Notification of Shares

Dignity PLC
23 January 2007



TR-1: notification of major interests in shares

1. Identity of the issuer or the underlying                Dignity PLC
issuer of existing shares to which voting rights        
are attached:

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2. Reason for the notification (please tick the appropriate box or
boxes)                                                                   

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An acquisition or disposal of voting rights

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An acquisition or disposal of financial instruments which may result in
the acquisition of shares already issued to which voting rights are      
attached

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An event changing the breakdown of voting rights

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Other (please specify):____________Initial Disclosure_______________        X

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3. Full name of person(s) subject to the               Baillie Gifford & Co
notification obligation:                                

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4. Full name of shareholder(s) (if different
from 3.):                                              

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5. Date of the transaction (and date on which            19 January 2007
the threshold is crossed or reached if                  
different):

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6. Date on which issuer notified:                          22-JAN-2007

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7. Threshold(s) that is/are crossed or reached:                5%

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8. Notified details:

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A: Voting rights attached to shares

Class/type of  Situation previous  Resulting situation after the triggering
shares         to the Triggering   transaction
               transaction
if possible
using the ISIN Number   Number of  Number   Number of voting    % of voting
CODE           of       Voting     of       rights              rights
               Shares   Rights     shares

                                   Direct   Direct   Indirect   Direct   Indirect
Ordinary Share N/A      N/A                           4515161              7.26
GB00B14W3659

B: Financial Instruments

Resulting situation after the triggering transaction

Type of      Expiration Exercise/     Number of voting rights that may  % of
financial    date       Conversion    be acquired if the instrument is  voting
instrument              Period/       exercised/ converted.             rights
                        Date
   N/A

Total (A+B)

Number of voting rights                      % of voting rights

    4515161                                          7.26


9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:

In the narrative below, the figures in ( ) indicate the amount of voting rights
and the percentage held by each controlled undertaking where relevant.
Baillie Gifford & Co, a discretionary investment manager, is the parent
undertaking of an investment management group.

Its wholly-owned direct subsidiary undertaking Baillie Gifford Overseas Limited
(570614; 0.9%) is also a discretionary investment manager.

Its wholly-owned direct subsidiary undertaking Baillie Gifford Life Limited
(113353; 0.2%) is a life assurance company which procures discretionary
investment management services from Baillie Gifford & Co in respect of its own
account shareholdings.

Its wholly-owned indirect (via Baillie Gifford Life Limited) subsidiary
undertaking Baillie Gifford & Co Limited (1860906; 3.0%) is an OEIC Authorised
Corporate Director and Unit Trust Manager which has delegated its discretionary
investment management role to Baillie Gifford & Co.

Proxy Voting:

10. Name of the proxy holder:                                             N/A

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name:                                    Mike Donlevy

15. Contact telephone number:                        0131 275 2650




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