Completion of MediaPath Acquisition and TVR

RNS Number : 6702I

Ebiquity PLC

20 April 2022

 

20 April 2022

Ebiquity Plc

Completion of the acquisition of Media Path Network AB and the Placing

Total Voting Rights

and

Directors' Dealings

Ebiquity plc ("Ebiquity" or the "Company"), a world leader in media investment analysis, is pleased to announce that, following the passing of the resolutions at the General Meeting on 19 April 2022, in aggregate 35,221,528 New Ordinary Shares, of which 28,301,886 are the Placing Shares and 6,919,642 are the MediaPath Consideration Shares, were admitted to trading on AIM earlier today ("Admission").

Completion of the MediaPath Acquisition

In accordance with the terms of the MediaPath Acquisition Agreement, the acquisition will complete following Admission and receipt by the MediaPath Vendors of the cash element of the consideration.

Total Voting Rights ( " TVR " )

Following Admission, the total number of Ordinary Shares in issue will be 120,112,709 with each share carrying the right to one vote. The Ebiquity plc Employee Benefit Trust holds 4,200,000 issued Ordinary Shares to satisfy awards under the Company's share option plan. To date these share options have not been exercised and the trustee has agreed not to vote the Ordinary Shares which it holds. Therefore 4,200,000 Ordinary Shares are treated as not carrying voting rights. The figure of 115,912,709 may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company under the Disclosure Guidance and Transparency Rules.

Directors' Dealings

The following Directors' dealings occurred as part of the Placing:

				Resultant holdings
Director	Position	Existing Ordinary Shares held	Placing Shares purchased	Ordinary Shares held	% of TVR
Rob Woodward	Chair	147,280	37,736	185,016	0.16%
Nick Waters	CEO	50,000	18,868	68,868	0.06%
Alan Newman	CFO	360,000	37,736	397,736	0.34%
Richard Nichols	NED	200,000*	47,169	247,169*	0.21%

*Total beneficial holding includes 75,000 Ordinary Shares held by a person closely associated.

The FCA notification, made in accordance with the UK version of the requirements of the EU Market Abuse Regulation (as part of UK law by virtue of the European Union (Withdrawal) Act 2018) is appended below.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Names	1. Rob Woodward 2. Nick Waters 3. Alan Newman 4. Richard Nichols
2	Reason for the notification
a)	Position/status	1. Non-Executive Chair 2. Chief Executive Officer 3. Chief Financial Officer 4. Non-Executive Director
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Ebiquity plc
b)	LEI	2138004YRTDJ7FJSWF20
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary Shares of 25p each in Ebiquity plc
	Identification code	GB0004126057
b)	Nature of the transaction	Purchase of Ordinary Shares
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			1. 53.0p	1. 37,736
			2. 53.0p	2. 18,868
			3. 53.0p	3. 37,736
			4. 53.0p	4. 47,169
d)	Aggregated information
	- Aggregated volume	Not applicable
	- Price	Not applicable
e)	Date of the transaction	20 April 2022
f)	Place of the transaction	XLON

Capitalised terms in this announcement carry the same meaning as in the RNS announcement "Proposed Acquisition of MediaPath Network AB and Proposed Placing of £15.0 million" released on 30 March 2022, save where otherwise defined.

Enquiries:

Ebiquity plc	[phone]
Nick Waters, CEO
Alan Newman, CFO & COO
Camarco
Ben Woodford	[phone]
Geoffrey Pelham-Lane	[phone]
Panmure Gordon (Financial Adviser, Nomad and Broker)	[phone]
Alina Vaskina / Harriette Johnson / Dougie McLeod (Corporate Advisory)
Charles Leigh-Pemberton / Sam Elder (Corporate Broking)

About Ebiquity plc

Ebiquity plc (LSE AIM: EBQ) is a world leader in media investment analysis. It harnesses the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. Ebiquity is able to provide independent, unbiased advice and solutions to brands because we have no commercial interest in any part of the media supply chain.

We are a data-driven solutions company helping brand owners drive efficiency and effectiveness from their media spend, eliminating wastage and creating value. We provide analysis and solutions through five Service Lines: Media management, Media performance, Marketing effectiveness, Technology advisory, Contract compliance.

Ebiquity's clients are served by more than 500 media specialists operating from 19 offices covering 80% of the global advertising market.

The Company has the most comprehensive, independent view of today's global media market, analysing US$55bn of media spend from 75 markets annually, including trillions of digital media impressions. Our Contract Compliance division, FirmDecisions, audits US$40bn of contract value annually.

As a result, more than 70 of the world's top 100 advertisers today choose Ebiquity as their trusted independent media advisor.

For further information, please visit: www.ebiquity.com

 

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