Director/PDMR Shareholding

Dignity PLC
04 June 2007


Directors Shareholding

Dignity plc announces that on Friday 1st June 2007 the following directors
exercised options over a total of 6,326  ordinary shares of 9 pence each granted
to them in accordance with the Dignity plc Sharesave Plan.

Their resultant holdings following this exercise are set out in the table below:

Director         Options      Exercise price    Resultant   Percentage of issued 
                 exercised                      holding     share capital

Mike McCollum    3,163        230p per share    363,288     0.58%
Richard Portman  3,163        230p per share    106,983     0.17%


Enquiries:

Richard Portman, Company Secretary, 0121 321 5602



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