Blavod Extreme Spirits PLC
26 July 2004
EMBARGOED UNTIL 26 July 2004
Blavod Extreme Spirits PLC receives listing agreement with Costco
Blavod Extreme Spirits (BES), the London-listed drinks group, today announces it
has received a listing agreement with Costco Wholesale Club, the largest
retailer of wine and spirits in the US.
Costco will stock Blavod Black Vodka, BES's unique black spirit, in its stores
in Northern California, one of the retailer's largest and most important
markets. Initial distribution is expected to be in place by October 1, 2004 and
to expand throughout Costco's distribution network in due course.
The two companies have worked together to develop a new 1.75L package to be
stocked by Costco. Distribution will coincide with the start of the important
holiday season and expand as consumers respond to the product.
Jeff Hopmayer, BES CEO, said: 'This is an exciting development for Blavod's US
business. Costco is a major force behind consumer purchasing decisions in the US
and this listing confirms our belief in the strong appeal of Blavod Black Vodka.
Credit is also due to our sales team and distribution partners who have worked
tirelessly to cultivate relationships with key retailers.'
Further details:
Blavod Extreme Spirits Steve Schacter + 001 615.771.9111
Brunswick Laura Cummings + 44 (0) 207 5959
Notes to editors:
Blavod Extreme Spirits (www.blavodextreme.com) launched its eponymous black
vodka in 1998 and has an established UK sales network with distribution in
several major retail outlets, including Asda, Sainsbury's and Tesco. Blavod also
owns Players Extreme Flavor Infused Vodkas and Rums, a fast growing range of
spirits recognised for their clean, balanced flavours and more intense finish.
Costco (www.costco.com) is the largest retailer of wine and spirits in the US,
which generates substantial sales by selling high volumes of limited products.
This information is provided by RNS
The company news service from the London Stock Exchange
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