Notification of Interest

Dignity PLC
22 March 2007



TR-1(i): NOTIFICATION OF MAJOR INTERESTS IN SHARES


1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached (ii):

Dignity plc

2. Reason for the notification (please place an X inside the appropriate 
bracket/s):

An acquisition or disposal of voting rights: ( x )

An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: ( )

An event changing the breakdown of voting rights: ( )

Other (please specify) : ( )
.................

3. Full name of person(s) subject to the notification obligation (iii):
Morgan Stanley Securities Limited
.................

4. Full name of shareholder(s) (if different from 3.) (iv):
.................

5. Date of the transaction (and date on which the threshold is crossed or
reached if different) (v):

21.03.07

6. Date on which issuer notified:

22.03.07

7. Threshold(s) that is/are crossed or reached:

4%

8. Notified details:
.................

A: Voting rights attached to shares

Class/type of shares if  Situation previous to the Triggering transaction (vi)
possible using the ISIN
CODE
                         Number of shares    Number of voting Rights (viii)

Ordinary Shares          2,529,530           2,529,530
GB00B14W3659

Resulting situation after the triggering transaction (vii)

Class/type of shares if       Number of shares   Number of voting rights (ix) % of voting rights
possible using the ISIN                                        
CODE
                              Direct             Direct (x)    Indirect (xi)     Direct    Indirect
                                              
                                                                                 3.92%

B: Financial Instruments
Resulting situation after the triggering transaction (xii)

Type of      Expiration Exercise/      Number of voting rights that may % of
financial    Date       Conversion     be acquired if the instrument is voting
instrument   (xiii)     Period/ Date   exercised/ converted.            rights
                        (xiv)

Total (A+B)
Number of voting rights             % of voting rights


2,441,294                            3.92%

9. Chain of controlled undertakings through which the voting rights and/or the
   financial instruments are effectively held, if applicable (xv):
...N/A..............

Proxy Voting:

10. Name of the proxy holder:
... N/A ..............

11. Number of voting rights proxy holder will cease to hold:
... N/A ..............

12. Date on which proxy holder will cease to hold voting rights:
... N/A ..............

13. Additional information:
.................

14. Contact name:
...Gemma ozbek..............

15. Contact telephone number:
020 7677 2449
.................



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