Trading Update

Domino's Pizza UK & IRL PLC
10 January 2005


For Immediate Release                                          10  January 2005


                   Domino's Pizza UK & IRL plc Trading Update

             Pizza Delivery Leader Announces Christmas Sales Boost


Domino's Pizza UK & IRL plc ('the Company' or 'Domino's') today announces that
like-for-like sales have increased by 13.2% for the six weeks to 2 January 2005
(2003: 5.1%). The strong second half like-for-like sales performance of 8.2%,
against 4.9% for the first half, has resulted in the Company achieving
like-for-like sales growth of 6.6% for the full year ended 2 January 2005 (2003:
7.4%).

Average weekly unit sales hit a new record in the six week period driven by the
company's most successful new product launch, a two layer pizza called Double
Decadence. The launch was supported by an aggressive marketing campaign that
included the company's first celebrity-led TV advertisement, starring Naked Gun
star Leslie Nielsen. The Company's e-commerce platforms also continued to
perform well and generated record sales of £1.2m in the six week period. This is
a 61.9% growth on the corresponding period last year and now represents 5.9% of
total system sales.

In line with guidance issued at the half year, the Company opened 40 new stores
in 2004 (2003: 50), bringing the year-end store count to 357.

Preliminary results for the year ended 2 January 2005 will be announced on
Monday 28th February 2005.

Stephen Hemsley, Chief Executive of Domino's Pizza, commented, 'I am very
pleased that we have successfully continued our aggressive expansion programme
whilst also delivering robust system sales increases. The latter part of the
year, including the launch of Double Decadence, resulted in strong like-for-like
sales growth. In view of this performance, I am confident that we will deliver
full year results in line with market expectations.'



ENDS

For further information, please contact:
Lee Ginsberg, Finance Director, on 44 (0) 1908 580611
Bernadette Ahmed, PR & Communications Controller, on 44 (0) 7909 928016
or Isabel Podda, Buchanan Communications, on 44 (0) 20 7466 5000.


Notes to Editors:

Domino's Pizza UK & IRL plc is quoted on the Alternative Investment Market of
the London Stock Exchange (symbol: DOM). Its subsidiary, Domino's Pizza Group
Limited, is the UK and Ireland leader in pizza delivery and holds the exclusive
master franchise to own, operate and franchise Domino's Pizza stores in these
markets.



                      This information is provided by RNS
            The company news service from the London Stock Exchange