Notice of Major Interest

Dignity PLC
09 July 2007



TR-1: Notification of major interests in shares

+--------------------------------------------+--------------------------------+
|1. Identity of the issuer or the underlying |          Dignity plc           |
|issuer of existing shares to which voting   |                                |
|rights are attached:                        |                                |
+--------------------------------------------+----------------------+---------+
|2. Reason for the notification (please tick the appropriate box or |         |
|boxes)                                                             |         |
+-------------------------------------------------------------------+---------+
|An acquisition or disposal of voting rights                        |   X     |
+-------------------------------------------------------------------+---------+
|An acquisition or disposal of financial instruments which may      |         |
|result in the acquisition of shares already issued to which voting |         |
|rights are attached                                                |         |
+-------------------------------------------------------------------+---------+
|An event changing the breakdown of voting rights                   |   X     |
+-------------------------------------------------------------------+---------+
|Other (please specify):__________________________________________  |         |
+--------------------------------------------+----------------------+---------+
|3. Full name of person(s) subject to the    |                                |
|notification obligation:                    |                                |
|                                            |      Baillie Gifford & Co      |
|                                            |                                |
+--------------------------------------------+--------------------------------+
|4. Full name of shareholder(s) (if different|                                |
|from 3.):                                   |                                |
+--------------------------------------------+--------------------------------+
|5. Date of the transaction (and date on     |           06-Jul-07            |
|which the threshold is crossed or reached if|                                |
|different):                                 |                                |
+--------------------------------------------+--------------------------------+
|6. Date on which issuer notified:           |           09-Jul-07            |
+--------------------------------------------+--------------------------------+
|7. Threshold(s) that is/are crossed or      |               5%               |
|reached:                                    |                                |
+--------------------------------------------+------------------------------+-+
|8. Notified details:                        |                              | |
+--------------------------------------------+----------------------+-------+-+
+--------------------------------------------+----------------------+-------+-+




+---------------------------------------------------------------------------------+
|A: Voting rights attached to shares                                              |
+------------+---------------+----------------------------------------------------+
|Class/type  |Situation      |Resulting situation after the triggering transaction|
|of shares   |previous to the|                                                    |
|            |Triggering     |                                                    |
|if possible |transaction    |                                                    |
|using the   +-------+-------+--------+---------------------+---------------------+
|ISIN CODE   |Number |Number |Number  |Number of voting     |% of voting rights   |
|            |of     |of     |of      |rights               |                     |
|            |Shares |Voting |shares  |                     |                     |
|            |       |Rights +--------+----------+----------+----------+----------+
|            |       |       |Direct  |Direct    |Indirect  |Direct    |Indirect  |
+------------+-------+-------+--------+----------+----------+----------+----------+
|  Ordinary  |3144758|5.02   |        |          |3136178   |          |4.97      |
|   Share    |       |       |        |          |          |          |          |
|            |       |       |        |          |          |          |          |
|GB00B14W3659|       |       |        |          |          |          |          |
+------------+-------+-------+--------+----------+----------+----------+----------+

+------------------------------------------------------------------------------+
|B: Financial Instruments                                                      |
+------------------------------------------------------------------------------+
|Resulting situation after the triggering transaction                          |
+---------------+-----------+------------------+-------------------+-----------+
|Type of        |Expiration |Exercise/         |Number of voting   |% of voting|
|financial      |date       |Conversion Period/|rights that may be |rights     |
|instrument     |           |Date              |acquired if the    |           |
|               |           |                  |instrument is      |           |
|               |           |                  |exercised/         |           |
|               |           |                  |converted.         |           |
+---------------+-----------+------------------+-------------------+-----------+
|      N/A      |           |                  |                   |           |
+---------------+-----------+------------------+-------------------+-----------+

+-----------------------------------------------------------------------------+
|Total (A+B)                                                                  |
+-------------------------------------+---------------------------------------+
|Number of voting rights              |% of voting rights                     |
+-------------------------------------+---------------------------------------+
|3136178                              |4.97                                   |
+-------------------------------------+---------------------------------------+




+-----------------------------------------------------------------------------+
|9. Chain of controlled undertakings through which the voting rights and/or   |
|the financial instruments are effectively held, if applicable:               |
+-----------------------------------------------------------------------------+
|                                                                             |
|                                                                             |
|In the narrative below, the figures in ( ) indicate the amount of voting     |
|rights and the percentage held by each controlled undertaking where relevant.|
|                                                                             |
|Baillie Gifford & Co, a discretionary investment manager, is the parent      |
|undertaking of an investment management group.                               |
|                                                                             |
|Its wholly-owned direct subsidiary undertaking Baillie Gifford Overseas      |
|Limited (555392; 0.9%) is also a discretionary investment manager.           |
|                                                                             |
|Its wholly-owned direct subsidiary undertaking Baillie Gifford Life Limited  |
|(113353; 0.2%) is a life assurance company which procures discretionary      |
|investment management services from Baillie Gifford & Co in respect of its   |
|own account shareholdings.                                                   |
|                                                                             |
|Its wholly-owned indirect (via Baillie Gifford Life Limited) subsidiary      |
|undertaking Baillie Gifford & Co Limited (1862588; 3.0%) is an OEIC          |
|Authorised Corporate Director and Unit Trust Manager which has delegated its |
|discretionary investment management role to Baillie Gifford & Co.            |
|                                                                             |
|                                                                             |
+-----------------------------------------------------------------------------+

+-----------------------------------------------------------------------------+
|Proxy Voting:                                                                |
+------------------------------------------------+----------------------------+
|10. Name of the proxy holder:                   |N/A                         |
+------------------------------------------------+----------------------------+
|11. Number of voting rights proxy holder will   |                            |
|cease to hold:                                  |                            |
+------------------------------------------------+----------------------------+
|12. Date on which proxy holder will cease to    |                            |
|hold voting rights:                             |                            |
+------------------------------------------------+----------------------------+

+--------------------------------+--------------------------------------------+
|13. Additional information:     |                                            |
+--------------------------------+--------------------------------------------+
|14. Contact name:               |Myra McIntyre                               |
|                                |                                            |
|                                |Scott Russell                               |
+--------------------------------+--------------------------------------------+
|15. Contact telephone number:   |0131 275 2154                               |
|                                |                                            |
|                                |0131 275 2106                               |
+--------------------------------+--------------------------------------------+





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