Ebiquity Launches Total View Attribution service

RNS Number : 6372K

Ebiquity PLC

11 July 2017

Ebiquity Plc

("the Company")

Ebiquity Launches Total View Attribution service

Ebiquity, a leading independent marketing and media analytics consultancy, announces the launch of its Total View Attribution service to enable businesses to improve the return on investment of their multi-channel marketing activity and guide investment strategy development.

Total View Attribution is a first to market service developed with Ebiquity's proprietary technology and expertise to accurately measure and analyse the returns generated through advertisers' marketing and media investments across all channels both on and offline. The service will enable brands to improve and refine their marketing strategies providing a clearer understanding and tracking of which channels and campaigns are most effective.

The service is initially being rolled out across 14 countries and will provide granular detail on digital channels whilst also quantifying the impact of non-digital (TV, Outdoor, radio etc.) channels and other marketing levers (e.g. price, promotions etc.) enabling businesses to define the effectiveness of their total marketing investment strategies.

Mike Campbell, Head of International Effectiveness, Ebiquity, said:

"The Total View Attribution service provides a multi-channel solution for advertisers, putting digital media effectiveness in context with offline media. The service will enable clients to improve the ROI of their total media investments in an independent, efficient and transparent manner. We are looking forward to working with clients across geographies and industries to improve their profitability."

Ebiquity's team of independent data analysts draws on experience across thousands of marketing effectiveness projects, providing the accurate interpretation of the attribution results, and its implementation in commercial decision-making."