Internet Development,etc

365 Corporation PLC
17 February 2000



   365 Corporation and BT Cellnet's Genie Internet service team up to bring
                   365 sports content to BT WAP phone users.
                                       
   Cricket and rugby already available .. horse racing, Formula 1 and sports
                           audio content to follow.

  Please note: There will be a presentation for analysts and fund managers at
   9.15am for 9.30am this morning to comment on the Q3 results announcement,
    which will follow this announcement, and to demonstrate the initial WAP
  services being offered to BT Cellnet's Genie Internet WAP customers.  This
                    meeting will be held at the offices of
 Financial Dynamics, Holborn Gate, 26 Southampton Buildings, London, WC2A 1PB.


365 Corporation plc ('365') announces its first major step in delivering
content to WAP-enabled mobile phones, as part of its strategy of delivering
quality proprietary digital content over multiple platforms.  365 has created
a set of services which will allow users of WAP phones to receive sports
content previously only available on web-sites.

An agreement has been reached with BT Cellnet's Genie Internet Division
(www.genie.co.uk) whereby users of their WAP-enabled mobile phones can now
receive up-to-the minute sports news and information.  These services were
originally created and developed by Datanet Marketing Services, the company
which 365 recently acquired.  As a result of the arrangement with Genie
Internet, their customers can access Datanet's international rugby and cricket
content, branded as Planet Rugby and Cricketline.  WAP versions of Planet F1
(Formula 1 content), Racetips (horse racing) and Sportonair (audio content)
are also under development.

Crucial to 365's strategy of providing sports content to users of mobile
phones is the combination of live match reports, statistics and topical news.
As an example, Genie Internet users will this weekend be able to follow the
Six Nations rugby internationals live on their mobile phones, constantly being
updated on scores, scorers and all the relevant statistics (including
possession, territorial domination, line-outs, scrums restarts etc.)

Commenting on this key announcement as part of 365's multi digital platform
strategy, Dan Thompson, Chief Executive of 365 Corporation plc, said:

'This is a very exciting development, which we are delighted to announce so
soon after our agreed acquisition of Datanet.  We highlighted WAP as a target
platform during our flotation and so this agreement with mobile Internet
market leaders BT Cellnet and Genie Internet is spot on our strategy of
leveraging our content across multiple delivery platforms in order to maximise
our revenue streams.'

Brian Greasley, General Manager of Genie Internet said:

'365's content is recognised as being some of the best in the business, and
forms part of our strategy to provide the best, most relevant and
comprehensive range of content via WAP for our customers.'


Enquiries:

365 Corporation plc                               Tel: [phone]
Dan Thompson, Chief Executive Officer
Simon Morris, Marketing Director                  www.365corp.com

Financial Dynamics                                Tel: [phone]
Giles Sanderson
Fiona Meiklejohn

BT Cellnet/Genie Internet                         Tel: [phone]
Damian Peachey
([e-mail]  - or -  [e-mail])



NOTES FOR EDITORS
365 Corporation plc

CURRENT CONTENT AND SERVICE OFFERINGS

Consumer

Sport
Football -www.football365.com and www.futbol365.com and www.football365.fr

Football content is provided on three web sites, each in a different language.
The English language site is branded Football365 and is one of the leading
football web sites in the world.  Futbol365 is a Spanish language web site. In
1999 365 acquired C-Sports Communication SA, the creators of cfoot.com, a
leading French football web site, now branded www.football365.fr.

Football content is also being leveraged on a cross platform basis via
TalkFootball365, the recently launched telephone and Internet service
(www.talkfootball365.com).  This service allows users to leave voice messages
for other users to respond to, to discuss football with other users and to
hear their views on news items provided from the Football365 website, which
may include the personal views of Danny Kelly and Andy Gray.

Cricket - www.cricinfo365.com

Through its joint venture with CricInfo (one of the world's largest single
sports web sites), 365 produces a daily e-mail publication - CricInfo365.

Rugby - www.rugby365.com

Rugby365 was launched in August 1999, in anticipation of the Rugby World Cup.
The service is based in South Africa and produced in four language versions
(English, French, Spanish and Afrikaans).  Contributors to Rugby365 are some
of the top rugby players in the world. During the 1999 Rugby World Cup,
Rugby365 partnered with ITV to produce their Rugby World Cup site.  365
established a North American presence in December 1999 with the acquisition of
e-Merchants Inc. and the website, www.rugbyrugby.com.

Entertainment
Music - www.music365.com

Music365 was launched in November 1998 and provides reviews of albums and
singles, interviews with artists and personalities and topical stories. It
also provides an on-line chat forum for users to express their views on
current music issues. In addition, the web site offers on-line shopping
facilities for users to purchase concert tickets, CDs and videos.  Music365
provides the content for the Freeserve Music channel and has an arrangement
with the BRITs to provide the official BRIT Awards' web site and online voting
facility.

Competitions - www.win365.co.uk

365 launched 'Win365' in September 1999, a cross-platform competition based
product.

Television

Most recently the company created a new division, 365Television.  The first
production, a documentary on boxer Mike Tyson's UK fight, was commissioned by
the BBC and recently aired on BBC Choice and BBC2.

Lifestyle
Companionship - www.personals365.com

The primary content in the lifestyle sector is companionship.  365's lifestyle
services provide the community forum for users to socialise with other people
or establish relationships.   Historically these services have been phone-
based, but in October 1999, 365 launched, as part of its convergence strategy,
Personals365, an on-line companionship product, and more recently a multi-
platform product www.theswitch.co.uk.

Advisory services

365 has an agreement with Infogenie to provide telephone-based services to
users.  365 provides telephone lines and systems and Infogenie procures the
advisory services, currently for legal services and veterinary services.

Business

The Business Division provides communication services and Internet
applications to small and medium sized enterprises in the UK and Ireland.  It
aims to provide a 'one stop shop' of communications services and Internet
applications to its customers.  365 currently provides voice and data access,
telephone systems, mobiles, Internet access and related hardware.  In order to
work towards national coverage, 365 has formed equity joint ventures with 12
telecom systems dealers across the UK.  Under these arrangements, 365
contributes its expertise and access to its customer service and billing
infrastructure, while the dealer contributes local sales and marketing
expertise.  The existing customer base of the joint venture partners provides
the initial target for 365's marketing efforts.


Datanet Marketing Services Ltd
In February 2000, 365 Corporation acquired 100% of Datanet Marketing Services
Ltd.

Datanet, which was founded in 1995, is one of the most successful and well-
established companies in its market, producing a range of high quality digital
sports and entertainment content.  Its extensive portfolio includes Planet
Rugby, one of the foremost rugby sites on the web.  Following on from 365's
acquisition of RugbyRugby.com in December 1999 and the success of
rugby365.com, which produced and hosted the ITV 1999 Rugby World Cup web site,
the acquisition ensures 365's dominance in the online global rugby market.

In addition, London-based Datanet has developed high quality products in
Cricket, Formula 1 and Horse Racing with unique statistical and editorial
content and top contributors such as South African cricketer Allan Donald and
rugby's former world record points holder Michael Lynagh.

Datanet's entertainment division runs a network of live multi-player trivia
games under the Planet Trivia brand.  The network enables thousands of users
to compete against each other in real time in a global trivia challenge.
Planet Trivia can now be delivered across 365's multiple digital platforms.

Datanet has content distribution deals with a number of the leading portals
and ISPs and is currently producing the software and technology to deliver its
content across multiple platforms.


Planet Rugby: http://www.planet-rugby.com
A market leading online rugby resource including breaking news, unique
statistics and world class contributors such as Stephen Jones and
Michael Lynagh

Racetips: http://www.racetips.com
A site dedicated to Horse Racing giving the inside track on news, form
and the horses to follow.

Planet F1: http://www.planet-f1.com
Unique resource for the world of Formula 1 featuring news, features and
a searchable archive of every race in F1 history.

Cricketline: http://www.cricketline.com
A leading site for International cricket boasting the complete
scorecards of every Test match ever played and an exclusive column from
South African legend Allan Donald

Planet Trivia: http://www.planet-trivia.com
A network of live, multiplayer trivia games where users can compete in
real time against anyone else in the world on a variety of topics
including television, education, history, entertainment and sport and
win prizes.

Sportszine UK: http://www.sportszine.co.uk
A complete guide to sport on the Internet through a searchable database
of over 40,000 individually reviewed websites.

Sportonair.com: http://www.sportonair.com
The UK's first dedicated sports audio website with hourly news, features
and interviews.


About BT Cellnet and Genie Internet

BT Cellnet is the Mobile Internet market leader.
Today BT Cellnet has over 7 million customers using its voice services
  and over 500,000 mobile internet users
BT Cellnet is leading the industry by re-focusing itself into three
  businesses - a voice business, a high-speed data business focused on GPRS
and  a Mobile Internet business based around Genie Internet (www.genie.co.uk)
September 1997: Genie was the first service in the world to send
  information from the Internet direct to a mobile phone.
March 1999: BT Cellnet launched the UK's first Mobile Internet Service
  Provider, Genie Internet
November 1999: BT Cellnet and Barclaycard completed the UK's first
  internet purchase via a WAP mobile phone running on the BT Cellnet network
January 2000: BT Cellnet's Genie Internet launched the UK's first fully
  operational commercially available WAP services in January 2000
January 2000: BT Cellnet announced the Infotouch and Mmail data services
  - the first mobile Internet services available to all digital customers 
    based   on existing SMS text messaging - 86 million SMS messages were sent  
   over the BT Cellnet network in January 2000 alone
January 2000: BT Cellnet announced the start of a 500 person trial of
  its GPRS (General Packet Radio Services) network, which will deliver
  information to mobile phones at speeds 5-10 times faster than today.
Summer 2000: BT Cellnet will become the first UK mobile network to launch
  a commercial GPRS service
BT Cellnet is a wholly owned subsidiary of British Telecommunications Plc