Strategic Alliance

Thomson Intermedia PLC
28 June 2004

THOMSON INTERMEDIA PLC



Strategic Alliance

Thomson & dunnhumby Join Forces on Tesco Clubcard


Thomson Intermedia, a leading provider of media intelligence and dunnhumby, the
customer insight and marketing specialist, have signed a strategic alliance.
dunnhumby has the sole rights to all the sales and consumer data for the Tesco
Clubcard and provides customer insight and evaluative information on all the
brands sold through Tesco stores.


This alliance will combine Thomson Intermedia's proprietary advertising data,
which provides unrivalled access and evaluation to the whole of the UK
advertising market, with the daily sales data and spending patterns from over 10
million customers who regularly use Tesco Clubcard. The combination of these two
datasets, covering over 40,000 brands, will enable advertisers to measure the
impact of their advertising campaigns, providing the first-ever evaluation of
what effect advertising has on customer purchases and brand loyalty.


It will evaluate all products sold in Tesco stores nationwide, across the FMCG,
electrical goods, clothing and health and beauty sectors and will cover UK
marketing activity across all media platforms including TV, Print, Internet and
Direct Mail.  This will be marketed to the owners of the 40,000 brands sold in
Tesco stores as well as to Thomson Intermedia's and dunnhumby's existing
clients.




Sarah Jane Thomson, Chief Executive of Thomson Intermedia, said:


'We are really excited about working with dunnhumby.  Together we will be
combining two extremely powerful data sets which will bring a new and
revolutionary transparency to the advertising market place.


This alliance linking Tesco Clubcard information to our advertising intelligence
will enable advertisers to measure the impact their advertising campaigns have
on a significant proportion of UK's consumers.'




Edwina Dunn, Chief Executive of Dunnhumby, said:


'This alliance brings together dunnhumby's unrivalled customer insight with
Thomson's unique media intelligence on the advertising influences which
consumers experience every day.


With clients seeking greater accountability on how their marketing budgets are
being spent and to what effect, this combined solution is a significant
development for the media industry.'




                                                                    27 June 2003


Enquiries:


Thomson Intermedia
Sarah Jane Thomson, Chief Executive                          Tel: [phone]

College Hill
Kate Pope                                                    Tel: [phone]


About Thomson Intermedia plc, www.thomson-intermedia.com

Thomson Intermedia has rapidly developed into the leading provider of
Advertising and Media Intelligence in the UK, creating with it a brand
synonymous with quality, service and innovation. Covering all media and business
sectors, our services include competitive monitoring, evaluation of campaign
effectiveness and verification of ad placement to a blue chip customer base
including HBOS, Diageo, Centrica, Carphone Warehouse and Toyota.


It is our ambition to promote best practice within media monitoring, auditing
and evaluation and our clients will continue to reap the considerable benefits
from our uniquely powerful, tailored systems.




About dunnhumby, www.dunnhumby.com


An international specialist in customer management, analysis and insight,
dunnhumby played a crucial part in the design and launch of the Tesco Clubcard
in 1995 and in its subsequent evolution.


As a result of this in depth knowledge and expertise, dunnhumby is able to offer
an unrivalled range of products and services including: media evaluation, new
product development, analysis and research tools to FMCG manufacturers
including; Gillette, GlaxoSmithKline, Lever Faberge, Mars, Muller, Nestle,
Procter & Gamble. Non-FMCG clients include BSkyB, GMTV, The Radio Advertising
Bureau and Powergen as well as a number of leading e-commerce companies.





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