Notification of Interest

Dignity PLC
20 March 2007


TR-1(i): notification of major interests in shares

 
+--------------------------------------------+--------------------------------+
|1. Identity of the issuer or the underlying |          Dignity plc           |
|issuer of existing shares to which voting   |                                |
|rights are attached(ii):                    |                                |
+--------------------------------------------+----------------------+---------+
|2. Reason for the notification (please tick the appropriate box or |         |
|boxes)                                                             |         |
+-------------------------------------------------------------------+---------+
|An acquisition or disposal of voting rights                        |         |
+-------------------------------------------------------------------+---------+
|An acquisition or disposal of financial instruments which may      |         |
|result in the acquisition of shares already issued to which voting |         |
|rights are attached                                                |         |
+-------------------------------------------------------------------+---------+
|An event changing the breakdown of voting rights                   |         |
+-------------------------------------------------------------------+---------+
|Other (please specify): Implementation of Transparency Directive   |    x    |
+--------------------------------------------+----------------------+---------+
|3. Full name of person(s) subject to the    |AEGON UK Group of Companies     |
|notification obligation(iii):               |                                |
+--------------------------------------------+--------------------------------+
|4. Full name of shareholder(s) (if different|                                |
|from 3.)(iv):                               |                                |
+--------------------------------------------+--------------------------------+
|5. Date of the transaction (and date on     |                                |
|which the threshold is crossed or reached if|                                |
|different)(v):                              |                                |
+--------------------------------------------+--------------------------------+
|6. Date on which issuer notified:           |19th March 2007                 |
+--------------------------------------------+--------------------------------+
|7. Threshold(s) that is/are crossed or      |                                |
|reached:                                    |                                |
+--------------------------------------------+------------------------------+-+
|8. Notified details:                        |                              | |
+--------------------------------------------+----------------------+-------+-+
+--------------------------------------------+----------------------+-------+-+

 

 

 

 

 
+---------------------------------------------------------------------------------+
|A: Voting rights attached to shares                                              |
+------------+---------------+----------------------------------------------------+
|Class/type  |Situation      |Resulting situation after the triggering transaction|
|of shares   |previous to the|(vii)                                               |
|            |Triggering     |                                                    |
|            |transaction(vi)|                                                    |
+------------+---------------+----------------------------------------------------+
|if possible |               |                                                    |
|using the   +-------+-------+---------+---------------------+--------------------+
|ISIN CODE   |Number |Number |Number of|Number of voting     |% of voting rights  |
|            |of     |of     |shares   |rights ix            |                    |
|            |Shares |Voting +---------+----------+----------+---------+----------+
|            |       |Rights |Direct   |Direct x  |Indirect  |Direct   |Indirect  |
|            |       |viii   |         |          |xi        |         |          |
+------------+-------+-------+---------+----------+----------+---------+----------+
|GB00B14W3659|n/a    |n/a    |2,288,249|2,288,249 |128,208   |3.68%|     0.21%|
+------------+-------+-------+---------+----------+----------+---------+----------+

 
+------------------------------------------------------------------------------+
|B: Financial Instruments                                                      |
+------------------------------------------------------------------------------+
|Resulting situation after the triggering transaction xii                      |
+---------------+-----------+------------------+-------------------+-----------+
|Type of        |Expiration |Exercise/         |Number of voting   |% of voting|
|financial      |date xiii  |Conversion Period/|rights that may be |rights     |
|instrument     |           |Date xiv          |acquired if the    |           |
|               |           |                  |instrument is      |           |
|               |           |                  |exercised/         |           |
|               |           |                  |converted.         |           |
+---------------+-----------+------------------+-------------------+-----------+
|               |           |                  |                   |           |
+---------------+-----------+------------------+-------------------+-----------+

 
+-----------------------------------------------------------------------------+
|Total (A+B)                                                                  |
+-------------------------------------+---------------------------------------+
|Number of voting rights              |% of voting rights                     |
+-------------------------------------+---------------------------------------+
|2,416,457                            |3.88%                                  |
+-------------------------------------+---------------------------------------+

  
+-----------------------------------------------------------------------------+
|9. Chain of controlled undertakings through which the voting rights and/or   |
|the financial instruments are effectively held, if applicable xv:            |
+-----------------------------------------------------------------------------+
|AEGON UK Group of companies - parent undertaking of:                         |
+-----------------------------------------------------------------------------+
|AEGON Asset Management UK plc                                                |
+-----------------------------------------------------------------------------+
|AEGON Investment Management UK ltd.                                          |
+-----------------------------------------------------------------------------+
|AEGON ICVC                                                                   |
+-----------------------------------------------------------------------------+

 
+-----------------------------------------------------------------------------+
|Proxy Voting:                                                                |
+------------------------------------------------+----------------------------+
|10. Name of the proxy holder:                   |AEGON UK Group of Companies |
+------------------------------------------------+----------------------------+
|11. Number of voting rights proxy holder will   |N/A                         |
|cease to hold:                                  |                            |
+------------------------------------------------+----------------------------+
|12. Date on which proxy holder will cease to    |N/A                         |
|hold voting rights:                             |                            |
+------------------------------------------------+----------------------------+

 
+--------------------------------+--------------------------------------------+
|13. Additional information:     |AEGON UK Group of Companies consists of:    |
+--------------------------------+--------------------------------------------+
|                                |AEGON Asset Management UK plc               |
+--------------------------------+--------------------------------------------+
|                                |AEGON Investment Management UK ltd          |
+--------------------------------+--------------------------------------------+
|                                |AEGON ICVC                                  |
+--------------------------------+--------------------------------------------+
|14. Contact name:               |Miranda Beacham                             |
+--------------------------------+--------------------------------------------+
|15. Contact telephone number:   |0131 549 3460                               |
+--------------------------------+--------------------------------------------+

Annex Notification Of Major Interests In Shares xvi
+-------------------------------------------------------------------------------+
|A: Identity of the person or legal entity subject to the notification          |
|obligation                                                                     |
+------------------------------------------+------------------------------------+
|Full name (including legal form for legal |AEGON Asset Management UK plc       |
|entities)                                 |                                    |
+------------------------------------------+------------------------------------+
|Contact address (registered office for    |AEGON House,                        |
|legal entities)                           |                                    |
+------------------------------------------+------------------------------------+
|                                          |3 Lochside Avenue,                  |
+------------------------------------------+------------------------------------+
|                                          |Edinburgh Park,                     |
+------------------------------------------+------------------------------------+
|                                          |Edinburgh,                          |
+------------------------------------------+------------------------------------+
|                                          |EH12 9SA                            |
+------------------------------------------+------------------------------------+
|Phone number                              |0870 60 90 101                      |
+------------------------------------------+------------------------------------+
|Other useful information (at least legal  |Ian G Young, Company secretary,     |
|representative for legal persons)         |                                    |
+------------------------------------------+------------------------------------+
|                                          |0131 549 6398                       |
+------------------------------------------+------------------------------------+


+-------------------------------------------------------------------------------+
|B: Identity of the notifier, if applicable xvii                                |
+------------------------------------------+------------------------------------+
|Full name                                 |Miranda Beacham                     |
+------------------------------------------+------------------------------------+
|Contact address                           |AEGON House,                        |
+------------------------------------------+------------------------------------+
|                                          |3 Lochside Avenue,                  |
+------------------------------------------+------------------------------------+
|                                          |Edinburgh Park,                     |
+------------------------------------------+------------------------------------+
|                                          |Edinburgh,                          |
+------------------------------------------+------------------------------------+
|                                          |EH12 9SA                            |
+------------------------------------------+------------------------------------+
|Phone number                              |0131 549 3460                       |
+------------------------------------------+------------------------------------+
|Other useful information (e.g. functional |                                    |
|relationship with the person or legal     |                                    |
|entity subject to the notification        |                                    |
|obligation)                               |                                    |
+------------------------------------------+------------------------------------+


+------------------------------------------------------------------------------+
|C: Additional information                                                     |
+------------------------------------------------------------------------------+
|                                                                              |
+------------------------------------------------------------------------------+

 

Notes

--------------------------


  

(i) This form is to be sent to the issuer or underlying issuer and to be filed
with the competent authority.


(ii) Either the full name of the legal entity or another method for identifying
the issuer or underlying issuer, provided it is reliable and accurate.


(iii) This should be the full name of (a) the shareholder; (b) the person
acquiring, disposing of or exercising voting rights in the cases provided for in
DTR5.2.1 (b) to (h); (c) all the parties to the agreement referred to in
DTR5.2.1 (a), or (d) the direct or indirect holder of financial instruments
entitled to acquire shares already issued to which voting rights are attached,
as appropriate.

In relation to the transactions referred to in points DTR5.2.1 (b) to (h), the
following list is provided as indication of the persons who should be mentioned:

- in the circumstances foreseen in DTR5.2.1 (b), the person that acquires the
voting rights and is entitled to exercise them under the agreement and the
natural person or legal entity who is transferring temporarily for consideration
the voting rights;

- in the circumstances foreseen in DTR 5.2.1 (c), the person holding the
collateral, provided the person or entity controls the voting rights and
declares its intention of exercising them, and person lodging the collateral
under these conditions;

- in the circumstances foreseen in DTR5.2.1(d), the person who has a life
interest in shares if that person is entitled to exercise the voting rights
attached to the shares and the person who is disposing of the voting rights when
the life interest is created;

- in the circumstances foreseen in DTR5.2.1 (e), the parent undertaking and,
provided it has a notification duty at an individual level under DTR 5.1, under
DTR5.2.1 (a) to (d) or under a combination of any of those situations, the
controlled undertaking;

- in the circumstances foreseen in DTR5.2.1 (f), the deposit taker of the
shares, if he can exercise the voting rights attached to the shares deposited
with him at his discretion, and the depositor of the shares allowing the deposit
taker to exercise the voting rights at his discretion;

- in the circumstances foreseen in DTR5.2.1 (g), the person that controls the
voting rights;

- in the circumstances foreseen in DTR5.2.1 (h), the proxy holder, if he can
exercise the voting rights at his discretion, and the shareholder who has given
his proxy to the proxy holder allowing the latter to exercise the voting rights
at his discretion.


(iv) Applicable in the cases provided for in DTR 5.2.1 (b) to (h). This should
be the full name of the shareholder or holder of financial instruments who is
the counterparty to the natural person or legal entity referred to in DTR5.2.


(v) The date of the transaction should normally be, in the case of an on
exchange transaction, the date on which the matching of orders occurs; in the
case of an off exchange transaction, date of the entering into an agreement.

The date on which threshold is crossed should normally be the date on which the
acquisition, disposal or possibility to exercise voting rights takes effect (see
DTR 5.1.1R (3)). For passive crossings, the date when the corporate event took
effect.

These dates will usually be the same unless the transaction is subject to a
condition beyond the control of the parties.



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