Diageo PLC
28 September 2000
GUINNESS UDV SELLS BRAZILIAN SPIRITS BRANDS TO CAMPARI
Guinness UDV, the beverage alcohol business of Diageo plc, today announced
that it has reached an agreement to sell UDV Industrial E Comercio Limitada
(UDV IC) to Campari. UDVIC is a Brazilian business that produces and markets
local brands Dreher, Old Eight and Drurys. The purchase price, which is not
material to Diageo, is not disclosed.
'The decision to sell these brands reflects Diageo's strategy of building our
global priority brands like Johnnie Walker, J&B and Smirnoff which are
driving growth for the business', said Jack Keenan, deputy chief executive of
Guinness UDV.
Investor enquiries to: Catherine James 020 7 927 5272
investor.rel@diageo.com
Media enquiries to: Clare Dimond 020 7 927 5715
clare.dimond@udv.com
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