Director/PDMR Shareholding

Dignity PLC
12 April 2007




                                  Dignity plc
                                ('the Company')


12 April 2007


Directors' interests in ordinary shares of the Company


Dignity plc announces that yesterday the Trustees of its Long Term Incentive
Plan ('LTIP') made a release of ordinary shares of 9 pence each to Directors in
accordance with the LTIP as disclosed in the prospectus issued when the company
listed on 8th April 2004. The shares released were those awarded on 8th April
2004 and meet the performance criteria as disclosed.


The directors have today sold all the shares so released in the market therefore
their resultant holdings of ordinary shares remain unchanged. The table below
sets out the details:

Director       Shares Released    Shares Sold     Remaining Options under the LTIP

Peter Hindley      135,870         135,870                  245,560

Mike McCollum       97,826          97,826                  178,783

Andrew Davies       70,652          70,652                  135,129


Enquiries:


Richard Portman, Company Secretary, 0121-321-5602


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