Acquisition & Placing

Thomson Intermedia PLC 03 August 2005 3 August 2005 NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES, JAPAN, AUSTRALIA OR THE REPUBLIC OF IRELAND Thomson Intermedia PLC - ('Thomson Intermedia' or the 'Company') THOMSON INTERMEDIA TO ACQUIRE BILLETTS Thomson Intermedia, a leading provider of media intelligence, proposes to acquire BCMG Limited ('Billetts'), a UK market leader in media and marketing performance consulting for a maximum consideration of £13.1 million. Consideration and funding Consideration is payable in two parts: • £7.5 million initial payment - £6.7 million in cash and £0.8 million in new shares • Up to a maximum of £5.6 million in earn-out consideration in loan notes - subject to profit targets being met in the financial years ending 30 April 2006 and 30 April 2007. The upfront cash payment of £6.7 million is being funded through existing cash resources, a new banking facility and a Vendor Placing, by Robert W. Baird Limited, of 2,142,858 new Ordinary Shares at a Placing Price of 210p raising £4.5 million. The Placing Price of 210p represents a 8 per cent. premium to yesterday's closing mid price of 195p. Due to the high level of institutional demand for the Company's shares, Sarah Jane Thomson and Stephen Mark Thomson (joint Chief Executives and founding shareholders) have agreed to sell down 2,000,000 Ordinary Shares at the Placing Price, representing 6.4 per cent. of the enlarged issued share capital, subject to the Acquisition, thereby increasing the size of the overall placing to £8.7 million. Following this transaction Sarah Jane Thomson and Stephen Mark Thomson will hold 35.0 per cent. of the enlarged issued share capital. Benefits of the acquisition • Considerably accelerates Thomson Intermedia's strategic aim of becoming the leading UK provider of advertising and media transparency and intelligence • Enables Thomson Intermedia to marry its data and technology with Billetts' media consulting skills to move the enlarged Company into a unique and powerful position in both the UK and global market place. • Provides enlarged Group with numerous complimentary services and products • Increases the customer base and extends international reach • Provide significant cross selling opportunities • Provides a US subsidiary with significant growth opportunities • The acquisition will be earnings enhancing in year one The combined ambition is to provide a complete, one-stop suite of advertising, media and marketing accountability products (vouching, competitive monitoring, media performance management and ROI analysis) delivered directly to the desktop and in person by media experts. Background on Billetts Billetts is a UK market leader in media and marketing consulting; offering clients means to monitor and improve the efficiency and effectiveness of their advertising and other marketing spend. Analysis of marketing expenditure allows companies to better ensure appropriate returns on their investment in advertising spend. Sarah Jane Thomson, Joint Chief Executive Officer of Thomson Intermedia, said: 'This earnings enhancing acquisition is a major step forward in the implementation of our strategy to provide transparency to the advertising and media markets. Our aim is to establish our systems within all marketing departments as a fundamental analysis tool in their quest to maximise and monitor every pound they spend. 'Billetts is a well-established media auditing business which will accelerate our rate of growth as the enlarged group will also have numerous cross-selling opportunities based on a wider complementary suite of products. 'We are particularly delighted by the response from fund managers to the acquisition and our growth strategy and are pleased to have a number of new institutional investors supporting the Placing.' John Billett, Chairman of Billetts, commented: 'My colleagues and I are looking forward to joining the Thomson Intermedia team and providing a wider range of products and services for our clients. As part of an enlarged Group, we will have access to the necessary resources to grow the businesses faster.' The Acquisition is subject to shareholders approving an increase in the Company's borrowing powers at the Extraordinary General Meeting. A notice convening the Extraordinary General Meeting is being sent to shareholders and an extract from this circular is included below. A copy of the circular is available, from the Company's registered offices 1 Westmoreland Road, Bromley, Kent, BR2 0TB. Enquiries: Thomson Intermedia Sarah Jane Thomson, Chief Executive 020 8466 2906 David Trendle, Finance Director Robert W. Baird Shaun Dobson/Adrian Hadden/David Rae 020 7488 1212 College Hill Adrian Duffield/Clare Warren 020 7457 2815/2055 Extract from the Chairman's letter to shareholders Proposed Acquisition of BCMG Limited and notice of Extraordinary General Meeting to increase the Company's borrowing powers Introduction Your Board announced today that Thomson Intermedia proposes to acquire Billetts, a UK market leader in media and marketing performance consulting, for a maximum consideration of £13.1 million, consisting of consideration payable on completion of the Acquisition of £7.5 million, of which £6.7 million will be in cash and £0.8 million will be in Consideration Shares, and subsequent potential earn-out payments subject to Billetts achieving certain profit targets in the financial years ending 30 April 2006 and 30 April 2007. The Acquisition will further the Group's strategic aim of becoming the leading UK provider of advertising and media intelligence. Further details of the Acquisition are set out below. The Acquisition is to be funded through the combination of existing cash resources, the New Banking Facility and the Vendor Placing. The New Banking Facility is to be provided by Bank of Scotland, subject to approval by Shareholders to an increase in the Company's borrowing powers under its Articles of Association at the Extraordinary General Meeting to be held on Monday 22 August 2005 ('the Proposal'). Information on Billetts Background Billetts is a UK market leader in media and marketing consulting; offering clients means to monitor and improve the efficiency and effectiveness of their advertising and other marketing spend. In 2004, Billetts and the network of overseas companies with which it works advised upon the performance of clients' advertising expenditure representing approximately 42 per cent. of the top 500 TV advertisers' spend in the UK, as well as, three of the top ten US advertisers. Analysis of marketing expenditure allows companies to better ensure appropriate returns on their investment in advertising spend. The analysis spans the widening spectrum of communication and evaluates the optimisation of the allocation of funds, cost effectiveness of marketing spend and internationally accepted best practices. Billetts employs experienced consultants who provide clients with this analysis. Billetts operates through two core divisions; Billetts Marketing Sciences and Billetts Media Consulting. Billetts Marketing Sciences Billetts Marketing Sciences operates as a traditional consultancy, offering marketing performance management. By optimising payback and the allocation of marketing spend across different geographies, brands and medias, clients are better able to achieve maximum return on investment. This division draws on advanced analytical techniques, marketing experience, benchmarks and tools to deliver improved and fact based marketing strategies. This division has experienced significant growth following investment in senior staff in 2003, and the Directors believe that this growth is likely to continue with the increasing importance of return on investment and transparency in the marketing arena. Billetts Media Consulting Billetts Media Consulting works for advertisers to benchmark media prices, quality and 'value for money' through the use of proprietary tools. Individual media channels are tracked to note changing trends in the local trading environment and the emergence of new media channels. Through this, comparability can be established and areas of strength and weakness can be identified and improved. The division boasts a strong market position, working with 46 of the top 100 advertisers in the UK in the past twelve months. The division has experienced rapid growth in pan-regional assignments, having built up relationships with a network of overseas companies. Billetts America Billetts America is Billetts' majority owned subsidiary based in New York. The subsidiary, which was recently incorporated, was set-up to introduce media performance management to US advertisers, which is a relatively new concept in the US. Billetts America has seen its services well received by clients and has built up a revenue stream from a number of US advertisers. The Directors believe that there is significant growth potential in Europe and North America and Billetts' international relationships make it attractive to global brand names, with several large, worldwide mandates having recently been won. Business model Billetts' commitment to providing a first-class service to its clients has resulted in a high retention rate and allowed them to build a large portfolio of blue chip clients, including such brand names as American Express, Cadbury, Canon, COI, Nissan, RHM, RBS Group, Sony, Tesco and Twentieth Century Fox. Billetts' senior management team Billetts' experienced management team comprises advertising, media planning, buying and marketing professionals. The senior management will all remain with Billetts following the Acquisition. John Billett, Chairman Chairman and founder of Billetts. John has over 35 years of media experience. First, in major advertising agencies where he was media director of two top 10 UK agencies and then later as an independent planning and buying business in the 1980s. He floated CIA Group Plc, which later was renamed as Tempus Group Plc, with Chris Ingram on the London Stock Exchange in 1989. John founded Billetts in 1995 and was awarded the prestigious title of Media Maven by Advertising Age in the US in 2004. David Bridges, Chief Executive, Billetts Marketing Sciences Chief Executive of Billetts Marketing Sciences, leading the UK consumer business team and European sales and marketing strategy practice. He has worked with a wide range of blue-chip organisations to help them improve performance in the sales and marketing arena. Previously, David spent six years in line marketing and sales roles in the retail division of Shell UK Limited. Andy Pearch, Chief Executive, Billetts Media Consulting Chief Executive of Billetts Media Consulting. He has ultimate responsibility for customer media service to Billetts' customer base. A founding member of Billetts, he has been operating in the media performance management field for 10 years. Andy spent five years in media agencies, at CIA Group Plc as media group head and as a senior TV buyer at Zenith Optimedia. PJ Leary, Chief Operating Officer, Billetts America Chief Operating Officer of Billetts America and has over 17 years' media experience gained exclusively in the US. Previously Executive Vice President with Lowe & Partners Worldwide and media director at Young & Rubicam Brands. Rory Park, Billetts Finance Director Qualified as a Chartered Accountant with PKF (UK) LLP in London and has over 12 years experience in the media industry with United News & Media and Billetts. Background to and reasons for the Acquisition As part of Thomson Intermedia's growth plans, the Directors undertook a thorough review of the media auditing market. The review included due diligence on the key UK media auditing businesses, including Billetts, with a view to possibly making an acquisition. Following the review, the Directors decided that an acquisition of a well established media auditing business would enhance Thomson Intermedia's growth and therefore be in the interests of shareholders. The Directors believe, for the reasons set out below, that Billetts is the most suitable acquisition candidate: 1. Billetts is a profitable growth business; 2. Billetts is highly regarded in the media auditing industry; 3. Billetts is the largest media audit company in the UK (by turnover) and has significant international presence; 4. Billetts brings considerable media consulting skills, an area where Thomson Intermedia is currently under represented; and 5. Billetts has a strong and experienced senior management team. The Acquisition will enable Thomson Intermedia to marry its data and technology with Billetts' media consulting skills, which, in the Directors opinion, will move Thomson Intermedia into a unique and powerful position in both the UK and the global market place. The Directors believe that Thomson Intermedia's advanced systems and data capabilities represent significant barriers to entry for competition. This should allow Thomson Intermedia time to integrate the two businesses and properly leverage its data and technology on the enlarged client base. The Acquisition itself will also be immediately earnings enhancing for Thomson Intermedia. Billetts' historical financial performance Set out below is an extract from Billetts' audited financial information for the three financial years ending 30 April 2005. For illustrative purposes only, the adjusting items relating to the Acquisition have been included to show the underlying profitability of Billetts. Year ended 30 April 2003 2004 2005 Turnover 5,718 6,393 7,636 Administrative expenses (4,818) (5,338) (6,603) Adjusted EBITDA 900 1,055 1,033 Margin 15.7% 16.5% 13.5% - Amortisation (75) (75) (75) - Depreciation (147) (146) (106) Adjusted EBIT 678 834 852 Margin 11.9% 13.0% 11.2% - Interest (28) (24) (50) Adjusted profit before tax 650 810 802 Margin 11.4% 12.7% 10.5% - Non-recurring fees (Note 1) (162) (108) (289) - Investment in new business (Note 2) (126) (650) (189) Audited profit before tax 362 52 324 Notes: 1 these figures include, inter alia, one off advisory fees, bonuses and non-executive director fees 2 these figures include, inter alia, costs relating to the start-up of Balaia's US operations Details of the Acquisition and financing arrangement The maximum consideration for Billetts is £13.1 million comprising initial consideration payable at completion of £7.5 million with further potential earn-out payments of up to a maximum of £5.6 million. The maximum consideration is subject to a net debt/cash and working capital adjustment, which will be finalised following the completion of the Acquisition. The earn-out payments are based on a multiple of EBIT achieved above the target EBIT numbers, and are subject to a cap. The initial consideration will consist of 403,153 Consideration Shares, with a combined value of £0.8 million and £6.7 million in cash. The cash consideration will be funded through the Vendor Placing of £4.5 million, the New Banking Facility together with existing cash balances of Thomson Intermedia. The earn-out consideration will be paid in loan notes. The Vendors have each undertaken (save in limited circumstances) not to dispose of any Consideration Shares for a period of 18 months from Admission save for John Billett (and trustees of his pension fund) who has undertaken (save in limited circumstances) not to dispose of any Consideration Shares for a period of 12 months from Admission and not more than 50 per cent. of his Consideration Shares in the period of 12 to 24 months from Admission. Thomson Intermedia will finance the cash consideration from existing cash balances, a Vendor Placing and the New Banking Facility. Pursuant to the terms of the Vendor Placing Agreement, Baird have fully underwritten the Vendor Placing, subject to the Vendor Placing Agreement not being terminated and becoming unconditional including, inter alia, the Sale and Purchase Agreement becoming wholly unconditional and Admission. Given strong institutional demand in relation to the Vendor Placing, Stephen and Sarah-Jane Thomson have agreed to sell down 2,000,000 Ordinary Shares at the Placing Price conditional on the Acquisition. New Ordinary Shares Application will be made to the London Stock Exchange for 2,546,011 New Ordinary Shares, pursuant to the Acquisition and the Vendor Placing Agreement, to be admitted to trading on AiM. It is expected that Admission will become effective and dealings in the New Ordinary Shares will commence on Tuesday 23 August 2005. Extraordinary General Meeting Thomson Intermedia is proposing to fund part of the consideration for the Acquisition from the New Banking Facility. The New Banking Facility is conditional, inter alia, on the Company sanctioning higher borrowing powers under its Articles of Association. The existing Articles of Association provide that without the previous sanction of the Company in a general meeting the maximum amount which the Company (and its subsidiaries) can borrow shall not exceed an amount equal to four times the Adjusted Share Capital and Reserves (as defined in the Articles of Association). Given that the Company has incurred losses until recently (which adversely affects the calculation) this means that it is not able to borrow more than approximately £0.5 million. Consequently, your Board is proposing the Resolution at the Extraordinary General Meeting to sanction a change in the borrowing powers so that the Group can borrow the greater of £12 million and an amount equal to four times the Adjusted Share Capital and Reserves (as defined in the Articles of Association). Recommendation Your Board believes that the Proposal is in the best interests of the Company and Shareholders as a whole. Accordingly, your Board unanimously recommend that Shareholders vote in favour of the Resolution to be proposed at the Extraordinary General Meeting as they have irrevocably undertaken to do in respect of their own beneficial and connected shareholdings, which amount to 14,065,114 Ordinary Shares representing approximately 48.9 per cent. of the issued share capital of the Company. John Napier Chairman This information is provided by RNS The company news service from the London Stock Exchange

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