Blavod Wins Key Wine Deals

Blavod Extreme Spirits PLC
2 August 2004


                         BLAVOD DRINKS LIMITED
               a subsidiary of BLAVOD EXTREME SPIRITS plc


Blavod Extreme Spirits wins key Italian wine distribution deals in the United
States


Blavod Extreme Spirits (BES), the London-listed drinks group, announces today
that it has signed partnerships with two key Italian wineries for exclusive
distribution in the US.  BES will represent Baroncini and Bruno Rocca wines from 
August 2004, adding two of Italy's best-known wine labels to its growing 
beverage portfolio.

Baroncini has been producing wine in the Tuscany region of Italy for more than
500 years and its portfolio includes several of Italy's most popular wines - a
Chianti Classico, Brunello di Montalcino and Morellino di Scansano. The winery
is still family-owned, having passed down vine-growing and wine-producing
traditions since 1489. More information on Baroncini wines is available at
www.baroncini.it.

From the Piedmonte region of Italy, Bruno Rocca is the subject of glowing
reviews for its elegant, modern-styled wines and unique packaging. The winery's
labels include Barbaresco, Barbera, Dolcetto, Nebbiolo and Chardonnay delle
Langhe.
More information is available at www.brunorocca.it.

Jeff Hopmayer, BES chief executive, said: 'We are delighted to have signed
agreements with two of the most exciting and talented wine producers in the
world. Our partnerships significantly boost BES's recognition as a global
beverage company.'

BES, maker of the eponymous Blavod Black Vodka, the world's only black-coloured
vodka, and the intensely flavour-infused Players Extreme vodkas and rums was
formed in December 2003.

Further details:
Blavod Extreme Spirits       Giulio Galli        +001  615 771 9111
Brunswick                    Laura Cummings      +44  (0)207 404 5959
DSPR                         Donna Schwartze     +001  314 330 3488

Notes to editors:
Blavod Extreme Spirits (www.blavodextreme.com) launched its eponymous black
vodka in 1998 and has an established UK sales network with distribution in
several major retail outlets, including Asda, Sainsbury's and Tesco. BES also
owns Players Extreme flavor- infused vodkas and rums, a fast growing range of
spirits recognized for their clean, balanced flavors and more intense finish.
BES is a London-based company with U.S. subsidiary offices.



                    202 FULHAM ROAD LONDON SW10 9PJ ENGLAND
           TELEPHONE: [phone] FACSIMILE [phone] 
                         EMAIL: [e-mail]
                              Mobile: [phone]
REGISTERED IN ENGLAND REG. NO. 3750677 REGISTERED OFFICE: 202 Fulham Road London
                         sw10 9pj VAT NO. GB 736 3300 54




                      This information is provided by RNS
            The company news service from the London Stock Exchange