Director/PDMR Shareholding

Dignity PLC
16 April 2008




                                  Dignity plc

                                ('the Company')


                                                                 16 April 2008

               Directors' interests in ordinary shares of the Company


Dignity plc announces that yesterday the Trustees of its Long Term Incentive
Plan ('LTIP') made a release of ordinary shares of 9 pence each to the Directors
below in accordance with the LTIP as disclosed in the prospectus issued when the
company listed on 8th April 2004. The shares released were those awarded on 14th
April 2005 and meet the performance criteria as disclosed.

The Directors elected to sell all the shares so released, in the market at a
price of 735p per share, therefore their resultant holdings of ordinary shares
remain unchanged. The table below sets out the details:

Director        Shares Released Shares Sold      Remaining
                                             Options under
                                                  the LTIP

Mike McCollum            68,198      68,198        157,894
Andrew Davies            51,470      51,470        118,066




Enquiries:

Richard Portman, Corporate Services Director and Company Secretary, 0121-321-5602






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