Notification of Shares

Dignity PLC 23 January 2007 TR-1: notification of major interests in shares 1. Identity of the issuer or the underlying Dignity PLC issuer of existing shares to which voting rights are attached: ------------------------------------------- 2. Reason for the notification (please tick the appropriate box or boxes) -------------------------------------------- ------- An acquisition or disposal of voting rights -------------------------------------------- ------- An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached -------------------------------------------- ------- An event changing the breakdown of voting rights -------------------------------------------- ------- Other (please specify):____________Initial Disclosure_______________ X -------------------------------------------- ------- 3. Full name of person(s) subject to the Baillie Gifford & Co notification obligation: ------------------------------- 4. Full name of shareholder(s) (if different from 3.): ------------------------------- 5. Date of the transaction (and date on which 19 January 2007 the threshold is crossed or reached if different): ------------------------------- 6. Date on which issuer notified: 22-JAN-2007 ------------------------------- 7. Threshold(s) that is/are crossed or reached: 5% ------------------------------- 8. Notified details: ------------------------------- A: Voting rights attached to shares Class/type of Situation previous Resulting situation after the triggering shares to the Triggering transaction transaction if possible using the ISIN Number Number of Number Number of voting % of voting CODE of Voting of rights rights Shares Rights shares Direct Direct Indirect Direct Indirect Ordinary Share N/A N/A 4515161 7.26 GB00B14W3659 B: Financial Instruments Resulting situation after the triggering transaction Type of Expiration Exercise/ Number of voting rights that may % of financial date Conversion be acquired if the instrument is voting instrument Period/ exercised/ converted. rights Date N/A Total (A+B) Number of voting rights % of voting rights 4515161 7.26 9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: In the narrative below, the figures in ( ) indicate the amount of voting rights and the percentage held by each controlled undertaking where relevant. Baillie Gifford & Co, a discretionary investment manager, is the parent undertaking of an investment management group. Its wholly-owned direct subsidiary undertaking Baillie Gifford Overseas Limited (570614; 0.9%) is also a discretionary investment manager. Its wholly-owned direct subsidiary undertaking Baillie Gifford Life Limited (113353; 0.2%) is a life assurance company which procures discretionary investment management services from Baillie Gifford & Co in respect of its own account shareholdings. Its wholly-owned indirect (via Baillie Gifford Life Limited) subsidiary undertaking Baillie Gifford & Co Limited (1860906; 3.0%) is an OEIC Authorised Corporate Director and Unit Trust Manager which has delegated its discretionary investment management role to Baillie Gifford & Co. Proxy Voting: 10. Name of the proxy holder: N/A 11. Number of voting rights proxy holder will cease to hold: 12. Date on which proxy holder will cease to hold voting rights: 13. Additional information: 14. Contact name: Mike Donlevy 15. Contact telephone number: 0131 275 2650 This information is provided by RNS The company news service from the London Stock Exchange

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