Holiday Trading Update

Blavod Extreme Spirits PLC
10 January 2006


                           Blavod Extreme Spirits plc
                          ('the Company' or 'Blavod')

                                 Trading update

FRANKLIN, Tenn. - 10 January 2006 - Blavod Extreme Spirits plc (BES.L) today
reports on trading ending 31 December 2005. Total revenues during the Christmas
trading period, 1 October to 31 December 2005, increased over 20% year-on-year.

In the United Kingdom, year-to-date revenues increased by over 28% with total
case shipments year-to-date up over 29%. This included a strong contribution
from Blavod Black Vodka where sales, out of the top two supermarket groups in
the UK, increased by 26% in the quarter and were up 52% in December. Going into
January 2006 forward orders for Blavod Black Vodka are 28% ahead of last year.

Revenues in the US increased over 142% year to date, with total case shipments
up over 117% year-to-date. Forward orders received for shipments in January 2006
in the US are ahead of the same-month totals from the prior year.  In addition,
revenues from the initial launch of El Diamante Del Cielo tequilas, our joint
venture with Suntory, are ahead of expectations.

Jeff Hopmayer, Blavod's CEO said, 'We've had a successful holiday selling season
with solid growth in both revenue and depletions.  As a result total revenues
for the nine months to 31 December are up significantly year-to-date and we are
looking forward to the nationwide US launch of our tequilas.  Our goal for the
final quarter and beyond remains the same - to make the right investments to
grow our portfolio of brands thereby continuing to generate value for our
shareholders.'

About Blavod Extreme Spirits:
Blavod Extreme Spirits, plc (LSE:BES), is an international spirits company based
in London with U.S. offices in Franklin, Tennessee.  Formed by the 2003 merger
of Blavod Black Vodka plc and Extreme Beverage Company, Blavod Extreme Spirits
produces and sells its black-colored vodka, aptly called Blavod, throughout the
world.  BES also produces and sells the award-winning, intensely flavored line
of Players Extreme vodkas and rums. In the United States, BES is the exclusive
distributor of an elite wine portfolio of fine Italian wines.  For more
information on the company, please visit www.blavodextreme.com.

Enquiries:

Blavod              Jeff Hopmayer           001 615 771 9111

Brewin Dolphin      Mark Brady              011 3241 0129
                    Keith Williams          011 3241 0186

Cardew Group        Tim Robertson           020 7930 0777
                    Catherine Maitland



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