New Listings for Distil Brands before Christmas

RNS Number : 4749W

Distil PLC

10 November 2014

 

Distil plc

New Listings for Distil Brands in run up to Christmas

Distil (AIM: DIS), owner of premium drinks brands, is pleased to announce that it has secured important new listings across a wide number of distribution pointsin the UK supported by promotional activity in the run up to Christmas.

This new distribution is across a number of trade channels including bars, retail groups and major wholesale Cash and Carry operators.

RedLeg Spiced Caribbean Rum, ("RedLeg Rum") made with Jamaican ginger and vanilla is now available across 102 Mitchell & Butlers' Castle Pub estatethroughout the UK. Castle pubs include many iconic bars including The Spaniards in Hampstead and The White Horse in Parsons Green. From January 2015 the popular RedLeg cocktail "DeadLeg" is being added to the Mitchell & Butlers' cocktail menu.

Leading food and drinks wholesaler Booker Group is stocking RedLeg Rum from November onwards in all of its 175 Cash and Carry branches. Booker Wholesale is the largest food wholesale operator in the UK and has over 400,000 customers which include convenience stores, independent grocers, pubs, hotels and restaurants.

Sainsbury's are currently promoting Blackwoods ginin selected stores as volume begins to build towards Christmas. Tesco (Northern Ireland) has listed Blackwoods Vodka in all 51 stores.

Majestic Wine & Spirits group is listing Blackwoods Vodka and RedLeg Rum in all its 176 branches throughout the UK from November. This will be supported on Majestic's "tasting counter" which will introduce the brands to new consumers, giving themthe opportunity to sample the productsand learn how best to serve them.

In Australia, leading drinks retailer Dan Murphy, part of the Woolworths Group that has been successfully selling RedLeg Rum for the past eighteen months, has

also confirmed it will be promoting the brand over the Christmas period with promotional pricing, tastings and display ends.

Don Goulding, Executive Chairman of Distil PLC, said:

"These new listings reflect our focus of working with distributors to build brand availability and awareness supported by activity at the point of sale. Our brands enjoy support across major trade channels, in customers large and small, offering both retailers and consumers a clear point of difference at an affordable premium"

For further Information:

Distil PLC
Don Goulding Executive Chairman	Tel: [phone]
Cadogan PR
Alex Walters	Tel: [phone]

 www.distilplc.com

  About Distil

Distil Plc (formerly Blavod Wines & Spirits) is quoted on the AIM market of the London Stock Exchange. It owns drinks brands in a number of sectors of the alcoholic drinks market. These include premium Vodka, premium Gin, Vodka Vanilla Cream Liqueur and Spiced Rum and are called Blavod Original Black Vodka, Blackwoods Vintage Gin, Blackwoods Vodka, Diva Vodka, Jago's Cream liqueur and RedLeg Spiced Rum.

www.distilplc.com

 

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