365 Corporation PLC
12 November 2001
Embargoed until Monday 12th November 2001 - 7.00am
365 Corporation and Virgin Mobile form partnership to launch
the UK's first mobile voice portal
365 Corporation plc ('365') today announces that its voice services division,
Eckohtec, has partnered with Virgin Mobile, the UK's fifth network, to provide
its 1.25 million customers with voice-activated information, entertainment and
commerce services. The voice portal will operate as part of Virgin Mobile's
VirginXtras brand, and will be powered by the Eckoh voice platform.
The partnership is for a minimum of two years and gives Eckohtec both
application development and maintenance fees and an ongoing revenue stream
based on usage. Eckohtec will host the service on its 4000 line Interactive
Voice Response (IVR) platform giving Virgin Mobile a scalable solution to a
huge growth market.
Virgin Mobile customers will access the voice portal service via a four-digit
shortcode number and navigate around the system using speech recognition
technology. Users can listen to news and sport and other audio content, as
well as use the service to go shopping. It will be the first time that any UK
mobile network has offered such a comprehensive content-rich speech
recognition service to its customers.
The service will be launched this month and it is expected that early next
year it will be enhanced to include other communication services that Eckohtec
currently offers.
Commenting on this key announcement Nik Philpot, Chief Operating Officer of
365, said:
'Following on from the contracts announced recently with Granada, Emap Radio
and Static 2358, this deal with Virgin Mobile further cements our leading
position in the voice portal market. Virgin Mobile will be the first mobile
operator to launch a voice portal service and indicates the potential size of
the market for Eckohtec's cutting-edge speech recognition services in the
mobile arena'.
Joe Steel, Marketing Director of Virgin Mobile, said:
'We selected Eckohtec as the provider for our voice portal as they are the
clear UK market leader in creating and hosting sophisticated speech
recognition services. We look forward to offering our customers this exciting
innovation - a service which is controlled by the most natural of media, the
voice - as well as developing our partnership further'.
- ends -
Enquiries:
365 Corporation plc Tel: 01442 458 355
Nik Philpot, Chief Operating Officer
Virgin Mobile Tel:07931 777777
Steven Day, Corporate Affairs Director
Financial Dynamics Tel: 020 7831 3113
Fiona Meiklejohn/Ben Atwell
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