____ ______ Prior year adjustments - adoption of FRS 17 (1,865) - adoption of UITF 38 16 Total recognised gains and losses since the _____ last annual report 157 _____ NOTES 1. New accounting policies The group has adopted the reporting requirements of FRS 17 - Retirement benefits in its primary financial statements from 1 July 2003. In prior years, the group complied with the transitional disclosure requirements of the standard. The financial information included in this statement also complies with the following requirements issued by the UK's Accounting Standards Board: UITF abstract 38 - Accounting for ESOP trusts and the amendment to FRS 5 - Reporting the substance of transactions. FRS 17 - Retirement benefits. This standard replaces the use of the actuarial values for assets in a pension scheme in favour of a market-based approach. In order to cope with the volatility inherent in this measurement basis, the standard requires that the profit and loss account shows the relatively stable ongoing service cost, finance charge and expected return on assets. Differences between expected and actual returns, and changes in actuarial assumptions, are reflected in the statement of total recognised gains and losses. The adoption of FRS 17 has decreased the reported operating profit for the year ended 30 June 2003 by £88 million. This charge has been offset by a decrease in exceptional charges of £14 million and an increase in other finance income of £36 million, giving a net decrease in the profit for the year of £38 million. In addition, as at 30 June 2003, the adoption of the standard has reduced investment in associates by £119 million, debtors by £659 million, provisions by £221 million and minority interests by £4 million, increased stocks by £57 million and created a net post employment liability of £1,369 million. In aggregate the adoption of FRS 17 has reduced shareholders' funds at 30 June 2003 by £1,865 million. For the year ended 30 June 2003, the charge to operating profit for employer's pension costs and other post employment costs, calculated in accordance with SSAP 24 - Pensions costs, was £22 million. It is not practicable to calculate the equivalent charge under SSAP 24 for the year ended 30 June 2004 in view of the numerous pension plans around the world, the complexity of the calculations and the number of assumptions required to be made. UITF 38 - Accounting for ESOP trusts. This abstract changes the presentation of an entity's own shares held in an employee share trust from requiring them to be recognised as assets to requiring them to be deducted in arriving at shareholders' funds. It also has consequential changes to UITF 17 requiring the minimum expense to the profit and loss account to be the difference between the fair value of the shares at the date of award and the amount that an employee may be required to pay for the shares (i.e. the 'intrinsic value' of the award). The impact of the adoption of UITF 38 in the year ended 30 June 2003 has been to increase operating profit by £14 million and increase the tax charge by £4 million. In addition, exceptional charges were reduced by £2 million, giving a net increase in the profit for the year of £12 million. The reclassification of shares acquired by the share trust (own shares) from fixed asset investments (£259 million) and debtors (£29 million) to equity has reduced shareholders' equity by £288 million at 30 June 2003. In addition, the net cash outflow arising from the purchase of shares by the share trusts has been reclassified from 'capital expenditure and financial investment' to 'financing'. This reclassification increases free cash flow for the year ended 30 June 2003 by £65 million. The charge to operating profit for the year ended 30 June 2004 under the previous guidance would have been approximately £25 million. FRS 5 - Reporting the substance of transactions. The amendment to the standard added a new application note (G) on revenue recognition. This requires that revenue should be stated at fair value of the right to consideration. Diageo incurs certain promotional expenditure, where permitted under local law (for example, fees are paid to retailers for prominence of display, listing or agreement not to delist Diageo's products) that is not wholly independent of the invoiced product price. Such expenditure is now deducted from turnover. The change, which has no impact on operating profit, reduced turnover and operating costs by £159 million in the year ended 30 June 2003 and by £181 million in the year ended 30 June 2004. All appropriate primary statements and notes supporting the financial information have been restated. 2. Segmental analysis 2004 2003 Operating profit Operating profit Turnover Turnover £ million £ million £ million £ million Class of business: Premium drinks 8,891 1,911 8,802 1,902 Discontinued operations - - 479 53 _____ _____ _____ _____ 8,891 1,911 9,281 1,955 _____ _____ _____ _____ Geographical analysis by destination: Great Britain 1,411 207 1,423 204 Rest of Europe 2,511 433 2,515 442 North America 2,701 713 3,122 762 Asia Pacific 996 229 999 235 Latin America 460 143 474 138 Rest of World 812 186 748 174 _____ _____ _____ _____ 8,891 1,911 9,281 1,955 _____ _____ _____ _____ Operating profit is after deducting goodwill amortisation of £2 million (2003 - £4 million, of which £2 million was in respect of discontinued operations). It is before exceptional operating items of £40 million (2003 - £168 million). The geographical analysis is based on the location of the third party customers. The discontinued operations comprise quick service restaurants (Burger King). 2003 2004 £ million £ million Net assets by class of business: Premium drinks 7,772 8,089 Investment in General Mills 1,587 1,624 Investments in other associates 1,263 1,291 Post employment liabilities (net of deferred tax) (750) (1,369) Net borrowings (4,144) (4,870) Tax, dividends and other corporate items (1,545) (1,439) _____ _____ 4,183 3,326 _____ _____ Net assets by geographical area*: Europe 3,707 3,804 North America 2,881 3,162 Asia Pacific 740 796 Latin America 156 95 Rest of World 288 232 _____ _____ 7,772 8,089 _____ _____ * excluding investments in General Mills and associates, post employment liabilities, net borrowings, tax, dividends and other corporate items Weighted average exchange rates used in the translation of profit and loss accounts were US dollar - £1 = $1.74 (2003 - £1 = $1.59) and euro - £1 = €1.45 (2003 - £1 = €1.52). Exchange rates used to translate assets and liabilities at the balance sheet date were US dollar - £1 = $1.82 (2003 - £1 = $1.65) and euro - £1 = €1.49 (2003 - £1 = €1. 44). The group uses foreign exchange transaction hedges to mitigate the effect of exchange rate movements. 3. Exceptional items 2004 2003 £ million £ million £ million £ million Operating costs Seagram integration (40) (177) Guinness UDV integration - (48) Bass distribution rights - 57 __ _____ (40) (168) Associates (13) (21) Disposal of fixed assets (35) (43) Sale of businesses Continuing operations Premium drinks brands (13) 16 Discontinued operations Burger King (26) (1,441) The Pillsbury Company 29 171 __ _____ (10) (1,254) __ ______ (98) (1,486) __ ______ 4. Taxation The £487 million total taxation charge for the year ended 30 June 2004 comprises a UK tax charge of £53 million, a foreign tax charge of £303 million and tax on associates of £131 million. 5. Note of historical cost profit and losses There is no material difference between the reported profit shown in the consolidated profit and loss account and the profit for the relevant years restated on an historical cost basis. 6. Movements in consolidated shareholders' funds 2004 2003 £ million £ million Profit for the year 1,392 50 Dividends (833) (786) _____ _____ 559 (736) Recognised gains and losses 614 (1,270) New share capital issued 4 4 Share trust arrangements 7 (56) Purchase of own shares for cancellation (306) (852) Goodwill on disposals of businesses 13 682 _____ _____ Net movement in shareholders' funds 891 (2,228) Shareholders' funds at beginning of the year 2,801 5,029 _____ _____ Shareholders' funds at end of the year 3,692 2,801 _____ _____ 7. Net borrowings 30 June 30 June 2004 2003 £ million £ million Debt due within one year and overdrafts (2,001) (3,563) Debt due after one year (3,316) (2,981) Net obligations under finance leases - (1) _____ _____ (5,317) (6,545) Less: Cash at bank and liquid resources 1,167 1,191 Interest rate and foreign currency swaps 6 484 _____ _____ Net borrowings (4,144) (4,870) _____ _____ 8. Stocks 30 June 30 June 2004 2003 £ million £ million Raw materials and consumables 189 200 Work in progress 11 14 Maturing stocks 1,499 1,466 Finished goods and goods for resale 477 570 _____ _____ 2,176 2,250 _____ _____ 9. Net cash inflow from operating activities 2004 2003 £ million £ million Operating profit 1,871 1,787 Exceptional operating costs 40 168 Restructuring and integration payments (97) (185) Depreciation and amortisation charge 224 249 Increase in working capital (13) (227) Other items 96 178 _____ _____ Net cash inflow from operating activities 2,121 1,970 _____ _____ 10. Statutory accounts The financial statements of Diageo plc for the year ended 30 June 2004 and this preliminary statement were approved by a duly appointed and authorised committee of the board of directors on 1 September 2004. This statement does not comprise the statutory accounts of the group but is derived from those accounts. The statutory accounts of Diageo plc for the year ended 30 June 2003 have been filed with the registrar of companies. KPMG Audit plc has reported on those accounts and on the statutory accounts for the year ended 30 June 2004. Both the audit reports were unqualified and did not contain any statement under section 237 of the Companies Act 1985. Organic movement calculations The organic movement calculations for turnover, net sales (after deducting excise duties) and operating profit before exceptional items for the year ended 30 June 2004 were as follows: 2003 Reported Disposals and transfers Organic 2004 Reported Organic (restated)* movement £ million movement % Exchange £ million £ million £ million £ million Turnover Major markets North America 2,759 (242) (71) 213 2,659 9 Great Britain 1,380 - (8) 39 1,411 3 Ireland 953 37 (1) (28) 961 (3) Spain 418 20 (2) 18 454 4 _____ ____ ___ ___ _____ 5,510 (185) (82) 242 5,485 5 Key markets 2,080 (49) 125 119 2,275 6 Venture markets 1,212 (37) (148) 104 1,131 10 _____ ____ ___ ___ _____ Total premium drinks 8,802 (271) (105) 465 8,891 6 _____ ____ ___ ___ _____ Net sales (after deducting excise duties) Major markets North America 2,299 (203) (65) 209 2,240 10 Great Britain 790 - (5) (5) 780 (1) Ireland 638 25 - (22) 641 (3) Spain 316 15 (2) 13 342 4 _____ ____ ___ ___ _____ 4,043 (163) (72) 195 4,003 5 Key markets 1,637 (49) 90 111 1,789 7 Venture markets 956 (29) (112) 75 890 9 _____ ____ ___ ___ _____ Total premium drinks 6,636 (241) (94) 381 6,682 6 ____ ___ ___ Excise duties 2,166 2,209 _____ _____ Turnover 8,802 8,891 _____ _____ Operating profit before exceptional items Major markets North America 708 (86) (13) 85 694 14 Great Britain 203 - 6 (2) 207 (1) Ireland 131 9 - (14) 126 (10) Spain 96 7 - 10 113 10 _____ ____ ___ ___ _____ 1,138 (70) (7) 79 1,140 7 Key markets 502 (30) 13 26 511 5 Venture markets 262 (5) (19) 22 260 9 _____ ____ ___ ___ _____ Total premium drinks 1,902 (105) (13) 127 1,911 7 _____ ____ ___ ___ _____ * see notes (1) and (2) Notes 1. The reported turnover and net sales (after deducting excise duties) for the year ended 30 June 2003 have been restated following the adoption of FRS 5 - Reporting the substance of transactions on revenue recognition - application note (G). The change reduced turnover and net sales (after deducting excise duties) by £159 million in the year ended 30 June 2003 in respect of the following markets - £36 million for North America, £49 million for Great Britain, £nil for Ireland, £6 million for Spain, £49 million for key markets and £19 million for venture markets. 2. The reported operating profit before exceptional items for the year ended 30 June 2003 has been restated following the adoption of FRS 17 - Retirement benefits, and UITF 38 - Accounting for ESOP trusts. The operating profit before exceptional items has been reduced by £74 million in respect of the following markets - £21 million for North America, £16 million for Great Britain, £10 million for Ireland, £3 million for Spain, £20 million for key markets and £4 million for venture markets. 3. The exchange adjustments for turnover, net sales (after deducting excise duties) and operating profit before exceptional items are principally in respect of the US dollar and the euro. 4. Disposals include the transfer of Portugal to venture markets from key markets, and Germany to key markets from venture markets, effective 1 July 2003. This adjustment represents the differential between the incremental amounts contributed by Germany compared to the amounts contributed by Portugal in the year ended 30 June 2003 - £139 million for turnover, £104 million for net sales (after deducting excise duties) and £18 million for operating profit before exceptional items. In addition, disposals for turnover, net sales (after deducting excise duties) and operating profit before exceptional items were principally in respect of the termination of distribution rights for Bass Ale in North America and Brown Forman agency brands in Great Britain, the disposals of Gilbey's Green and White Whisky in India, and the partial disposal of Don Julio in Mexico. 5. There have been no acquisitions of subsidiaries in the last twenty-four months. 6. In the calculation of operating profit before exceptional items the overheads included in disposals were only those directly attributable to the businesses disposed, and do not result from subjective judgements of management. (7) The organic movement percentage is the amount in the column headed ' organic movement' in the table above expressed as a percentage of the aggregate of the first three columns. The basis of the calculation of the organic movement is explained below. Calculation of organic movement Where a business, brand, brand distribution right or agency agreement was disposed of, or terminated, in the current period, the group, in organic movement calculations, adjusts the results for the comparable prior period to exclude the amount the group earned in that period that it could not have earned in the current period (i.e. the period between the date in the prior period, equivalent to the date of the disposal in the current period, and the end of the prior period). As a result, the organic movement numbers reflect only comparable trading performance. Similarly, if a business was disposed of part way through the equivalent prior period then its contribution would be completely excluded from that prior period's performance in the organic movement calculation, since the group recognised no contribution from that business in the current period. A further adjustment in organic movement is made to exclude the effect of exchange rate movements by recalculating the prior period's results as if they had been generated at the current period's exchange rates. Organic movement percentages are calculated as the organic movement amount in £ million, expressed as the percentage of the prior period results at current year exchange rates and after adjusting for disposals. The basis of calculation means that the results used to measure organic movement for a given period will be adjusted when used to measure organic movement in the subsequent period. EXPLANATORY NOTES Definitions Unless otherwise stated, percentage movements given throughout this announcement for volume, turnover, net sales (after deducting excise duties), marketing investment and operating profit are organic movements (at level exchange rates and after adjusting for acquisitions and disposals) for continuing operations. They are before exceptional items. Comparisons are with the equivalent period in the last financial year. For an explanation of organic movements and free cash flow please refer to Diageo's annual report for the year ended 30 June 2003 and 'Reconciliation to GAAP measures' in this announcement. Volume has been measured on an equivalent units basis to nine litre cases of spirits. An equivalent unit represents one nine litre case of spirits, which is approximately 272 servings. A serving comprises 33ml of spirits; 165ml of wine; or 330ml of ready to drink or beer. Therefore, to convert volume of products, other than spirits, to equivalent units, the following guide has been used: beer in hectolitres divide by 0.9, wine in nine litre cases divide by 5 and ready to drink in nine litre cases divide by 10. Net sales are turnover less excise duty. References to ready to drink include flavored malt beverages in the United States. References to Smirnoff ready to drink include Smirnoff Ice, Smirnoff Black Ice, Smirnoff Twisted V, Smirnoff Mule, Smirnoff Spin and Smirnoff Caesar. References to Smirnoff Black Ice include Smirnoff Ice Triple Black in the United States. The share data contained in this announcement is taken from independent industry sources in the markets in which Diageo operates. Unless otherwise stated, share is volume share. This announcement contains forward-looking statements that involve risk and uncertainty. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements, including factors beyond Diageo's control. Please refer to page 39 - 'Cautionary statement concerning forward-looking statements' for more details. This announcement includes names of Diageo's products which constitute trademarks or trade names which Diageo owns or which others own and license to Diageo for its use. Reconciliation to GAAP measures i. Organic movement Organic movement in volume, turnover, net sales (after deducting excise duties) and operating profit before exceptional items are measures not specifically used in the consolidated financial statements themselves (non-GAAP measures). The performance of the premium drinks segment is discussed using these measures. Since overall performance is the result of a number of factors, breaking these down into broad categories and discussing each of these categories assists management and the reader in understanding the overall picture. Once factors such as the effect of currency movements, excise duties and acquisitions and disposals have been eliminated, the above measures enable the reader to focus on the performance of the premium drinks brand portfolio which is common to both periods. Organic movement measures also most closely reflect the way in which the business is managed, for the same reasons of achieving comparability between periods. Diageo's strategic planning and budgeting process is based on organic movement in volume, net sales (after deducting excise duties) and operating profit before exceptional items, and these measures closely reflect the way in which operating targets are defined and performance is monitored by the group's management. These measures are chosen for planning, budgeting and reporting purposes since, as explained further below, they represent those measures which local managers are most directly able to influence and they enable consideration of the underlying business performance without the distortion caused by fluctuating exchange rates, excise duties, acquisitions and disposals. In addition, management bonus targets are set based on the performance of the business as measured by organic operating profit growth before exceptional items. The group's management believe these measures provide valuable additional information for users of the financial statements in understanding the group's performance since they provide information on those elements of performance which local managers are most directly able to influence, and focus on that element of the core brand portfolio which is common to both periods. However, whilst these measures are important in the management of the business, they should not be viewed as replacements for, but rather as complementary to, the comparable GAAP measures such as turnover and reported (rather than organic) movements in individual profit and loss account captions. These GAAP measures reflect all of the factors which impact the business and the discussion in relation to premium drinks should be read in the context of the discussion of the overall group performance. In the discussion of the performance of the premium drinks segment, net sales (after deducting excise duties) is presented in addition to turnover, since turnover reflects significant components of excise duties which are set by external regulators and over which Diageo has no control. Diageo incurs excise duties throughout the world. In some countries, excise duties are based on sales and are separately identified on the face of the invoice to the external customer. In others, it is effectively a production tax, which is incurred when the spirit is removed from bonded warehouses. In these countries it is part of the cost of goods sold and is not separately identified on the sales invoice. Changes in the level of excise duties can significantly affect the level of reported turnover and cost of sales, without directly reflecting changes in volume, mix or profitability that are the variables that impact the element of turnover retained by the group. Also in the discussion of the performance of the premium drinks segment, certain information is presented using sterling amounts on a constant currency basis. This strips out the effect of foreign exchange rate movements and enables an understanding of the underlying performance of the market that is most closely influenced by the actions of the group's management. The risk from foreign exchange is managed centrally and is not a factor over which local managers have any control. Adjusting for these items enables group management to monitor performance over factors which local managers are not directly able to influence in relation to the core ongoing brand portfolio. The underlying performance on a constant currency basis and excluding the impact of acquisitions and disposals is referred to as 'organic' performance, and further information on the calculation of organic measures as used in the discussion of the premium drinks segment is included on page 34. ii. Free cash flow Free cash flow is a non-GAAP measure that comprises the net cash flow arising from operating activities, dividends received from associates, returns on investments and servicing of finance, taxation, and capital expenditure and financial investment. Free cash flow as used by the group covers all the items that are required by FRS 1 to be on the face of the cash flow statement down to, and including, capital expenditure and financial investment. It is therefore a natural sub-total but may not be comparable to similarly titled measures used by other companies. The group's management believe the measure assists users of the financial statements in understanding the group's cash generating performance as it comprises items which arise from the running of the ongoing business. Where appropriate, separate discussion is given for the impacts of acquisitions and disposals of businesses, equity dividends and purchase of own shares - each of which arises from decisions which are independent from the running of the ongoing underlying business. The management regards capital expenditure as ultimately non-discretionary since ongoing investment in plant and machinery is required to support the day-to-day operations, whereas acquisitions and disposals of businesses are discretionary. However, free cash flow does not necessarily reflect all amounts which the group either has a constructive or legal obligation to incur. The free cash flow measure is also used by management for their own planning, budgeting, reporting and incentive purposes since it provides information on those elements of performance which local managers are most directly able to influence. iii. Return on average total invested capital Return on average total invested capital is a non-GAAP measure that is used by management to assess the return obtained from the group's asset base. This measure is not specifically used in the consolidated financial statements, but is calculated to aid comparison of the performance of the business between periods. Profits used in assessing the return on total invested capital reflect the operating performance of the business after the effective tax rate for the period, stated before exceptional items and interest. Average total invested capital is calculated using the average derived from the consolidated balance sheets at the beginning, middle and the end of the year. Capital employed comprises net assets for the period, excluding both post employment liabilities (net of deferred tax) and net borrowings. Average capital employed is aggregated with restructuring and integration costs net of tax, which have been charged to exceptional items, and goodwill written off in reserves (up to 1 July 1998). For the year ended 30 June 2003, the total invested capital has also been adjusted for the assets, including goodwill, of Burger King, as profits were generated for five and a half months of this period. Calculations for the return on average total invested capital for the year ended 30 June 2004 were as follows: 2004 2003 £ million £ million Operating profit before exceptional items 1,911 1,955 Associates after interest 394 406 Effective tax rate 25% / 25.6% (576) (604) 1,729 1,757 Average net assets 4,841 5,417 Average net borrowings 4,573 5,206 Average integration costs (net of tax) 902 809 Average goodwill 1,600 1,984 Average total invested capital 11,916 13,416 Return on average total invested capital 14.5% 13.1% Cautionary statement concerning forward-looking statements This document contains statements with respect to the financial condition, results of operations and business of Diageo and certain of the plans and objectives of Diageo with respect to these items. These forward-looking statements are made pursuant to the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. In particular, all statements that express forecasts, expectations and projections with respect to future matters, including trends in results of operations, margins, growth rates, overall market trends, the impact of interest or exchange rates, the availability of financing to Diageo and parties or consortia who have purchased Diageo's assets, actions of parties or consortia who have purchased Diageo's assets, anticipated cost savings or synergy and the completion of Diageo's strategic transactions, are forward-looking statements. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements, including factors that are outside Diageo's control. These factors include, but are not limited to: • Increased competitive product and pricing pressures and unanticipated actions by competitors that could impact Diageo's market share, increase expenses and hinder growth potential; • The effects of future business combinations, partnerships, acquisitions or disposals, existing or future, and the ability to realise expected synergy and/or costs savings; • Diageo's ability to complete future acquisitions and disposals; • Legal and regulatory developments, including changes in regulations regarding consumption of, or advertising for, beverage alcohol, changes in accounting standards, taxation requirements, such as the impact of excise tax increases with respect to the premium drinks business, and environmental laws; • Developments in the alcohol advertising class actions and any similar proceedings; • Changes in the food industry in the United States, including increased competition and changes in levels of consumer preferences; • Changes in consumer preferences and tastes, demographic trends or perception about health related issues; • Changes in the cost of raw materials and labour costs; • Changes in economic conditions in countries in which Diageo operates, including changes in levels of consumer spending; • Levels of marketing, promotional and innovation expenditure by Diageo and its competitors; • Renewal of distribution rights on favourable terms when they expire; • Termination of existing distribution rights on agency brands; • Technological developments that may affect the distribution of products or impede Diageo's ability to protect its intellectual property rights; and • Changes in financial and equity markets, including significant interest rate and foreign currency rate fluctuations, which may affect Diageo's access to or increase the cost of financing or which may affect Diageo's financial results. All oral and written forward-looking statements made on or after the date of this announcement and attributable to Diageo are expressly qualified in their entirety by the above factors and the 'risk factors' contained in the annual report on Form 20-F for the year ended 30 June 2003 filed with the U.S. Securities and Exchange Commission. Any forward-looking statements made by or on behalf of Diageo speak only as of the date they are made. Diageo does not undertake to update forward-looking statements to reflect any changes in Diageo's expectations with regard thereto or any changes in events, conditions or circumstances on which any such statement in based. The reader should, however, consult any additional disclosures that Diageo may make in documents it files with the U.S. Securities and Exchange Commission. The information in this announcement does not constitute an offer to sell or an invitation to buy shares in Diageo plc or any other invitation or inducement to engage in investment activities. Past performance cannot be relied upon as a guide to future performance. This information is provided by RNS The company news service from the London Stock Exchange ANNFELNLEFE

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