Preliminary Results
Diageo PLC
02 September 2004
2 September 2004 (7.00am) Preliminary results for the year ended 30 June 2004
Consistent volume growth and mix improvement delivers 7% organic operating
profit growth and strong free cash flow
SUMMARY FINANCIALS
2004 2003 Reported movement Organic movement
% %
£ million £ million
Premium drinks 8,891 8,802 1 6
Burger King - 479
_____ _____
Turnover 8,891 9,281
_____ _____
Premium drinks 1,911 1,902 - 7
Burger King - 53
_____ _____
Operating profit before exceptional items 1,911 1,955
_____ _____
ORGANIC GROWTH
• Volume up 4%
• Net sales (after deducting excise duties) up 6%
• Marketing investment including certain promotional expenditure* up 7%
• Operating profit up 7%
• Operating margin up 0.3 percentage points
Organic growth is before exceptional items
* Marketing investment increased 6% with a further 1% growth in promotional
spend reclassified against turnover under the amendment to FRS 5
OTHER FINANCIAL HIGHLIGHTS
Free cash flow rose £241 million to £1,450 million.
2004 2003
Operating profit after exceptional items £1,871m £1,787m
Basic eps before exceptional items 48.2p 47.7p
Profit for the year £1,392m £50m
Basic eps 45.9p 1.6p
Return on invested capital 14.5% 13.1%
Recommended final dividend 17.0 pence per share, up 8.3%, making 27.6 pence for
the full year, an increase of 7.8%
Figures for the year ended 30 June 2003 have been restated following the
adoption of FRS 17 - Retirement benefits, UITF 38 - Accounting for ESOP trusts
and the amendment to FRS 5 - Reporting the substance of transactions. See page
29 for explanatory notes
Paul Walsh, Chief Executive of Diageo, commenting on the year ended 30 June 2004
said:
'Diageo has again demonstrated with these results that its outstanding
collection of brands and its geographic diversity is delivering improvement in
the important measures of trading and financial performance. The global priority
brands have been the key driver of the improvement we have achieved in volume
growth, up from 1% last year to 4% this year.
Continued growth in North America and in other large markets such as Africa, has
delivered improved sales mix and further organic operating margin expansion,
building return on invested capital to 14.5%. While the strength of sterling
against many currencies has cost 5 percentage points of eps growth before
exceptional items, the overall quality of our trading performance is reflected
in the level of free cash flow we have generated, up £241 million this year to
£1.5 billion.
As we begin the new financial year we reiterate the guidance we gave at the time
of the July trading statement as we do not see any major changes in the trading
environment we face. Europe remains our key business challenge and North America
continues to provide our biggest opportunity. We will continue to invest in our
brands and markets to capture the highest value growth opportunities for our
shareholders.'
DIAGEO PRELIMINARY RESULTS
for the year ended 30 June 2004
Key highlights
• Having achieved focus on premium drinks, Diageo's scale, geographic
diversity and outstanding collection of brands are now driving consistent
performance
• Organic operating profit grew by 7%, in a year when Diageo incurred
restructuring costs of £50 million, which were taken to operating profit
• Diageo's operating margin was 21.5% and return on invested capital was
14.5%
• Organic volume growth improved to 4%, driven by continued strong
performance by the global priority brands, volume up 5%, and improved
performance on category brands, volume up 3%. Local priority brands were
flat. Ready to drink improved, with organic volume growth of 7% as a result
of the successful launch in North America of Smirnoff Twisted V
• Organic net sales (after deducting excise duties) grew by 6%, driven by
the further mix improvement in North America and in venture markets
• Marketing investment increased 6%, with a further 1% growth in promotional
spend reclassified against turnover under application note (G) to FRS 5.
This reflected a 10% increase in spend behind brands excluding ready to
drink and lower spend behind ready to drink products
• The overall strength of the trading performance is reflected in the
increase in free cash flow of £241 million to £1.45 billion
• Exchange rate movements reduced profit before exceptional items and tax by
£97 million and after tax reduced reported eps by 2.4 pence per share
• Basic eps before exceptional items of 48.2p will be negatively impacted in
the year ending 30 June 2005 by 2.5p in respect of currency movements and
3.0p in respect of the change in treatment for the investment held in
General Mills from equity to investment accounting. This gives a rebased eps
figure for the year ended 30 June 2004 of 42.7p.
% movements are organic movements. These movements and operating margins are
before exceptional items. See page 36 for explanatory notes
For further information
Diageo's preliminary results presentation to analysts and investors will be
broadcast at 09.30 (UK time) on Thursday 2 September 2004 on Diageo's internet
home page at the address: www.diageo.com. Prior to the live link, the
presentation slides will also be available to download from Diageo's home page.
You will be able to listen to a live broadcast of the presentation and to the
question and answer session.
The number to call is:
France +33 1 70 75 00 02
Germany +49 69 2222 52100
Ireland +353 1 246 0034
Netherlands +31 20 710 0075
Spain +34 91 414 15 45
UK +44 20 7019 0810
USA (toll free) 1 877 951 7311
Passcode: Diageo results
After the presentation the slides and accompanying text will be available to
download from Diageo's home page.
You will be able to view a recording of the presentation and question and answer
session on the Diageo website from 14.00 (UK time) on the day. This facility
will be available until 30 September 2004.
A press conference will take place beginning at 12.30 (UK time) on Thursday 2
September and will be broadcast live from a link on www.diageo.com.
Diageo management will host a conference call for analysts and investors at
15.00 (UK time) on Thursday 2 September. Call this number to participate:
France +33 1 70 75 00 02
Germany +49 69 2222 52100
Ireland +353 1 246 0034
Netherlands +31 20 710 0075
Spain +34 91 414 1545
UK +44 20 7019 0810
USA (toll free) 1 877 951 7311
Passcode: Diageo results
The teleconference will be available on instant replay from 17.00 (UK time) and
will be available until 30 September 2004. The number to call is:
UK/Europe +44 20 7970 8252
USA/Canada (toll free) 1 877 267 9698
Investor enquiries to: Catherine James +44 (0) 20 7927 5272
Investor.relations@diageo.com
Media enquiries to: Kathryn Partridge +44 (0) 20 7927 5225
Media@diageo.com
OPERATING AND FINANCIAL REVIEW
For the year ended 30 June 2004
OPERATING REVIEW
Organic volume and net sales (after deducting excise duties) movement by brand
See explanatory notes on page 36 for definitions.
Equivalent Volume movement Net sales* movement
units million
% %
Global priority brands
Smirnoff 24.2 5 4
Johnnie Walker 11.7 9 10
Guinness 11.6 2 4
Baileys 6.6 7 8
JeB 6.0 (1) (1)
Captain Morgan 6.0 12 18
Jose Cuervo 4.2 1 5
Tanqueray 2.0 2 5
Total global priority brands 72.3 5 6
Local priority brands 22.7 - 3
Category brands 27.1 3 9
Total premium drinks 122.1 4 6
* after deducting excise duties
Additional information:
• On a reported basis total volume increased 2% from 119.3 million
equivalent units to 122.1 million equivalent units
• On a reported basis net sales (after deducting excise duties) increased 1%
from £6,636 million to £6,682 million
• Smirnoff volume, excluding ready to drink, was up 6% and net sales (after
deducting excise duties) was up 8%
• Captain Morgan volume, excluding ready to drink, was up 8% and net sales
(after deducting excise duties) was up 10%
• Volume growth of the global priority brands, excluding ready to drink, was
5%, compared to 4% in the year ended 30 June 2003. Net sales (after
deducting excise duties) growth of the global priority brands, excluding
ready to drink, was 6%
Marketing investment
Premium drinks marketing investment increased 1% on a reported basis from £1,026
million to £1,039 million. Organic marketing investment increased 6%, with a
further 1% organic growth in promotional spend paid to customers which has been
reclassified against turnover under application note (G) to FRS 5.
Analysis by individual market
The figures for 2003 have been restated to reflect the adoption of FRS 17 -
Retirement benefits, UITF 38 - Accounting for ESOP trusts and application note
(G) to FRS 5 on revenue recognition (see note 1 on page 29).
2003 Operating
2004 profit*
Operating profit* Turnover (restated)
£ million (restated) £ million
Turnover
£ million
£ million
Major markets
North America 2,659 694 2,759 708
Great Britain 1,411 207 1,380 203
Ireland 961 126 953 131
Spain 454 113 418 96
_____ _____ _____ _____
5,485 1,140 5,510 1,138
Key markets 2,275 511 2,080 502
Venture markets 1,131 260 1,212 262
_____ _____ _____ _____
Total premium drinks 8,891 1,911 8,802 1,902
_____ _____ _____ _____
* before exceptional items
North America
Summary:
• Continued strong performance by Diageo in this important market
• Continued growth in global priority brands, together with mix improvement
throughout the business delivered double-digit growth in organic net sales
(after deducting excise duties)
• Further improvement in operating margin by 1.2 percentage points
• Share gains in four of the six spirits categories
• Smirnoff ready to drink volume up 15%, following new product launches
• Incremental Seagram synergy benefit of £31 million
• Marketing investment up 9% behind priority brands
• Distributor strategy is on track
Key measures: Reported Organic movement
2004 2003 movement
£ million £ million % %
Volume 1 3
Turnover 2,659 2,759 (4) 9
Net sales (after deducting excise duties) 2,240 2,299 (3) 10
Marketing 359 369 (3) 9
Operating profit before exceptional items 694 708 (2) 14
Reported performance:
Turnover was down from £2,759 million to £2,659 million in the year ended 30
June 2004. Operating profit before exceptional items decreased £14 million (2%),
from £708 million in the year ended 30 June 2003 to £694 million in the year
ended 30 June 2004.
Organic performance:
Exchange rate movements accounted for a reduction in turnover of £242 million,
principally as a result of a weakness in the US dollar which moved from £1 =
$1.59 in the year ended 30 June 2003 to £1 = $1.74 in the year ended 30 June
2004. In addition, the termination of distribution rights for Bass Ale in June
2003 and Cuervo 1800 in October 2002 reduced turnover by £58 million and £8
million, respectively. Other disposals, including Kamchatka in the United States
and Gibson's Whiskey in Canada, adversely affected turnover by £5 million. At
constant exchange rates the turnover of brands owned or distributed throughout
both periods was £213 million higher in the year ended 30 June 2004 than in the
comparable period, as discussed within organic brand performance below. These
factors combined to produce an overall decrease in turnover of £100 million.
Operating profit before exceptional items was reduced by £86 million as a result
of exchange rate movements. In addition, the termination of distribution rights
and the disposals noted above reduced profit before exceptional items by £13
million. However, those brands owned or distributed throughout both periods
contributed £85 million more in the year ended 30 June 2004 than in the year
ended 30 June 2003. The net result of these factors was a decrease in operating
profit before exceptional items of £14 million.
Organic brand performance: Volume movement Net sales*
movement
% %
Smirnoff 3 12
Johnnie Walker 6 11
Jose Cuervo 1 6
Baileys 6 9
Captain Morgan 13 20
Tanqueray - 4
Guinness 5 5
JeB 2 (1)
Total global priority brands 5 10
Local priority brands - 4
Category brands 2 22
Total 3 10
* after deducting excise duties
Additional information:
• Smirnoff volume, excluding ready to drink, was flat and net sales (after
deducting excise duties) was up 5%
• Captain Morgan volume, excluding ready to drink, was up 9% and net sales
(after deducting excise duties) was up 11%
• From 1 July 2003, terms of trade were harmonised between the former UDV
and Seagram brands and freight is now billed as net sales (after deducting
excise duties) for all brands. The actual freight cost is reported as cost
of goods sold. This change increased reported net sales (after deducting
excise duties) in the year by approximately 2 percentage points versus the
prior year
• Crown Royal, Diageo's highest volume and most profitable local priority
brand, grew volume 3%
New packaging was introduced for Smirnoff, marketing investment increased and
pricing was revised to enable Smirnoff to compete in the higher growth segment
of premium vodka. In the short term this has led to flat volume and some share
erosion for Smirnoff, excluding ready to drink. However, along with the stronger
growth of Smirnoff Twist and the growth of Smirnoff ready to drink, price and
mix improved. Smirnoff ready to drink volume was up 15% due to the launch of
Smirnoff Twisted V and share grew 15.1 percentage points to approximately 45% of
the segment.
Further strong volume growth of Johnnie Walker, with Johnnie Walker Black Label,
up 8%, and continued impressive growth of the super premium offerings, Johnnie
Walker Gold Label and Johnnie Walker Blue Label, drove mix improvement in the
brand. Johnnie Walker Red Label, with volume up 2%, and Johnnie Walker Black
Label both grew share in their respective segments.
Jose Cuervo volume growth was constrained by pricing pressure from competitors.
Net sales (after deducting excise duties) increased 6% reflecting growth in the
higher margin Tradicional tequila and Margarita mixes. Marketing investment
increased to support brand building and focus on Jose Cuervo's premium position.
Baileys solid growth continued with volume up 6% and share improved 1.4
percentage points in the cream liqueur category due in part to the launch of
Baileys minis in May 2003. Marketing investment continues to build the brand's
reach with innovative campaigns such as the new broadcast sponsorship deal to
produce 'Baileys in Tune' with VH1, a popular cable TV music channel.
Captain Morgan continues to grow volume and share in the fastest growing spirits
category in the US, with share up 1.1 percentage points, boosted by the
introduction of two new Parrot Bay Flavors. Net sales (after deducting excise
duties) benefited from a price increase across parts of the United States.
Tanqueray's volume performance was held back in the second half as marketing
campaigns were postponed until the brand's transition from Schieffelin &
Somerset to Diageo North America was completed. Tanqueray grew share of the
imported gin segment by 1.1 percentage points.
Guinness volume continued to outpace the total beer market, driven by increased
sales and distribution of Guinness Draught in bottles and increased marketing
around the St. Patrick's Day selling period.
JeB volume and net sales (after deducting excise duties) improved in the second
half as the brand's competitive position benefited from price increases taken by
competitors.
Volume performance of the local priority brands was flat. Crown Royal, which is
at a price premium significantly above the competition, continued to deliver
volume growth. Together with Beaulieu Vineyard up 35% and Sterling Vineyards up
22%, this volume growth offset declines in other local priority brands. Growth
of these higher value brands, which represent 28% of Diageo's local priority
brand net sales (after deducting excise duties), delivered mix improvement.
Similarly, in the category brands, growth of higher value brands such as Ciroc,
Don Julio, Godiva and the French agency wines, was partially offset in volume
terms by the weaker performance of other category brands but delivered strong
mix improvement.
Marketing investment increased 9% broadly in line with net sales (after
deducting excise duties) after adjusting for the change in terms of trade.
Marketing investment increased due to higher media spend behind the global
priority brands as well as a Crown Royal sponsorship agreement with the
International Race of Champions. These increases were offset by an overall
decline in ready to drink spend reflecting a shift in the nature of marketing
activities, however share of voice increased.
Diageo achieved further synergy benefits associated with the acquisition in
December 2001 of the Seagram spirits and wine businesses of £31 million. In
part, this was offset by costs in respect of the restructuring of Diageo's
relationship with Schieffelin & Somerset of £6 million.
Diageo's distributor consolidation strategy is on track. Dedicated distributor
sales resources are in place for Diageo brands in 36 states plus Washington DC
and distributors continue to build their organisations in terms of capabilities
and infrastructure.
Great Britain
Summary:
• Despite good volume growth margin pressures negatively impacted net sales
(after deducting excise duties)
• Solid organic volume growth in spirits, with strong performances from
Smirnoff Red and Gordon's Gin
• Diageo's share of UK spirits grew from 23.6% to 24.8% in the year
• Blossom Hill grew volume by 37%. Diageo's volume share of branded wines
segment is now 13.7% versus 11.4% last year
• Guinness volume down 3% and ready to drink volume down 14% both in line
with the decline in their respective segments
• Reduced marketing spend due to fewer new product launches and lower ready
to drink investment
Key measures: Reported Organic movement
2004 2003 movement
£ million £ million % %
Volume 5 6
Turnover 1,411 1,380 2 3
Net sales (after deducting excise duties) 780 790 (1) (1)
Marketing 124 139 (11) (11)
Operating profit before exceptional items 207 203 2 (1)
Reported and organic performance:
Turnover in Great Britain was up by 2% from £1,380 million to £1,411 million in
the year ended 30 June 2004. The £31 million improvement was due to an organic
increase of £39 million, offset by £8 million of disposals.
Operating profit before exceptional items increased by 2% from £203 million to
£207 million. The £4 million increase reflects a £2 million organic reduction
combined with a £6 million benefit from disposals.
Organic brand performance: Volume movement Net sales*
movement
% %
Smirnoff 11 (6)
Guinness (3) (2)
Baileys 5 12
Total global priority brands 5 (1)
Local priority brands 1 (6)
Category brands 16 6
Total 6 (1)
* after deducting excise duties
In Great Britain, continued strong performance from spirits and wine,
particularly Smirnoff Red up 19%, Gordon's up 10% and Blossom Hill up 37%, drove
6% volume growth despite challenging trading conditions in beer and ready to
drink. Share of spirits grew 1.2 percentage points to 24.8%.
Net sales (after deducting excise duties) growth trailed volume growth as a
result of negative mix due primarily to the decline in ready to drink.
Additionally, the shift in sales from the on to the off trade, as well as
further consolidation in both channels, created pressure on pricing.
Smirnoff volume grew 11% as the strong performance of Smirnoff Red, up 19%, was
offset by the decline in Smirnoff ready to drink volume, down 13%. Net sales
(after deducting excise duty) were down 6% reflecting mix deterioration
primarily driven by the decline in ready to drink.
For Smirnoff Red, Diageo Great Britain's largest spirit brand by volume, 2004
was a landmark year. Volume grew 19% passing the 3 million case mark and gaining
2.6 percentage points of share. New packaging, a strong marketing programme and
new on trade distribution points were key volume drivers. A price increase was
implemented on 1 April 2004.
Smirnoff Ice remains the No.1 ready to drink brand in Great Britain and
increased its share by 1.7 percentage points, in a declining segment. Volume
fell 13% and net sales (after deducting excise duty) declined 17%. Diageo's
share of the ready to drink segment declined slightly, by 0.3 percentage points
to 33.9%, as volume declined due to the withdrawal of Gordon's Edge and the
decline of Archers Aqua.
Baileys volume growth and positive mix is the result of the introduction of
Baileys Glide. Baileys strategy is focused on broadening the brand footprint
into new occasions.
Guinness share in the beer category declined slightly, by 0.1 percentage points,
the result of a 5% volume decline in the on trade, offset by 2% volume growth in
the off trade. A price increase for Guinness Draught was implemented on 1
February 2004.
The local priority brands delivered 1% volume growth. Gordon's grew overall
volume by 10% and gained share, driven by new advertising and the relaunch of
Gordon's Sloe Gin. Bell's volume was down by 2%, but overall share grew to 16.0%
and Bell's remains the market leader. Archers volume declined 12% primarily due
to the decline of Archers Aqua by 27%.
Blossom Hill, which represents 8% of Diageo Great Britain's net sales (after
deducting excise duties), grew volume by 37% and gained 2.2 percentage share
points of the branded wines segment. The brand now has the best selling red,
white and rose wines in Great Britain.
Marketing investment was down by 11% principally due to a reduced number of
product launches and lower ready to drink investment following the further
decline of the ready to drink segment.
Ireland
Summary:
• The results for Ireland reflect the continued decline of the beverage
alcohol market, down a further 1%, and the shift from the on trade, where
Diageo has the majority of its business, to the off trade
• Guinness volume declined 6% and net sales (after deducting excise duties)
decreased by 3%, benefiting from price increases
• Diageo implemented a major restructuring to bring in a less complex and
therefore lower cost operating model in response to the changes in the
beverage alcohol market
Key measures: Reported Organic movement
2004 2003 movement
£ million £ million % %
Volume (4) (4)
Turnover 961 953 1 (3)
Net sales (after deducting excise duties) 641 638 - (3)
Marketing 76 67 13 9
Operating profit before exceptional items 126 131 (4) (10)
Reported performance:
In Ireland, turnover increased on a reported basis from £953 million in the year
ended 30 June 2003 to £961 million in the year ended 30 June 2004. Operating
profit before exceptional items was down from £131 million to £126 million.
Organic performance:
Although reported turnover was up £8 million, the main reason for this was the
strength of the euro, which had a beneficial impact of £37 million. The weighted
average exchange rate used for translation strengthened from £1 = €1.52 for the
year ended 30 June 2003 to £1 = €1.45 for the year ended 30 June 2004. Market
decline and brand performance reduced turnover by £28 million and disposals
reduced it by £1 million.
For operating profit before exceptional items, the strength of the euro had a £9
million positive impact. This benefit was more than offset by a £15 million
restructuring charge to bring in a less complex and therefore lower cost
operating model. Other factors benefited operating profit before exceptional
items by £1 million.
Organic brand performance: Volume movement Net sales*
movement
% %
Guinness (6) (3)
Smirnoff (4) (11)
Baileys (12) (11)
Total global priority brands (6) (5)
Local priority brands (4) (3)
Category brands 9 -
Total (4) (3)
* after deducting excise duties
The beverage alcohol market in Ireland declined by a further 1% in the year,
impacted by some decline in consumer confidence and an acceleration in the shift
from the on to the off trade. The shift towards the off trade is largely
attributed to lifestyle and demographics changes, continued price competition in
the off trade and to the initial impact in the on trade of the smoking ban
introduced in March 2004. The on trade declined by 6% and now represents 57% of
the market volume, while the off trade grew by 7%.
Diageo's volume declined by 4% in the full year. The volume decline of 6% in the
first half slowed to 1% in the six months ended 30 June 2004, partly reflecting
comparison against the prior period which had been negatively impacted by duty
increases in December 2002. Diageo's share of the total market declined 1.5
percentage points, primarily driven by the shift to the off trade where Diageo's
brands have lower share than in the on trade. Increased competition from
imported beer, which has been discounted aggressively by off trade retailers,
has also adversely impacted share.
Net sales (after deducting excise duty) decreased by 3%. Price increases on beer
brands in March 2003 and June 2004 have partially offset the impact of the
volume decline.
Guinness share of long alcoholic drinks (beer, cider and ready to drink)
declined 1.5 percentage points in the year due to the continued switch from on
to off trade and the hot summer in the first quarter of the financial year that
benefited other segments within long alcoholic drinks.
The spirits market in Ireland continued to decline, in part due to the continued
impact of the duty increase of over 40% in December 2002. However, Smirnoff,
excluding ready to drink, increased share of the vodka category by 3.0
percentage points. The ready to drink segment represents only 1% of the Irish
market.
Volume in the local priority lager brands, Budweiser, Carlsberg and Harp, was
down 3% again affected by the on trade to off trade switch. Smithwicks volume
also declined. Category brands, where volume grew 9%, represent only 8% of total
volume.
Marketing spend on an organic basis was up 9%. This increase was the result of a
change in treatment of certain costs. On a like for like basis, spend was flat.
Spain
Summary:
• Diageo's organic volume grew by 3% and share increased by 0.6 percentage
points despite further decline in the Spanish spirits market
• Performance by brand was mixed, but overall mix improved, driven by volume
growth in Johnnie Walker and Cacique as well as price increases implemented
in April 2004
Key measures: Reported Organic movement
2004 2003 movement
£ million £ million % %
Volume 2 3
Turnover 454 418 9 4
Net sales (after deducting excise duties) 342 316 8 4
Marketing 68 64 6 1
Operating profit before exceptional items 113 96 18 10
Reported performance:
Reported turnover was £454 million in the year ended 30 June 2004, up 9% against
the £418 million reported in the prior year. Reported operating profit before
exceptional items was up £17 million (18%) from £96 million in the year ended 30
June 2003 to £113 million in the current year.
Organic performance:
Favourable exchange rate variances due to the strength of the euro positively
impacted reported turnover by £20 million. There was a £2 million adverse impact
from the loss of the distribution rights for Lagunilla wines in January 2003.
Organic growth of brands owned throughout this and the comparable period
contributed £18 million.
Operating profit before exceptional items increased £17 million as a result of
the strong euro, £7 million, and growth of continuing brands, £10 million.
Organic brand performance: Volume movement Net sales*
movement
% %
JeB (1) (3)
Baileys 3 7
Johnnie Walker 13 13
Smirnoff 2 (6)
Total global priority brands 2 1
Local priority brands 12 16
Category brands (6) 2
Total 3 4
* after deducting excise duties
JeB volume was down in the standard scotch and local whisky category which
continues to decline. However, JeB remains the number one brand with 26% share
of the category. The withdrawal of JeB Twist negatively impacted mix and net
sales (after deducting excise duties) were down 3% despite a 3% price increase
in April.
Baileys continued to lead the cream liqueur segment with volume up 3% and share
up 0.8 percentage points, to 65.3%. Net sales (after deducting excise duties)
benefited from a 4% price increase implemented in April.
Johnnie Walker volume increased 13% and gained share driven by growth in Johnnie
Walker Red Label. A moderate price increase was taken in April.
Smirnoff volume growth was driven by 4% growth in Smirnoff Red, offset by a
decline in Smirnoff ready to drink which negatively impacted net sales (after
deducting excise duties). Smirnoff continues to lead the vodka category with
35.4% share.
Local priority brand performance was up, driven primarily by Cacique whose
volume grew 14% despite higher pricing. Cacique continued to lead the dark rum
segment with approximately 37% share, but lost 0.4 percentage points of share as
a result of strong promotional activity from smaller competitors.
The category brand volume performance was driven by a decline in Bell's of over
40% as distribution agreements were restructured, although mix improved. This
volume decline was partially offset by 9% volume growth of Pampero.
Spanish consumer trends continue to move from scotch to wine and dark rum, while
socio-economic and regulatory pressures have accelerated the switch from on to
off trade. Despite these trends, Diageo grew overall share to 19.3%, which
represents an improvement of 0.6 percentage points.
Marketing spend increased 1% driven by increased media spend on Cacique to
support higher pricing, offset by a significant reduction in ready to drink
spend. Excluding ready to drink, marketing spend increased 9%. Overall media
investment has increased 17% and new campaigns have been launched on many
priority brands. Diageo introduced new advertising and promotional brand
building activities such as JeB Comedy and the Nightology Boat, a floating JeB
disco which travels to different cities along the Spanish coast.
Key markets
Summary:
• Improved performance by the global priority brands delivered improved
operating profit growth in the year
• Strong growth in Africa and Australia and excellent results in Latin
America despite difficult economic conditions
• Challenging conditions in Europe
Reported movement Organic movement
Key measures:
2004* 2003**
£ million £ million % %
Volume 7 4
Turnover 2,275 2,080 9 6
Net sales (after deducting excise duties) 1,789 1,637 9 7
Marketing 280 220 27 10
Operating profit before exceptional items 511 502 2 5
* including Germany, excluding Portugal ** including Portugal, excluding Germany
From 1 July 2003, Germany has been reported within key markets (previously
within venture markets) and Portugal has been reported within venture markets
(previously within key markets).
Reported performance:
Reported turnover in the year ended 30 June 2004 was £2,275 million, up 9% on
the prior year figure of £2,080 million. Operating profit before exceptional
items was up 2% at £511 million for the year ended 30 June 2004.
Organic performance:
Turnover in key markets was up £195 million compared with the year ended 30 June
2003. There were unfavourable exchange movements of £49 million, principally on
the Venezuelan bolivar and the Nigerian naira, offset by a £119 million
improvement in organic performance. In addition, the Germany/Portugal transfer
noted above increased turnover by £139 million. The sale of 50% of Don Julio in
January 2003 (which has since been accounted for as an associate) negatively
impacted turnover by £14 million.
There has been a £9 million increase in reported operating profit before
exceptional items. This increase was due to organic improvements in brand
performance of £26 million and an increase of £18 million in respect of the
Germany/Portugal transfer, partly offset by unfavourable exchange rate movements
of £30 million, (principally the Venezuelan bolivar) and the Don Julio disposal
of £5 million.
Organic brand performance: Volume movement Net sales*
movement
% %
Johnnie Walker 6 8
Smirnoff 8 4
Guinness 11 20
Baileys 9 8
JeB (7) (5)
Total global priority brands 7 8
Local priority brands 1 5
Category brands 1 4
Total 4 7
* after deducting excise duties
Overall key markets volume growth was achieved through strong performance in
Africa, Latin America, Australia and global duty free. Volume growth together
with price increases in Africa and Australia and overall favourable mix
delivered 7% net sales (after deducting excise duties) growth.
The volume growth in global priority brands was led by strong performance of
Johnnie Walker, Smirnoff and Guinness, which together constitute approximately
40% of key markets volume and net sales (after deducting excise duties). Johnnie
Walker grew 6%, primarily driven by strong performances in global duty free and
Australia. Smirnoff volume increased 8%, with Smirnoff Red up 10% and ready to
drink up 1%. Net sales (after deducting excise duties) of Smirnoff increased 4%
as negative mix in Germany was only partially offset by price increases in South
Africa and Australia. Guinness volume grew 11%, with continued strength in
Africa and net sales increased 20% following price increases there. Baileys
volume grew on strong performance in global duty free and Australia. JeB volume
declined 7% on weakness in the scotch category in Korea.
Local priority brand volume increased, as strong performance of Bundaberg ready
to drink (Australia), up 35%, and Malta Guinness (Africa), up 20%, compensated
for declines in Tusker and Pilsner (Kenya) and Windsor (South Korea) reflecting
beverage alcohol market declines in the challenging economic environments of
Kenya and South Korea. Net sales (after deducting excise duties) grew 5%,
primarily driven by price increases on over 50% of local priority brand volume.
Category brand growth was primarily driven by growth in Africa and Latin America
with favourable mix and some price increases.
Ready to drink volume increased by 9% with strong performance in Australia where
volume rose 28% and in France, following the launch of Smirnoff Ice in May 2003.
African volume fell slightly, by 1%, and Germany suffered a major decline as the
ready to drink segment declined by over 40% following the announcement of a
punitive tax on ready to drink.
Marketing investment grew 10% driven by increased spend behind global priority
brands, Bundaberg in Australia, and ready to drink in France and Japan. Ready to
drink investment in Germany was curtailed, however core spirits investment was
maintained.
Africa, which is Diageo's second largest market by volume, sustained its strong
performance growing volume by 5%. Guinness volume increased 11% principally
driven by growth in Nigeria and Ghana. Nigeria benefited from a growing beer
market and successful trade activities focused on reducing distributor stock
outs, while Ghana was lifted by strong demand, the launch of Guinness Extra
Smooth and increased packaging capacity. Smirnoff Red volume declined 1%, still
impacted by the consumer trend towards beer and gin in South Africa. Successful
advertising and promotional activities drove Johnnie Walker volume growth of 6%
and Captain Morgan volume growth of 9%. Malta Guinness grew 20%, with strong
demand, improved distribution and increased capacity availability. The
challenging economic environment in Kenya led the beverage alcohol market to
fall and consumers to trade down to value lagers and spirits, adversely
impacting premium local priority lager brands such as Tusker and Pilsner.
Net sales (after deducting excise duties) in Africa grew 16%, benefiting
primarily from price increases. Marketing investment increased 23% to support
top-line growth and the launch of Guinness Extra Smooth. In South Africa, a
partnership with Heineken and Namibia Breweries was formed, brandhouse, to
capture the opportunity provided by the consumer trend towards trading up to
premium brands.
In Latin America key markets, overall volume increased by 10% in a relatively
stagnant beverage alcohol market, resulting in many instances of share gains. In
Brazil, Paraguay and Uruguay, Johnnie Walker volume grew 21% owing to excellent
promotion execution and heightened media investment. Johnnie Walker Black Label
and Johnnie Walker Red Label each grew share by over 5 percentage points in
their respective categories in Brazil. Smirnoff Red volume rose 20% across the
three countries, driven by successful marketing investment and overall economic
improvement. However, share declined 1.0 percentage point in Brazil as pressure
from non premium brands remains.
In Venezuela, volume rose 9%, despite the decline in the premium beverage
alcohol market. Johnnie Walker and Buchanan's increased volume and share, aided
by strong brand positioning. Operating profit benefited from a £10 million gain
on the disposal of government bonds purchased in the prior year to hedge
exchange risk. Mexico's performance was strong with volume growth in Johnnie
Walker, JeB, Baileys and Buchanan's, resulting from increased marketing
investment. In Colombia volume grew 92%, benefiting from a newly implemented
direct distribution system, strong promotional discounts and the spirits tax
reform.
In Australia, volume, share and net sales grew for Johnnie Walker, Smirnoff,
Baileys and Bundaberg, which together constitute over 65% of volume and net
sales. Overall portfolio volume grew 7% and share of spirits increased by 1.0
percentage point in a flat spirits market. Bundaberg, growing 14% on strong
ready to drink performance, established itself as the number one spirit and
ready to drink brand in Australia. The Johnnie Walker portfolio increased volume
10%. Smirnoff Red volume grew 14% and share of vodka increased 3.9 percentage
points to 54.0%, lifted by the new packaging launch and Smirnoff Ice growth.
Baileys volume increased 26% and share increased 7.2 percentage points to 30.3%,
on improved visibility and pricing. Ready to drink performed exceptionally well,
growing share by 3.5 percentage points to 33.9% in a segment growing 13%. These
volume increases were offset by decline in Captain Morgan, down 29% and category
brands, down 8%, primarily due to the decline in secondary scotches. Net sales
(after deducting excise duties) increased 16% boosted primarily by price
increases.
Global duty free gained further momentum in the second half, completing the year
with 11% growth in volume. Performance has rebounded compared to the prior
period when travel was affected by the impact of the Iraq conflict and the SARS
outbreak. Robust, double-digit volume growth was achieved in Johnnie Walker
Black Label and Smirnoff Red as well as in Tanqueray and Captain Morgan. Johnnie
Walker super premium brands volume grew 35% driven by strong performance in
Asia.
In Asia, trading conditions were mixed. Volume in South Korea fell by 16% as the
scotch category declined 20%. However, net sales (after deducting excise duties)
only fell by 10% benefiting from a price increase on Windsor 17. Windsor volume
declined but share increased by 2 percentage points on the strength of super
premium Windsor 17. Dimple volume declined by only 1%, benefiting from increased
marketing investment, new packaging and route to market initiatives.
Volume in Japan fell by 7% as declines in Johnnie Walker Black Label and
Smirnoff ready to drink offset growth in Johnnie Walker Red Label and Baileys.
Despite overall volume decline, nearly all brands gained share. Volume in
Thailand fell 8%, however global priority brand volume, excluding ready to
drink, increased by 5%.
In the European key markets, the economic environment has made trading
challenging. Volume in France recovered in the second half, up 2% for the year.
Strong performance in Smirnoff Red and Smirnoff Ice offset the continuing
weakness of the beverage alcohol market. Volume in Germany declined 11%, as
spirits and ready to drink continue to be hampered by the importance of
discounted own-label brands. Smirnoff Red volume increased 19%, with strong on
trade performance supported by successful promotional activities.
In Greece, volume grew 2%, share was maintained and price increases were taken
on over 50% of volume. Johnnie Walker volume increased 3% on strong advertising
and promotion in a declining whisky category. Smirnoff Red accelerated in the
second half and volume rose 12% for the year, owing to repositioning supported
by successful media and on trade activities. The ready to drink segment, which
represents less than 5% of Diageo's volume in Greece, continued to fall. Diageo,
however, grew share while volume declined substantially.
Venture markets
Summary:
• Continued volume growth in global priority brands and mix improvement on
category brands drove organic operating profit growth of 9%.
• Strong performances from Johnnie Walker, Smirnoff and Baileys
• Declining ready to drink segment
• Strong growth in the Middle East, Americas and Caribbean and Asia (ex
Philippines)
• Mixed performance across Europe with significant growth achieved in
Portugal, Russia and the Nordics
• Underperformance in balance of Europe largely due to ready to drink
segment decline
• Marketing investment up sharply in strategically selected markets
Key measures: Reported Organic
2004* 2003** movement movement
£ million £ million % %
Volume (3) 7
Turnover 1,131 1,212 (7) 10
Net sales (after deducting excise duties) 890 956 (7) 9
Marketing 132 167 (21) 6
Operating profit before exceptional items 260 262 (1) 9
* including Portugal, excluding Germany ** including Germany, excluding Portugal
From 1 July 2003, Portugal has been reported within venture markets (previously
within key markets) and Germany has been reported within key markets (previously
within venture markets).
Reported performance:
Reported turnover in venture markets was down £81 million (7%) in the year ended
30 June 2004 compared with the year ended 30 June 2003. Reported operating
profit before exceptional items declined by £2 million (1%) in the current year,
compared with the £262 million reported in the year ended 30 June 2003.
Organic performance:
Strong organic turnover performance of the brands in venture markets, up £104
million against the prior year, was principally offset by the Germany/Portugal
transfer noted above (decrease of £139 million) and adverse exchange rate
movements of £37 million. In addition, the impact of disposals reduced turnover
in the current year by £9 million (principally Gilbey's Green and White Whisky
in India), leading to an overall decrease of £81 million compared with the year
ended 30 June 2003.
Operating profit before exceptional items was down by £2 million. Strong organic
growth of the brands, £22 million, was offset by the Germany/Portugal transfer
noted above (decrease of £18 million), negative exchange rate movements of £5
million and disposals of £1 million.
Organic brand performance: Volume movement Net sales*
movement
% %
Johnnie Walker 13 13
Smirnoff 9 1
Guinness (1) 2
Baileys 9 7
JeB 6 6
Total global priority brands 9 7
Local priority brands (17) 3
Category brands 5 15
Total 7 9
* after deducting excise duties
Volume growth of Johnnie Walker was driven by growth of 24% in Asia venture
markets through expanding brand awareness and availability and investment in
proven growth drivers. Volume of Johnnie Walker in China grew 68%, albeit from a
small base.
Smirnoff volume growth was driven by the Middle East, which grew 24% supported
by improved visibility and availability and a positive response to the launch of
the new packaging and flavours. Net sales (after deducting excise duties) growth
was negatively impacted by the decline of ready to drink volume.
Baileys volume growth was primarily due to 56% growth in the Americas and
Caribbean markets. Declining sales and price pressure in Italy, which represents
25% of Baileys venture markets net sales (after deducting excise duties),
negatively impacted net sales (after deducting excise duties) growth.
Guinness volume decline was due to a strategic decision in Malaysia to limit
duty free sales due to the lower margin in this channel. In the Malaysian
domestic market, Guinness grew at 7%. The Guinness volume decline in Asia was
partially offset by strong growth in the Caribbean markets.
Ready to drink volume declined 13% due to the decision to withdraw Gilbey's
Island Punch from the Philippines market, a weak segment in parts of Europe and
a slowdown in new market launches. This decline was partially offset by Smirnoff
ready to drink growth in the Americas and Caribbean markets and in the Nordics.
Red Stripe, venture markets' only local priority brand, recorded a 17% volume
decline due to duty and price increases in the second half of fiscal 2003, and a
tough economic environment in Jamaica. However, the brand achieved a 3% net
sales (after deducting excise duties) growth due to the substantial price
increases.
Category brands delivered a 5% volume growth, led by growth in whisky and wines
in the Americas and Caribbean and beer in Malaysia.
Americas and Caribbean venture markets delivered 21% volume growth. Nearly 60%
of this growth came from Argentina, Chile and Peru. Contributors to this have
been growth in licensed border stores, together with excellent Christmas
campaign execution, especially on Johnnie Walker and Baileys.
Middle East venture markets delivered 15% volume growth despite the continued
political uncertainty across the region. The key drivers of the global priority
brands growth were the new packaging of Smirnoff Red and duty free promotions
led by Smirnoff and Johnnie Walker. The Indian market achieved 47% volume growth
from a small base, with strong performance from Smirnoff and Johnnie Walker.
Asia venture markets delivered 5% volume growth buoyed by growing economies and
positive comparison against 2003 which was impacted by SARS. China grew 77% in
volume from a small base, as increased investment behind brands and in-market
capabilities builds the business there.
In Central and Eastern European markets, performance was mixed with some
important positive results. The Russian hub delivered strong volume growth of
25%, through increased focused marketing investment and price repositioning on
key brands. Portugal delivered 24% volume growth despite an aggressive
competitive environment. The Nordics grew volume by 8% on spirits tax reductions
and new product launches.
In Europe, Belgium, Netherlands and Switzerland underperformed due to a decline
in the ready to drink segment and the trend towards the off trade. The Canaries
were impacted by significant trade destocking and weak tourism.
Marketing investment grew 6% as investment increased in strategically selected
markets such as Americas and Caribbean, supporting 21% volume growth, and in
Portugal, supporting 24% volume growth. In Americas and Caribbean, marketing
investment focused on global priority brands while, in Portugal it was
concentrated on JeB.
FINANCIAL REVIEW
Summary consolidated profit and loss account
Year ended 30 June 2004 Year ended 30 June 2003
Before
Before exceptional Exceptional
exceptional items items
items Exceptional Total
items (restated) (restated)
£ million Total (restated)
£ million £ million £ million
£ million £ million
Turnover 8,891 - 8,891 9,281 - 9,281
Operating costs (6,980) (40) (7,020) (7,326) (168) (7,494)
Operating profit 1,911 (40) 1,871 1,955 (168) 1,787
Associates' profits 451 (13) 438 478 (21) 457
Disposal of fixed assets (35) (35) (43) (43)
Disposal of businesses (10) (10) (1,254) (1,254)
Finance charges (295) - (295) (315) - (315)
Profit before taxation 2,067 (98) 1,969 2,118 (1,486) 632
Taxation (517) 30 (487) (543) 52 (491)
Profit after taxation 1,550 (68) 1,482 1,575 (1,434) 141
Minority interests (90) - (90) (91) - (91)
Profit for the year 1,460 (68) 1,392 1,484 (1,434) 50
Turnover
On a reported basis, turnover decreased by £390 million (4%) from £9,281 million
(of which Burger King contributed £479 million) in the year ended 30 June 2003
to £8,891 million in the year ended 30 June 2004. For premium drinks, turnover
increased by £89 million (1%). Turnover was adversely impacted by exchange rate
movements of £271 million, principally arising from weakening of the US dollar.
The effect of disposals and the termination of certain distribution rights,
principally Bass Ale in North America and the Brown Forman agency brands in
Great Britain, reduced premium drinks turnover by £105 million.
Operating costs
On a reported basis, operating costs decreased by £474 million (6%) from £7,494
million (of which Burger King costs were £426 million) in the year ended 30 June
2003 to £7,020 million in the year ended 30 June 2004. Exceptional operating
costs declined from £168 million to £40 million in the year ended 30 June 2004,
and exchange benefited premium drinks operating costs in the year ended 30 June
2004, before exceptional items, by £166 million. Before the impact of exchange,
operating costs before exceptional items for premium drinks increased by £246
million of which excise duties accounted for £73 million and increased marketing
expenditure accounted for £41 million. On a reported basis, marketing investment
for premium drinks increased 1% from £1,026 million to £1,039 million. Marketing
investment on global priority brands (excluding ready to drink) grew 10% to £569
million, while marketing spend on ready to drink brands declined by £28 million
(14%) to £166 million.
Operating profit
Reported operating profit increased by £84 million from £1,787 million (of which
Burger King contributed £53 million) to £1,871 million. Exceptional items
charged to operating profit were £40 million in the year ended 30 June 2004
compared with £168 million in the year ended 30 June 2003. Exchange rate
movements reduced operating profit before exceptional items for the year ended
30 June 2004 by £105 million (US dollar reduction of £107 million, euro benefit
of £29 million, other currencies reduction of £27 million). Disposals and the
termination of certain distribution rights contributed an incremental £13
million to operating profit before exceptional items in the year ended 30 June
2003 compared to the year ended 30 June 2004.
Exceptional operating costs
Operating profit for the year is after £40 million of exceptional costs in
respect of the integration of the Seagram spirits and wine businesses, acquired
in December 2001 (2003 - £177 million; 2002 - £164 million). Approximately £8
million of these costs were employee related, £8 million in respect of putting
in place new distribution and broker agreements as part of the Next Generation
Growth programme, £4 million in respect of write-downs of assets, and the
balance of £20 million included legal and professional and systems costs. The
majority of these costs were incurred in North America.
Post employment plans
Post employment charges calculated under FRS 17 resulted in a charge to
operating profit of £101 million (2003 - £110 million) and other finance charges
of £18 million (2003 - income of £36 million). The figures for the year ended 30
June 2003 have been restated onto an FRS 17 basis. At 30 June 2004, Diageo's
deficit before taxation for all post employment plans was £1,044 million (30
June 2003 - £1,447 million).
Associates
The group's share of profits of associates before exceptional items was £451
million for the year compared to £478 million last year. The 21% equity interest
in General Mills contributed £258 million in the year ended 30 June 2004
compared with £287 million last year. The weakness of the US dollar accounted
for £25 million of this decrease. On 23 June 2004, Paul Walsh, CEO of Diageo
plc, and John M. Keenan, a Diageo plc designated representative, resigned from
the General Mills board. As a result, Diageo ceased to equity account for the
results of General Mills. Diageo's 34% equity interest in Moet Hennessy
contributed £176 million to share of profits of associates before exceptional
items (2003 - £177 million).
Share of associates' exceptional items comprises a £7 million charge for
Diageo's share of General Mills' exceptional costs and £6 million in respect of
restructuring within Moet Hennessy.
Diageo currently owns 79,000,000 shares of common stock of General Mills, Inc.
On 23 June 2004, General Mills filed a registration statement with the U.S.
Securities and Exchange Commission (SEC) that included 49,907,680 shares of
General Mills owned by Diageo. Diageo currently cannot sell its shares in a
publicly marketed offering until the SEC declares the registration statement
effective, which it has not yet done. General Mills has informed Diageo that, at
this time, the registration statement remains under review as a result of the
SEC's investigation of General Mills. Diageo remains committed to selling its
stake in General Mills subject to the receipt of any required regulatory
approval and market conditions.
Finance charges
Finance charges decreased from £315 million to £295 million in the year ended 30
June 2004.
The net interest charge decreased by £74 million (21%) from £345 million in the
comparable prior period to £271 million in the year ended 30 June 2004,
including £59 million for General Mills (2003 - £73 million). Benefits of £26
million from the effect of reducing interest rates, £12 million from the
disposal of businesses, £16 million from the effect of exchange rates (excluding
associates), and £13 million from cash flow were partly offset by an increased
interest charge arising from the funding of the share repurchases of £15
million.
Other finance charges have increased by £54 million, as a result of a charge of
£18 million in respect of the group's post employment plans in the year ended 30
June 2004 compared with income of £36 million in the year ended 30 June 2003.
This adverse movement principally reflects the decline in the values of the
assets held by the post employment plans between 30 June 2002 and 30 June 2003.
Non operating exceptional items
Non operating exceptional items before taxation were a charge of £45 million in
the year ended 30 June 2004 compared with a charge of £1,297 million (including
£1,441 million in respect of Burger King) in the year ended 30 June 2003. These
charges comprise £41 million (2003 - £41 million) in respect of the dilution of
the investment in General Mills, following the issue of additional shares by
General Mills, and a £10 million cost in respect of disposed businesses, offset
by a £6 million gain arising on the disposal of fixed assets. The £10 million
cost in respect of disposed businesses represents a £13 million loss on the sale
of premium drinks brands, and a £26 million charge on the reassessment of the
provisions required following the disposal of Burger King, offset by a credit of
£29 million arising on the review of the provision held against the guarantee
given by Diageo in connection with the sale of Pillsbury.
Profit before taxation
After exceptional items, the profit before taxation and minority interests
increased by £1,337 million from £632 million to £1,969 million in the year
ended 30 June 2004.
Exchange rates
Based on current exchange rates, the impact of adverse exchange rate movements
on profit before exceptional items and taxation for the financial year ending 30
June 2005 is estimated to be £100 million (excluding transaction exchange on
share of profits of associates).
The group currently has net transaction hedges for US dollars in place which
settle in the year ending 30 June 2005 to sell £541 million of US dollars. Where
these hedges are against sterling they are at an average rate of £1 = $1.63. The
group currently has net transaction hedges for euros in place which settle in
the year ending 30 June 2005 to sell £59 million of euros. Where these hedges
are against sterling they are at an average rate of £1 = €1.41.
Taxation
The effective rate of taxation on profit before exceptional items for the year
was 25%, compared with 25.6% for the year ended 30 June 2003, restated from the
originally reported 25% following compliance with the new accounting
pronouncements for post employment plans and share trusts.
Dividend
The directors recommend a final dividend of 17.0 pence per share, an increase of
8.3% on last year's final dividend. The full dividend would therefore be 27.6
pence per share, an increase of 7.8%. Subject to approval by shareholders, the
final dividend will be paid on 25 October 2004 to shareholders on the register
on 17 September 2004. Payment to US ADR holders will be made 29 October 2004. A
dividend reinvestment plan is available in respect of the final dividend and the
plan notice date is 4 October 2004.
Cash flow
Extract from consolidated cash flow statement
2004 2003
£ million £ million
Operating profit 1,871 1,787
Exceptional operating costs 40 168
Restructuring and integration cash outflow (97) (185)
Depreciation and other amortisation 224 249
Increase in working capital (13) (227)
Other items 96 178
_____ _____
Operating cash inflow 2,121 1,970
Interest and dividends paid to equity minority interests (299) (355)
Dividends from associates 224 60
Taxation (298) (105)
Net sale/(purchase) of investments 9 (20)
Net capital expenditure (307) (341)
_____ _____
Free cash flow 1,450 1,209
_____ _____
Free cash inflow was £1,450 million, compared with £1,209 million in the year
ended 30 June 2003 (restated following the adoption of UITF 38, whereby shares
purchased and sold by the share trusts no longer form part of 'capital
expenditure and financial investment'). Cash inflow from operating activities
was £2,121 million compared with £1,970 million in the comparable year.
Discontinued operations contributed £76 million to cash inflow from operating
activities in the year ended 30 June 2003. Cash flow from operating activities
was after £97 million of restructuring and integration payments and a £13
million increase in working capital. Other movements include £74 million (2003 -
£88 million) in respect of the non-cash element of the post employment operating
profit charge. In the year ended 30 June 2003, other items also included a £59
million receipt in respect of the early termination of the Bass distribution
rights in the United States.
Net interest payments were £257 million against £327 million in the comparable
year. During 2004, three separate dividends were received from Diageo's
investment in Moet Hennessy compared with none in 2003. Diageo's investment in
Moet Hennessy in France and the United States was managed during 2004 through a
partnership in which Diageo has a 34% interest. The dividends received during
the year include £65 million of receipts from Moet Hennessy payable to the tax
authorities. Purchases of tangible fixed assets in the year amounted to £327
million, a decrease of £55 million. Tax payments were £298 million compared to
£105 million in the year ended 30 June 2003, including £50 million (2003 - £nil)
in respect of tax payments of the Moet Hennessy partnership.
In the year ended 30 June 2004, Diageo repurchased for cancellation 43 million
shares (2003 - 116 million shares) at a cost of £306 million (2003 - £852
million) and spent a net £4 million (2003 - £65 million) on the purchase of
shares for the employee share trusts.
Balance sheet
At 30 June 2004, total shareholders' funds were £3,692 million compared with
£2,801 million at 30 June 2003. The increase was mainly due to the £559 million
retained income for the year, and the decrease in the post employment deficit of
£619 million, less £306 million for the repurchase of own shares. In total,
shareholders' funds at 30 June 2003 were restated from £4,954 million to £2,801
million following the adoption of FRS 17 - Retirement benefits and UITF 38 -
Accounting for ESOP trusts on 1 July 2003. The net deficit for post employment
plans (net of deferred tax) is now disclosed as a separate line on the balance
sheet and all prior period balance sheets have been restated.
The post employment deficit has decreased from £1,369 million at 30 June 2003 to
£750 million at 30 June 2004. This reduction has largely arisen from actuarial
gains recognisable in the statement of recognised gains and losses of £476
million, principally due to the actual return on the assets in the funds which
was higher than the expected return and changes in assumptions underlying the
present value of the plan liabilities. In addition, a deferred tax has been
recognised on the post employment deficit in the United Kingdom of £245 million.
Net borrowings were £4,144 million, a decrease of £726 million from 30 June
2003. The principal components of this decrease were free cash inflow of £1,450
million and the benefits from favourable exchange rate movements of £371
million, less £306 million on the repurchase of shares and an £800 million
equity dividend payment.
Conversion to International Financial Reporting Standards
The European Union has issued a regulation requiring most companies listed in
the EU to comply with accounting standards issued by the International
Accounting Standards Board ('IASB'), and adopted by the EU, in the preparation
of their consolidated accounts for financial reporting periods beginning on or
after 1 January 2005. The EU's objective is to improve financial reporting and
enhance transparency, in order to assist the free flow of capital and improve
the efficiency of the capital markets. Diageo therefore expects to have to
present its consolidated financial statements for the year ending 30 June 2006
in compliance with International Financial Reporting Standards and International
Accounting Standards (together 'IFRSs').
There remains some uncertainty as to the number of comparative financial
statements Diageo will be required to present to comply with US requirements.
These would generally require (at least) two years of comparative information,
but on 12 March 2004 the SEC published proposals whereby foreign registrants
adopting IFRS for the first time would be required to provide only one year of
comparative financial statements instead of two. If the proposal is approved,
Diageo's opening IFRS balances will be as at 1 July 2004.
Over the last few years, the IASB has undertaken an extensive programme to
develop new standards and to improve its existing ones. The final text for most
of the standards was completed by the end of March 2004. However, some
standards, in particular IAS 39 - Financial Instruments: Recognition and
Measurement, IAS 32 - Financial Instruments: Disclosure and Presentation and IAS
19 - Employee Benefits, may be subject to further changes. In addition, certain
IFRSs may be issued during the next two years, which Diageo, where allowed, may
decide to adopt early.
The group commenced a programme of work in 2002, initially in respect of
financial instruments where it was clear that substantial differences existed
between IFRS and current UK GAAP. This programme has been extended to include an
initial assessment of the differences between each IFRS and the current Diageo
accounting policy. Following this exercise, a programme has been initiated to
identify required changes to systems and processes; to provide training so as to
ensure that the group can meet the new reporting requirements; and to identify
other consequential impacts on the group which will need further consideration
and/or action. The main uncertainties relate to the standards that have not yet
been finalised and adopted by the EU. However, the directors currently expect
that the principal impact of the adoption of IFRSs on Diageo's net profit and
shareholders' funds will arise from changes in respect of financial instruments,
share-based payments, post employment benefits and deferred tax.
DIAGEO CONSOLIDATED PROFIT AND LOSS ACCOUNT
Year ended 30 June 2004 Year ended 30 June 2003
Before
Before exceptional Exceptional
exceptional items items
items Exceptional (restated) (restated) Total
items
Total (restated)
£ million £ million £ million £ million £ million £ million
Turnover
Continuing operations 8,891 - 8,891 8,802 - 8,802
Discontinued operations - - - 479 - 479
_____ ______ ______ ______ _______ _______
Turnover 8,891 - 8,891 9,281 - 9,281
Operating costs (6,980) (40) (7,020) (7,326) (168) (7,494)
Continuing operations 1,911 (40) 1,871 1,902 (168) 1,734
Discontinued operations - - - 53 - 53
Operating profit 1,911 (40) 1,871 1,955 (168) 1,787
Associates' profits 451 (13) 438 478 (21) 457
_____ ______ ______ ______ _______ _______
2,362 (53) 2,309 2,433 (189) 2,244
Disposal of fixed assets
Continuing operations (35) (35) (42) (42)
Discontinued operations - - (1) (1)
Sale of businesses
Continuing operations (13) (13) 16 16
Discontinued operations 3 3 (1,270) (1,270)
(45) (45) (1,297) (1,297)
Interest payable (net) (271) - (271) (345) - (345)
Other finance (charges)/income (24) - (24) 30 - 30
_____ ______ ______ ______ _______ _______
Profit before taxation 2,067 (98) 1,969 2,118 (1,486) 632
Taxation (517) 30 (487) (543) 52 (491)
_____ ______ ______ ______ _______ _______
Profit after taxation 1,550 (68) 1,482 1,575 (1,434) 141
Minority interests
Equity (58) - (58) (56) - (56)
Non-equity (32) - (32) (35) - (35)
_____ ______ ______ ______ _______ _______
Profit for the year 1,460 (68) 1,392 1,484 (1,434) 50
Dividends (833) - (833) (786) - (786)
Transferred to/(from) reserves _____ ____ _____ _____ ______ _____
627 (68) 559 698 (1,434) (736)
_____ ______ ______ ______ _______ _______
Pence per share
Basic earnings 48.2p (2.3)p 45.9p 47.7p (46.1)p 1.6p
Diluted earnings 48.2p (2.3)p 45.9p 47.7p (46.1)p 1.6p
Dividends 27.6p 27.6p 25.6p 25.6p
Average shares 3,030m 3,113m
DIAGEO CONSOLIDATED BALANCE SHEET
30 June 2003
30 June 2004 (restated)
£ million £ million £ million £ million
Fixed assets
Intangible assets 4,012 4,288
Tangible assets 1,976 1,974
Investments in associates 1,263 2,915
Other investments 1,772 188
______ ______
9,023 9,365
Current assets
Stocks 2,176 2,250
Debtors - due within one year 1,573 2,154
Debtors - due after one year 151 228
Cash at bank and liquid resources 1,167 1,191
______ ______
5,067 5,823
______ ______
Creditors - due within one year
Borrowings (2,001) (3,563)
Other creditors (3,022) (3,283)
______ ______
(5,023) (6,846)
______ ______
Net current assets/(liabilities) 44 (1,023)
______ ______
Total assets less current liabilities 9,067 8,342
Creditors - due after one year
Borrowings (3,316) (2,981)
Other creditors (109) (18)
______ ______
(3,425) (2,999)
Provisions for liabilities and charges (709) (648)
______ ______
4,933 4,695
Post employment liabilities (net of tax) (750) (1,369)
______ ______
Net assets 4,183 3,326
______ ______
Capital and reserves
Called up share capital 885 897
Reserves 2,807 1,904
______ ______
Shareholders' funds 3,692 2,801
Minority interests
Equity 179 182
Non-equity 312 343
______ ______
491 525
______ ______
4,183 3,326
______ ______
DIAGEO CONSOLIDATED CASH FLOW STATEMENT
Year ended
Year ended 30 June 2003
30 June 2004 (restated)
£ million £ million £ million £ million
Net cash inflow from operating activities 2,121 1,970
Dividends received from associates 224 60
Returns on investments and servicing of finance
Interest paid (net) (257) (327)
Dividends paid to equity minority interests (42) (28)
____ ____
(299) (355)
Taxation (298) (105)
Capital expenditure and financial investment
Purchase of tangible fixed assets (327) (382)
Net purchase/(sale) of investments 9 (20)
Sale of tangible fixed assets 20 41
____ ____
(298) (361)
Acquisitions and disposals
Purchase of subsidiaries (17) (137)
Sale of subsidiaries, associates and businesses (17) 970
____ ____
(34) 833
Equity dividends paid (800) (767)
Management of liquid resources (98) 256
Financing
Issue of share capital 4 4
Net purchase of own shares for share trusts (4) (65)
Own shares purchased for cancellation (306) (852)
Decrease in loans (247) (496)
____ ____
(553) (1,409)
____ _____
(Decrease)/increase in cash in the year (35) 122
____ _____
MOVEMENTS IN NET BORROWINGS
Year ended Year ended
30 June 2004 30 June 2003
£ million £ million
(Decrease)/increase in cash in the year (35) 122
Cash flow from change in loans 247 496
Change in liquid resources 98 (256)
Change in net borrowings from cash flows 310 362
Exchange adjustments 371 227
Non-cash items 45 37
Decrease in net borrowings 726 626
Net borrowings at beginning of the year (4,870) (5,496)
Net borrowings at end of the year (4,144) (4,870)
DIAGEO CONSOLIDATED STATEMENT OF
TOTAL RECOGNISED GAINS AND LOSSES
Year ended
Year ended 30 June 2003
30 June 2004 (restated)
Before Before
tax Tax Net tax Tax Net
£ million £ million £ million £ million £ million £ million
Profit/(loss) for the year - group 1,493 (356) 1,137 157 (353) (196)
- associates 386 (131) 255 384 (138) 246
_____ ____ _____ ____ ____ ______
1,879 (487) 1,392 541 (491) 50
Exchange adjustments - group 77 6 83 (108) (7) (115)
- associates (204) - (204) (57) - (57)
Actuarial gains / (losses) on post
employment plans - group 476 188 664 (960) (82) (1,042)
- associates 110 (39) 71 (56) 31 (56)
_____ ____ _____ ____ ____ ______
Total recognised gains and losses for the 2,338 (332) 2,006 (671) (549) (1,220)
year
_____ ____ ____ ____ ______
Prior year adjustments - adoption of FRS 17 (1,865)
- adoption of UITF 38 16
Total recognised gains and losses since the _____
last annual report
157
_____
NOTES
1. New accounting policies
The group has adopted the reporting requirements of FRS 17 - Retirement benefits
in its primary financial statements from 1 July 2003. In prior years, the group
complied with the transitional disclosure requirements of the standard. The
financial information included in this statement also complies with the
following requirements issued by the UK's Accounting Standards Board: UITF
abstract 38 - Accounting for ESOP trusts and the amendment to FRS 5 - Reporting
the substance of transactions.
FRS 17 - Retirement benefits. This standard replaces the use of the actuarial
values for assets in a pension scheme in favour of a market-based approach. In
order to cope with the volatility inherent in this measurement basis, the
standard requires that the profit and loss account shows the relatively stable
ongoing service cost, finance charge and expected return on assets. Differences
between expected and actual returns, and changes in actuarial assumptions, are
reflected in the statement of total recognised gains and losses.
The adoption of FRS 17 has decreased the reported operating profit for the year
ended 30 June 2003 by £88 million. This charge has been offset by a decrease in
exceptional charges of £14 million and an increase in other finance income of
£36 million, giving a net decrease in the profit for the year of £38 million. In
addition, as at 30 June 2003, the adoption of the standard has reduced
investment in associates by £119 million, debtors by £659 million, provisions by
£221 million and minority interests by £4 million, increased stocks by £57
million and created a net post employment liability of £1,369 million. In
aggregate the adoption of FRS 17 has reduced shareholders' funds at 30 June 2003
by £1,865 million.
For the year ended 30 June 2003, the charge to operating profit for employer's
pension costs and other post employment costs, calculated in accordance with
SSAP 24 - Pensions costs, was £22 million. It is not practicable to calculate
the equivalent charge under SSAP 24 for the year ended 30 June 2004 in view of
the numerous pension plans around the world, the complexity of the calculations
and the number of assumptions required to be made.
UITF 38 - Accounting for ESOP trusts. This abstract changes the presentation of
an entity's own shares held in an employee share trust from requiring them to be
recognised as assets to requiring them to be deducted in arriving at
shareholders' funds. It also has consequential changes to UITF 17 requiring the
minimum expense to the profit and loss account to be the difference between the
fair value of the shares at the date of award and the amount that an employee
may be required to pay for the shares (i.e. the 'intrinsic value' of the award).
The impact of the adoption of UITF 38 in the year ended 30 June 2003 has been to
increase operating profit by £14 million and increase the tax charge by £4
million. In addition, exceptional charges were reduced by £2 million, giving a
net increase in the profit for the year of £12 million. The reclassification of
shares acquired by the share trust (own shares) from fixed asset investments
(£259 million) and debtors (£29 million) to equity has reduced shareholders'
equity by £288 million at 30 June 2003. In addition, the net cash outflow
arising from the purchase of shares by the share trusts has been reclassified
from 'capital expenditure and financial investment' to 'financing'. This
reclassification increases free cash flow for the year ended 30 June 2003 by £65
million. The charge to operating profit for the year ended 30 June 2004 under
the previous guidance would have been approximately £25 million.
FRS 5 - Reporting the substance of transactions. The amendment to the standard
added a new application note (G) on revenue recognition. This requires that
revenue should be stated at fair value of the right to consideration. Diageo
incurs certain promotional expenditure, where permitted under local law (for
example, fees are paid to retailers for prominence of display, listing or
agreement not to delist Diageo's products) that is not wholly independent of the
invoiced product price. Such expenditure is now deducted from turnover. The
change, which has no impact on operating profit, reduced turnover and operating
costs by £159 million in the year ended 30 June 2003 and by £181 million in the
year ended 30 June 2004.
All appropriate primary statements and notes supporting the financial
information have been restated.
2. Segmental analysis
2004 2003
Operating profit Operating profit
Turnover
Turnover
£ million £ million £ million £ million
Class of business:
Premium drinks 8,891 1,911 8,802 1,902
Discontinued operations - - 479 53
_____ _____ _____ _____
8,891 1,911 9,281 1,955
_____ _____ _____ _____
Geographical analysis by destination:
Great Britain 1,411 207 1,423 204
Rest of Europe 2,511 433 2,515 442
North America 2,701 713 3,122 762
Asia Pacific 996 229 999 235
Latin America 460 143 474 138
Rest of World 812 186 748 174
_____ _____ _____ _____
8,891 1,911 9,281 1,955
_____ _____ _____ _____
Operating profit is after deducting goodwill amortisation of £2 million (2003 -
£4 million, of which £2 million was in respect of discontinued operations). It
is before exceptional operating items of £40 million (2003 - £168 million). The
geographical analysis is based on the location of the third party customers. The
discontinued operations comprise quick service restaurants (Burger King).
2003
2004
£ million £ million
Net assets by class of business:
Premium drinks 7,772 8,089
Investment in General Mills 1,587 1,624
Investments in other associates 1,263 1,291
Post employment liabilities (net of deferred tax) (750) (1,369)
Net borrowings (4,144) (4,870)
Tax, dividends and other corporate items (1,545) (1,439)
_____ _____
4,183 3,326
_____ _____
Net assets by geographical area*:
Europe 3,707 3,804
North America 2,881 3,162
Asia Pacific 740 796
Latin America 156 95
Rest of World 288 232
_____ _____
7,772 8,089
_____ _____
* excluding investments in General Mills and associates, post employment
liabilities, net borrowings, tax, dividends and other corporate items
Weighted average exchange rates used in the translation of profit and loss
accounts were US dollar - £1 = $1.74 (2003 - £1 = $1.59) and euro - £1 = €1.45
(2003 - £1 = €1.52). Exchange rates used to translate assets and liabilities at
the balance sheet date were US dollar - £1 = $1.82 (2003 - £1 = $1.65) and euro
- £1 = €1.49 (2003 - £1 = €1. 44). The group uses foreign exchange transaction
hedges to mitigate the effect of exchange rate movements.
3. Exceptional items
2004 2003
£ million £ million £ million £ million
Operating costs
Seagram integration (40) (177)
Guinness UDV integration - (48)
Bass distribution rights - 57
__ _____
(40) (168)
Associates (13) (21)
Disposal of fixed assets (35) (43)
Sale of businesses
Continuing operations
Premium drinks brands (13) 16
Discontinued operations
Burger King (26) (1,441)
The Pillsbury Company 29 171
__ _____
(10) (1,254)
__ ______
(98) (1,486)
__ ______
4. Taxation
The £487 million total taxation charge for the year ended 30 June 2004 comprises
a UK tax charge of £53 million, a foreign tax charge of £303 million and tax on
associates of £131 million.
5. Note of historical cost profit and losses
There is no material difference between the reported profit shown in the
consolidated profit and loss account and the profit for the relevant years
restated on an historical cost basis.
6. Movements in consolidated shareholders' funds
2004 2003
£ million £ million
Profit for the year 1,392 50
Dividends (833) (786)
_____ _____
559 (736)
Recognised gains and losses 614 (1,270)
New share capital issued 4 4
Share trust arrangements 7 (56)
Purchase of own shares for cancellation (306) (852)
Goodwill on disposals of businesses 13 682
_____ _____
Net movement in shareholders' funds 891 (2,228)
Shareholders' funds at beginning of the year 2,801 5,029
_____ _____
Shareholders' funds at end of the year 3,692 2,801
_____ _____
7. Net borrowings
30 June 30 June
2004 2003
£ million £ million
Debt due within one year and overdrafts (2,001) (3,563)
Debt due after one year (3,316) (2,981)
Net obligations under finance leases - (1)
_____ _____
(5,317) (6,545)
Less: Cash at bank and liquid resources 1,167 1,191
Interest rate and foreign currency swaps 6 484
_____ _____
Net borrowings (4,144) (4,870)
_____ _____
8. Stocks
30 June 30 June
2004 2003
£ million £ million
Raw materials and consumables 189 200
Work in progress 11 14
Maturing stocks 1,499 1,466
Finished goods and goods for resale 477 570
_____ _____
2,176 2,250
_____ _____
9. Net cash inflow from operating activities
2004 2003
£ million £ million
Operating profit 1,871 1,787
Exceptional operating costs 40 168
Restructuring and integration payments (97) (185)
Depreciation and amortisation charge 224 249
Increase in working capital (13) (227)
Other items 96 178
_____ _____
Net cash inflow from operating activities 2,121 1,970
_____ _____
10. Statutory accounts
The financial statements of Diageo plc for the year ended 30 June 2004 and this
preliminary statement were approved by a duly appointed and authorised committee
of the board of directors on 1 September 2004. This statement does not comprise
the statutory accounts of the group but is derived from those accounts.
The statutory accounts of Diageo plc for the year ended 30 June 2003 have been
filed with the registrar of companies. KPMG Audit plc has reported on those
accounts and on the statutory accounts for the year ended 30 June 2004. Both the
audit reports were unqualified and did not contain any statement under section
237 of the Companies Act 1985.
Organic movement calculations
The organic movement calculations for turnover, net sales (after deducting
excise duties) and operating profit before exceptional items for the year ended
30 June 2004 were as follows:
2003 Reported Disposals and
transfers Organic 2004 Reported Organic
(restated)* movement £ million movement %
Exchange £ million £ million
£ million £ million
Turnover
Major markets
North America 2,759 (242) (71) 213 2,659 9
Great Britain 1,380 - (8) 39 1,411 3
Ireland 953 37 (1) (28) 961 (3)
Spain 418 20 (2) 18 454 4
_____ ____ ___ ___ _____
5,510 (185) (82) 242 5,485 5
Key markets 2,080 (49) 125 119 2,275 6
Venture markets 1,212 (37) (148) 104 1,131 10
_____ ____ ___ ___ _____
Total premium drinks 8,802 (271) (105) 465 8,891 6
_____ ____ ___ ___ _____
Net sales (after deducting excise
duties)
Major markets
North America 2,299 (203) (65) 209 2,240 10
Great Britain 790 - (5) (5) 780 (1)
Ireland 638 25 - (22) 641 (3)
Spain 316 15 (2) 13 342 4
_____ ____ ___ ___ _____
4,043 (163) (72) 195 4,003 5
Key markets 1,637 (49) 90 111 1,789 7
Venture markets 956 (29) (112) 75 890 9
_____ ____ ___ ___ _____
Total premium drinks 6,636 (241) (94) 381 6,682 6
____ ___ ___
Excise duties 2,166 2,209
_____ _____
Turnover 8,802 8,891
_____ _____
Operating profit before
exceptional items
Major markets
North America 708 (86) (13) 85 694 14
Great Britain 203 - 6 (2) 207 (1)
Ireland 131 9 - (14) 126 (10)
Spain 96 7 - 10 113 10
_____ ____ ___ ___ _____
1,138 (70) (7) 79 1,140 7
Key markets 502 (30) 13 26 511 5
Venture markets 262 (5) (19) 22 260 9
_____ ____ ___ ___ _____
Total premium drinks 1,902 (105) (13) 127 1,911 7
_____ ____ ___ ___ _____
* see notes (1) and (2)
Notes
1. The reported turnover and net sales (after deducting excise duties) for the
year ended 30 June 2003 have been restated following the adoption of FRS 5 -
Reporting the substance of transactions on revenue recognition - application
note (G). The change reduced turnover and net sales (after deducting excise
duties) by £159 million in the year ended 30 June 2003 in respect of the
following markets - £36 million for North America, £49 million for Great
Britain, £nil for Ireland, £6 million for Spain, £49 million for key markets
and £19 million for venture markets.
2. The reported operating profit before exceptional items for the year ended 30
June 2003 has been restated following the adoption of FRS 17 - Retirement
benefits, and UITF 38 - Accounting for ESOP trusts. The operating profit
before exceptional items has been reduced by £74 million in respect of the
following markets - £21 million for North America, £16 million for Great
Britain, £10 million for Ireland, £3 million for Spain, £20 million for key
markets and £4 million for venture markets.
3. The exchange adjustments for turnover, net sales (after deducting excise
duties) and operating profit before exceptional items are principally in
respect of the US dollar and the euro.
4. Disposals include the transfer of Portugal to venture markets from key
markets, and Germany to key markets from venture markets, effective 1 July
2003. This adjustment represents the differential between the incremental
amounts contributed by Germany compared to the amounts contributed by
Portugal in the year ended 30 June 2003 - £139 million for turnover, £104
million for net sales (after deducting excise duties) and £18 million for
operating profit before exceptional items. In addition, disposals for
turnover, net sales (after deducting excise duties) and operating profit
before exceptional items were principally in respect of the termination of
distribution rights for Bass Ale in North America and Brown Forman agency
brands in Great Britain, the disposals of Gilbey's Green and White Whisky in
India, and the partial disposal of Don Julio in Mexico.
5. There have been no acquisitions of subsidiaries in the last twenty-four
months.
6. In the calculation of operating profit before exceptional items the overheads
included in disposals were only those directly attributable to the
businesses disposed, and do not result from subjective judgements of
management.
(7) The organic movement percentage is the amount in the column headed '
organic movement' in the table above expressed as a percentage of the
aggregate of the first three columns. The basis of the calculation of
the organic movement is explained below.
Calculation of organic movement
Where a business, brand, brand distribution right or agency agreement was
disposed of, or terminated, in the current period, the group, in organic
movement calculations, adjusts the results for the comparable prior period to
exclude the amount the group earned in that period that it could not have earned
in the current period (i.e. the period between the date in the prior period,
equivalent to the date of the disposal in the current period, and the end of the
prior period). As a result, the organic movement numbers reflect only comparable
trading performance. Similarly, if a business was disposed of part way through
the equivalent prior period then its contribution would be completely excluded
from that prior period's performance in the organic movement calculation, since
the group recognised no contribution from that business in the current period.
A further adjustment in organic movement is made to exclude the effect of
exchange rate movements by recalculating the prior period's results as if they
had been generated at the current period's exchange rates.
Organic movement percentages are calculated as the organic movement amount in £
million, expressed as the percentage of the prior period results at current year
exchange rates and after adjusting for disposals. The basis of calculation means
that the results used to measure organic movement for a given period will be
adjusted when used to measure organic movement in the subsequent period.
EXPLANATORY NOTES
Definitions
Unless otherwise stated, percentage movements given throughout this announcement
for volume, turnover, net sales (after deducting excise duties), marketing
investment and operating profit are organic movements (at level exchange rates
and after adjusting for acquisitions and disposals) for continuing operations.
They are before exceptional items. Comparisons are with the equivalent period in
the last financial year. For an explanation of organic movements and free cash
flow please refer to Diageo's annual report for the year ended 30 June 2003 and
'Reconciliation to GAAP measures' in this announcement.
Volume has been measured on an equivalent units basis to nine litre cases of
spirits. An equivalent unit represents one nine litre case of spirits, which is
approximately 272 servings. A serving comprises 33ml of spirits; 165ml of wine;
or 330ml of ready to drink or beer. Therefore, to convert volume of products,
other than spirits, to equivalent units, the following guide has been used: beer
in hectolitres divide by 0.9, wine in nine litre cases divide by 5 and ready to
drink in nine litre cases divide by 10.
Net sales are turnover less excise duty.
References to ready to drink include flavored malt beverages in the United
States. References to Smirnoff ready to drink include Smirnoff Ice, Smirnoff
Black Ice, Smirnoff Twisted V, Smirnoff Mule, Smirnoff Spin and Smirnoff Caesar.
References to Smirnoff Black Ice include Smirnoff Ice Triple Black in the United
States.
The share data contained in this announcement is taken from independent industry
sources in the markets in which Diageo operates. Unless otherwise stated, share
is volume share.
This announcement contains forward-looking statements that involve risk and
uncertainty. There are a number of factors that could cause actual results and
developments to differ materially from those expressed or implied by these
forward-looking statements, including factors beyond Diageo's control. Please
refer to page 39 - 'Cautionary statement concerning forward-looking statements'
for more details.
This announcement includes names of Diageo's products which constitute
trademarks or trade names which Diageo owns or which others own and license to
Diageo for its use.
Reconciliation to GAAP measures
i. Organic movement
Organic movement in volume, turnover, net sales (after deducting excise
duties) and operating profit before exceptional items are measures not
specifically used in the consolidated financial statements themselves
(non-GAAP measures). The performance of the premium drinks segment is
discussed using these measures.
Since overall performance is the result of a number of factors, breaking
these down into broad categories and discussing each of these categories
assists management and the reader in understanding the overall picture. Once
factors such as the effect of currency movements, excise duties and
acquisitions and disposals have been eliminated, the above measures enable
the reader to focus on the performance of the premium drinks brand portfolio
which is common to both periods. Organic movement measures also most closely
reflect the way in which the business is managed, for the same reasons of
achieving comparability between periods. Diageo's strategic planning and
budgeting process is based on organic movement in volume, net sales (after
deducting excise duties) and operating profit before exceptional items, and
these measures closely reflect the way in which operating targets are
defined and performance is monitored by the group's management.
These measures are chosen for planning, budgeting and reporting purposes
since, as explained further below, they represent those measures which local
managers are most directly able to influence and they enable consideration
of the underlying business performance without the distortion caused by
fluctuating exchange rates, excise duties, acquisitions and disposals. In
addition, management bonus targets are set based on the performance of the
business as measured by organic operating profit growth before exceptional
items.
The group's management believe these measures provide valuable additional
information for users of the financial statements in understanding the
group's performance since they provide information on those elements of
performance which local managers are most directly able to influence, and
focus on that element of the core brand portfolio which is common to both
periods. However, whilst these measures are important in the management of
the business, they should not be viewed as replacements for, but rather as
complementary to, the comparable GAAP measures such as turnover and reported
(rather than organic) movements in individual profit and loss account
captions. These GAAP measures reflect all of the factors which impact the
business and the discussion in relation to premium drinks should be read in
the context of the discussion of the overall group performance.
In the discussion of the performance of the premium drinks segment, net
sales (after deducting excise duties) is presented in addition to turnover,
since turnover reflects significant components of excise duties which are
set by external regulators and over which Diageo has no control. Diageo
incurs excise duties throughout the world. In some countries, excise duties
are based on sales and are separately identified on the face of the invoice
to the external customer. In others, it is effectively a production tax,
which is incurred when the spirit is removed from bonded warehouses. In
these countries it is part of the cost of goods sold and is not separately
identified on the sales invoice. Changes in the level of excise duties can
significantly affect the level of reported turnover and cost of sales,
without directly reflecting changes in volume, mix or profitability that are
the variables that impact the element of turnover retained by the group.
Also in the discussion of the performance of the premium drinks segment,
certain information is presented using sterling amounts on a constant
currency basis. This strips out the effect of foreign exchange rate
movements and enables an understanding of the underlying performance of the
market that is most closely influenced by the actions of the group's
management. The risk from foreign exchange is managed centrally and is not a
factor over which local managers have any control.
Adjusting for these items enables group management to monitor performance
over factors which local managers are not directly able to influence in
relation to the core ongoing brand portfolio. The underlying performance on
a constant currency basis and excluding the impact of acquisitions and
disposals is referred to as 'organic' performance, and further information
on the calculation of organic measures as used in the discussion of the
premium drinks segment is included on page 34.
ii. Free cash flow
Free cash flow is a non-GAAP measure that comprises the net cash flow
arising from operating activities, dividends received from associates,
returns on investments and servicing of finance, taxation, and capital
expenditure and financial investment. Free cash flow as used by the group
covers all the items that are required by FRS 1 to be on the face of the
cash flow statement down to, and including, capital expenditure and
financial investment. It is therefore a natural sub-total but may not be
comparable to similarly titled measures used by other companies. The group's
management believe the measure assists users of the financial statements in
understanding the group's cash generating performance as it comprises items
which arise from the running of the ongoing business.
Where appropriate, separate discussion is given for the impacts of
acquisitions and disposals of businesses, equity dividends and purchase of
own shares - each of which arises from decisions which are independent from
the running of the ongoing underlying business. The management regards
capital expenditure as ultimately non-discretionary since ongoing investment
in plant and machinery is required to support the day-to-day operations,
whereas acquisitions and disposals of businesses are discretionary. However,
free cash flow does not necessarily reflect all amounts which the group
either has a constructive or legal obligation to incur. The free cash flow
measure is also used by management for their own planning, budgeting,
reporting and incentive purposes since it provides information on those
elements of performance which local managers are most directly able to
influence.
iii. Return on average total invested capital
Return on average total invested capital is a non-GAAP measure that is used by
management to assess the return obtained from the group's asset base. This
measure is not specifically used in the consolidated financial statements, but
is calculated to aid comparison of the performance of the business between
periods.
Profits used in assessing the return on total invested capital reflect the
operating performance of the business after the effective tax rate for the
period, stated before exceptional items and interest. Average total invested
capital is calculated using the average derived from the consolidated balance
sheets at the beginning, middle and the end of the year. Capital employed
comprises net assets for the period, excluding both post employment liabilities
(net of deferred tax) and net borrowings. Average capital employed is aggregated
with restructuring and integration costs net of tax, which have been charged to
exceptional items, and goodwill written off in reserves (up to 1 July 1998). For
the year ended 30 June 2003, the total invested capital has also been adjusted
for the assets, including goodwill, of Burger King, as profits were generated
for five and a half months of this period. Calculations for the return on
average total invested capital for the year ended 30 June 2004 were as follows:
2004 2003
£ million £ million
Operating profit before exceptional items 1,911 1,955
Associates after interest 394 406
Effective tax rate 25% / 25.6% (576) (604)
1,729 1,757
Average net assets 4,841 5,417
Average net borrowings 4,573 5,206
Average integration costs (net of tax) 902 809
Average goodwill 1,600 1,984
Average total invested capital 11,916 13,416
Return on average total invested capital 14.5% 13.1%
Cautionary statement concerning forward-looking statements
This document contains statements with respect to the financial condition,
results of operations and business of Diageo and certain of the plans and
objectives of Diageo with respect to these items. These forward-looking
statements are made pursuant to the 'Safe Harbor' provisions of the United
States Private Securities Litigation Reform Act of 1995. In particular, all
statements that express forecasts, expectations and projections with respect to
future matters, including trends in results of operations, margins, growth
rates, overall market trends, the impact of interest or exchange rates, the
availability of financing to Diageo and parties or consortia who have purchased
Diageo's assets, actions of parties or consortia who have purchased Diageo's
assets, anticipated cost savings or synergy and the completion of Diageo's
strategic transactions, are forward-looking statements. By their nature,
forward-looking statements involve risk and uncertainty because they relate to
events and depend on circumstances that will occur in the future. There are a
number of factors that could cause actual results and developments to differ
materially from those expressed or implied by these forward-looking statements,
including factors that are outside Diageo's control.
These factors include, but are not limited to:
• Increased competitive product and pricing pressures and unanticipated
actions by competitors that could impact Diageo's market share, increase
expenses and hinder growth potential;
• The effects of future business combinations, partnerships, acquisitions or
disposals, existing or future, and the ability to realise expected synergy
and/or costs savings;
• Diageo's ability to complete future acquisitions and disposals;
• Legal and regulatory developments, including changes in regulations
regarding consumption of, or advertising for, beverage alcohol, changes in
accounting standards, taxation requirements, such as the impact of excise
tax increases with respect to the premium drinks business, and environmental
laws;
• Developments in the alcohol advertising class actions and any similar
proceedings;
• Changes in the food industry in the United States, including increased
competition and changes in levels of consumer preferences;
• Changes in consumer preferences and tastes, demographic trends or
perception about health related issues;
• Changes in the cost of raw materials and labour costs;
• Changes in economic conditions in countries in which Diageo operates,
including changes in levels of consumer spending;
• Levels of marketing, promotional and innovation expenditure by Diageo and
its competitors;
• Renewal of distribution rights on favourable terms when they expire;
• Termination of existing distribution rights on agency brands;
• Technological developments that may affect the distribution of products or
impede Diageo's ability to protect its intellectual property rights; and
• Changes in financial and equity markets, including significant interest
rate and foreign currency rate fluctuations, which may affect Diageo's
access to or increase the cost of financing or which may affect Diageo's
financial results.
All oral and written forward-looking statements made on or after the date of
this announcement and attributable to Diageo are expressly qualified in their
entirety by the above factors and the 'risk factors' contained in the annual
report on Form 20-F for the year ended 30 June 2003 filed with the U.S.
Securities and Exchange Commission. Any forward-looking statements made by or on
behalf of Diageo speak only as of the date they are made. Diageo does not
undertake to update forward-looking statements to reflect any changes in
Diageo's expectations with regard thereto or any changes in events, conditions
or circumstances on which any such statement in based. The reader should,
however, consult any additional disclosures that Diageo may make in documents it
files with the U.S. Securities and Exchange Commission.
The information in this announcement does not constitute an offer to sell or an
invitation to buy shares in Diageo plc or any other invitation or inducement to
engage in investment activities.
Past performance cannot be relied upon as a guide to future performance.
This information is provided by RNS
The company news service from the London Stock Exchange ANNFELNLEFE