BES Closes Major Dist Deal

Blavod Extreme Spirits PLC
17 December 2004


FOR IMMEDIATE RELEASE

Blavod Extreme Spirits Closes Major Deals for Players Extreme and Wine Portfolio

        Southern Wine & Spirits of New York Will Carry Players Extreme;
United Distributing of Boston and Ace Distributing Will Carry BES Wine Portfolio

FRANKLIN, Tenn. - December 17, 2004 - Blavod Extreme Spirits, plc, announced
today that Southern Wine & Spirits of New York, the largest distributor in the
United States, would carry its Players Extreme line beginning February 1, 2005
in New York City. Southern Wine & Spirits already carries BES' Blavod Black
Vodka. In another deal, United Distributing of Boston will carry the BES wine
portfolio in six states - Vermont, New Hampshire, Maine, Massachusetts, Virginia
and North Carolina. Connecticut will also offer the BES wine portfolio in a
separate deal with Ace Distributing.

'Southern, United and Ace are some of the most important distributors in the
United States. We are pleased to further our involvement with them,' said Jeff
Hopmayer, BES CEO. 'Players Extreme is a natural for New York City. The intense
flavors of our vodkas and rums blend nicely with the intense energy of the city.
And we are very proud of our emerging wine portfolio. Pairing our award-winning
wine including Bruno Rocca and Baroncini with these distributors is a win for
everyone, especially consumers in these states.'

The BES portfolio includes the award-winning Players Extreme line featuring Five
Times Distilled Vodka along with intensely infused Green Apple, Cherry, Lemon,
Mandtango (mandarin/ tangerine) and Caramel (new in 2004) vodkas. Players
Extreme also offers flavor-infused rums - Banana, Coconut and Mango (new in
2004). Blavod launched Blavod Black Vodka in 1998 and has an established a
strong UK and U.S. sales network. BES also represents a wine portfolio including
Italian estates, Baroncini and Bruno Rocca, among others.

For more information on Players Extreme, log on to www.playersextreme.com.

Further details:
DSPR                               Donna Schwartze            314.330.3488
Blavod Extreme Spirits             Bill Boykin                615.771.9111

Note to Editors:

Southern Wine & Spirits of New York

Southern Wine & Spirits of New York is a wholly owned division of Southern Wine
& Spirits of America, Inc. Now operating wine and spirits distributorships in 12
states, including four of the nation's five largest beverage markets, Southern
is the industry's number one-ranked wine and spirits distributor. Log on to
www.southernwine.com for more information.

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