Eckoh partnership with MGt

Eckoh PLC
26 November 2007


  MGt partners with Eckoh to provide Speech based Subscription services to the
                                 Media Industry


MGt, the outsourced customer management and technology solutions specialist that
serves the UK digital broadcast, new media and communications industries, has
signed a service agreement with speech automation specialist, Eckoh, to provide
voice based subscription services to its digital media clients.

The partnership launched its first service in June this year for a leading
sports channel, for which it currently manages very high volume peaks around
major sporting events. It is Eckoh's ability to manage such large-scale peaks
that makes its service particularly appealing to MGt's media clients.

'The subscription model that most digital media providers use, means coping with
significant and frequent volume surges and is a common challenge that's hard to
overcome using the traditional contact centre model,' says MGt's Jonathan
Guthrie, Chief Executive. 'By partnering with Eckoh we're able to offer clients
the security of an automated system that can handle the peaks in demand in
conjunction with our agents. For our clients this means sales opportunities are
not lost, whilst quality of customer service is assured.'

Eckoh believes its partnership with MGt is indicative of a growing trend fuelled
by increased adoption of automation in the customer management industry.
'Increasingly outsourced customer management providers find that their clients
are seeking automated solutions to extend service availability to their
customers and reduce their overall costs,' says Nik Philpot, CEO, Eckoh. 'Smart
players recognise that, by partnering with specialist providers like ourselves,
and offering automated services in tandem with their traditional, agent based
contact centre operations, they will hold on to a greater share of their
clients' business.'

The speech service can be used as a stand-alone solution or as an overflow
service when call volumes exceed levels that can be handled by MGt's contact
centre agents. Because Eckoh's platform is integrated to MGt's own CRM system,
Profile, subscription and payment details are transferred to MGt in close to
real time. This means the outsourcer has a consistent view of service
performance and volume levels at all times and can, in turn, provide the same
level of management information and insight to its clients. All calls are
handled via Eckoh's own call processing platform, capable of handling up to
650,000 calls per hour. The service offers automated payment via credit card or
allows callers to set up direct debit instructions for ongoing subscriptions.


                                     -ends-


Enquiries:

Eckoh plc
Nik Philpot                                       + 44 1442 458 300
Adam Moloney
Jim Hennigan

Corfin Communications
Harry Chathli, Neil Thapar                        + 44 20 7977 0020

Seymour Pierce
Jonathan Wright/Parimal Kumar                     + 44 20 7107 8000



About Eckoh

Eckoh is the UK's largest provider of hosted speech recognition services. Eckoh
enables its clients to communicate more effectively and to enhance their
profitability, whilst making life better for the people who use their services.

Eckoh provides automated services in virtually every industry sector for clients
including Vue Cinemas, William Hill, O2, Ideal Shopping Direct, DEFRA, The
London Stock Exchange, National Rail Enquiries, AXA PPP healthcare, BSkyB,
Parcelforce Worldwide, BAA, Barclays Stockbrokers, TD Waterhouse, United
Utilities, Scottish Power and NIE (Northern Ireland Electricity).

Eckoh is also a market leader in providing interactive services to large media
owners and has amongst its clients ITV, the UK's largest commercial broadcaster,
Trinity Mirror, the largest newspaper publisher and IPC, the leading consumer
magazines group.

In 2003, Eckoh formed a strategic alliance with BT to capitalise on the growing
opportunity for speech recognition services in the corporate marketplace. The
alliance, which was extended in July 2005 until 2010, has supplied speech
services to over 25 clients generating more than 55 million minutes of speech
self-service transactions. The combined strengths of both parties have created
an unrivalled and value-added speech proposition and clients of the alliance
include: National Rail Enquiries, AXA PPP healthcare, Parcelforce Worldwide,
Barclays Stockbrokers, TD Waterhouse, NIE, Enterprise Rent-A-Car and Three
Valleys Water.

Eckoh has a call processing platform of 10,000 lines (capable of handling over
650,000 calls an hour) of which over 8,000 lines incorporate speech recognition
technology making it one of the largest speech enabled call processing platforms
in Europe.

In the year to 31 March 2007 Eckoh generated a turnover of £103 million with an
adjusted PBT of £2m and had cash balances of £9.6m. Further information can be
found at www.eckoh.com.


About MGt

MGt is the leading customer management and technology solutions provider to the
digital broadcast, new media and communications markets.

It manages the entire customer lifecycle on behalf of clients from acquisition
and fulfilment to connection and payment. Leading independent channels to large
broadcasters, such as BSkyB, Discovery Networks, Freeview, Setanta Sports, Sony
Entertainment, Top Up TV and Virgin Media rely on MGt to look after revenue
management and viewer relationships.

MGt's comprehensive portfolio of services enables clients to shorten
time-to-market, drive faster customer acquisition, assure revenues and monetise
audiences. It has supported the launch of over 70 TV channels and is the UK's
leading expert on Pay TV and multi-platform delivery.

Founded in 1998, MGt has enjoyed continuous growth and today employs over 2,000
staff. It has a turnover of £21million+ and is the market leader in customer
management services to independent satellite and Digital Terrestrial TV platform
operators.

MGt is headquartered in Fife, Scotland.






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