Director/PDMR Shareholding

Dignity PLC
24 March 2006



NOTIFICATION OF TRANSACTIONS OF DIRECTORS, 
PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS


This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

(1)     An issuer making a notification in respect of a transaction 
        relating to the shares or debentures of the issuer should complete
        boxes 1 to 16, 23 and 24.
(2)     An issuer making a notification in respect of a derivative relating 
        to the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 
        16, 23 and 24. 
(3)     An issuer making a notification in respect of options granted to a 
        director/person discharging managerial responsibilities should 
        complete boxes 1 to 3 and 17 to 24. 
(4)     An issuer making a notification in respect of a financial 
        instrument relating to the shares of the issuer (other than a 
        debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 
        23 and 24. 


Please complete all relevant boxes in block capital letters.


1.  Name of the issuer     
  
    DIGNITY PLC           


2.  State whether the notification relates to (i) a transaction 
    notified in accordance with DR 3.1.4R(1)(a); or

    (ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 
    (as extended by section 328) of the Companies Act 1985; or 

    (iii) both (i) and (ii)

   (i) AND (ii) ABOVE DIRECTOR AND PDMR

               
3.  Name of person discharging managerial responsibilities/director  

    MIKE MCCOLLUM.

        
4.  State whether notification relates to a person connected with a person
    discharging managerial responsibilities/director named in 3 and identify the 
    connected person
 
      N/A

        
5.  Indicate whether the notification is in respect of a holding of the person 
    referred to in 3 or 4 above or in respect of a non-beneficial interest      

     N/A


6.  Description of shares (including class), debentures or derivatives or 
    financial instruments relating to shares

     ORDINARY SHARES OF 7P EACH

               
7.  Name of registered shareholders(s) and, if more than one, the number of
    shares held by each of them   

     N/A


8.  State the nature of the transaction
               
      GRANT OF OPTIONS


9.  Number of shares, debentures or financial instruments relating to shares 
    acquired 

     N/A


10. Percentage of issued class acquired (treasury shares of that class should 
    not be taken into account when calculating percentage)

     N/A

               
11. Number of shares, debentures or financial instruments relating to shares
    disposed     

     N/A


12. Percentage of issued class disposed (treasury shares of that class should
    not be taken into account when calculating percentage) 

     N/A

               
13. Price per share or value of transaction    

     N/A


14. Date and place of transaction

     N/A
               

15. Total holding following notification and total percentage holding following 
    notification (any treasury shares should not be taken into account when 
    calculating percentage)   

     463,018  10.58%
    ORDINARY SHARES OF 7P EACH


16. Date issuer informed of transaction

     N/A
               

If a person discharging managerial responsibilities has been granted options by 
the issuer complete the following boxes




17. Date of grant   

     24TH MARCH 2006


18. Period during which or date on which it can be exercised

     3 YEAR FROM DATE OF GRANTING

               
19. Total amount paid (if any) for grant of the option  

     NIL


20. Description of shares or debentures involved (class and number)

     62,974 ORDINARY SHARES OF 7P

               
21. Exercise price (if fixed at time of grant) or indication that price is 
    to be fixed at the time of exercise     

     £1 IN TOTAL


22. Total number of shares or debentures over which options held following 
    notification
               
     228,998
    ORDINARY SHARES OF 7P EACH


23. Any additional information  

    GRANTED UNDER EXITING LONG TERM. INCENTIVE PLAN


24. Name of contact and telephone number for queries

     RICHARD PORTMAN 
     COMPANY SECRETARY
     0121 321 5002

               

Name and signature of duly authorised officer of issuer responsible for 
making notification



Date of notification 

 24/3/2006


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