Blavod Lands U.S. Retailers

Blavod Extreme Spirits PLC
12 October 2004


             Blavod Black Vodka Lands Two More Major U.S. Retailers
      Blavod Announces New Deals With Meijer stores and Beverages and More


Blavod Black Vodka continues its aggressive infiltration of the U.S. beverage
market, today announcing deals with Meijer stores and Beverages and More.

Meijer is one of the strongest retailers in the Midwest with more than 162
stores in five states. Beverages and More is one of the fastest growing
specialty alcoholic beverage retailers in California. Blavod is expected to be
available by mid-October in both locations.

Meijer, a Midwestern retail super-centre headquartered in Michigan, will
initially carry Blavod in more than 120 stores in Michigan, Kentucky, Indiana
and Illinois. Distribution will expand as consumers respond to the product.

Beverage and More with 44 stores in California and a strong online store,
www.bevmo.com, will carry Blavod at all its locations and online. Beverages and
More is California's largest wine, spirits and beer superstore with almost
10,000 beverage and related products.

Meijer stores will carry the 750ml and 1L sizes of Blavod. Beverages and More
will carry the 750ml size. Blavod will be priced in the premium vodka range.
Distribution will coincide with the important retail holiday season.

Jeff Hopmayer, BES CEO, said: 'The response to Blavod in the United States has
been incredible. The Meijer deal helps us strengthen our position in the core
Midwestern market. Beverages and More adds to our successes in California. Our
sales team and distribution partners are working overtime to fill orders for
Blavod. U.S. customers are beginning to read about Blavod and asking their
retailers to stock it.'

Further details:
Laura Cummings     Brunswick Group     020 7404 5959
James Olley

Note to editors:
Blavod Extreme Spirits, plc (BES.L), established in 2003, is a London-based and
publicly traded company with U.S. subsidiary offices, Blavod Extreme Spirits
USA, Inc., headquartered in Franklin, Tenn. In addition to Blavod Black Vodka,
the BES portfolio includes the award-winning Players Extreme line featuring Five
Times Distilled Vodka along with intensely infused Green Apple, Cherry, Lemon,
Mandtango (mandarin/ tangerine) and Caramel (new in 2004) vodkas. Players
Extreme also offers flavor-infused rums - Banana, Coconut and Mango (new in
2004).

Meijer

Meijer is a family owned and operated grocery and general merchandise
retailer operating 162 stores throughout Illinois, Indiana, Kentucky,
Michigan and Ohio.  For more information regarding Meijer contact John
Zimmerman at [phone] or access the Internet at www.meijer.com.




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