Teaming Agreement

Delling Group PLC 13 June 2005 For release 7:00am 13th June 2005 Delling Group Plc Teaming Agreement with Lucent Technologies for next generation mobile marketing services Delling Group Plc ('Delling Group' or 'the Company'), the marketing support services group, announces that it has entered into a teaming agreement with Lucent Technologies Ltd, one of the world leaders in the telecommunications industry, to provide mobile marketing services for advertisers in both Europe and the USA. According to the agreement, Delling Group and LWS (Lucent worldwide services) will offer a mobile messaging marketing service which combines the iTagTM solution, provided by their technology company Briscan AB (Sweden) and Advertext service from LWS. The iTagTM solution makes ordinary advertisement become interactive. It enables the end-user to take a photo of the iTagTM pixel code found on the advertisement and send it in an MMS (Multimedia Message Service) to the iTag server. There, the iTagTM pixel code is uniquely identified and an interactive marketing channel is established where the advertiser can interact with the end-user. This interaction is permission based since the consumer initiates the interaction. Advertext offers advertisers the ability to append advertisements to personal text messages using unused spaces with permission of SMS users. It also provides end users with opt-in/opt-out options and encourages Service Providers to provide incentives to end users. Geir Lolleng, Chief Operating Officer of Delling Group, said: 'The iTAG agreement broadens our interactive offering to clients and also has the potential to be a serious income generator for Delling Group. It also is a strategically important step in Delling Group's aggressive move to be a leading market support service group in Europe, combining outsourcing services for print and pre-press as well as new digital media like screen advertising, online and mobile marketing.' Delling Group Plc Aksel Bradvedt, Chief Executive 020 7010 8210 07766915245 Geir Lolleng, Chief Operating Officer 020 7010 8210 +46 708 556 727 Binns & Co PR Ltd Peter Binns 020 7153 1477 07768 392582 Hannah Sloane 020 7153 1480 07855 084713 Editors' Notes: Delling Group provides an outsourcing service to the marketing and communications departments of small, medium-sized and international corporates. This includes the outsourcing of media production and production management. It is a UK registered company with most of its business currently in Scandinavia. Delling Group listed on AIM in October 2004 raising £2.2m at 14p per share. Delling Group comprises of four subsidiairies: Depicta, Depicta Fame, Azzets and Butler Systems. Depicta Fame was acquired in October 2004. The company is the market leader in production of in-store advertising material and exhibition material in Norway. At the time of acquisition, Depicta Fame had an annualised turnover of £2m and a net profit margin of £0.3m. Sinc then turnover has increased to £3m and net profit to £0.750m. Azzets is a specialist provider of proprietary digital asset management software solutions and services concentrated on the content management and market resource management needs of large international enterprises. Butler Systems is a media IT company offering its own concept for delivering and managing content on plasma screens in retail stores, airports and exhibition centres. This information is provided by RNS The company news service from the London Stock Exchange
UK 100