Strategic Partnership with 365 Corporation Extend
365 Corporation PLC
19 April 2000
GRANADA AND 365 CORPORATION EXTEND
STRATEGIC PARTNERSHIP
Granada Media interactive (GMi), the online advertising division of Granada
Group PLC ('Granada'), has brokered a commercial partnership between Granada
and leading digital content provider 365 Corporation plc ('365').
This mutually beneficial multi-million pound deal will generate new revenues
for both parties and extends the relationship between Granada and 365 which
originated with the creation by 365 of the ITV Rugby World Cup web-site in
1999 and the subsequent ITV Six Nations web-site earlier this year. The fully
integrated multi-media package, starting immediately, runs until May 2001.
The partnership will provide extensive site profile and banner advertising
coverage for 365's content and services across both web-based and on-air
Granada properties, such as on itv-f1.com. It will also feature television
on-
air advertising alongside the itv-f1.com URL on Granada Sky Broadcasting. 365
will provide dedicated editorial content for GMi sites, including football and
Formula 1.
Furthermore 365, with its strong audiotext experience and skills, will also
manage interactive telecom services for a number of Granada programme and
promotional opportunities to be broadcast across the ITV network.
Kevin Baverstock, Head of Sales at Granada Media interactive, said:
'Granada is keen to forge business partnerships across its wide portfolio with
partners who fully grasp the commercial potential of combining an on-air and
online presence. In this regard, we are delighted to be extending our
relationship with 365, who continue to lead the way as a digital content and
services provider. The sector will see an increasing number of deals such as
this, which underlines the powerful symbiosis between traditional and new
media.'
Simon Morris, Marketing Director of 365 said:
'365's online editorial will enhance Granada's excellent content and the
potential for 365 telecoms services to generate revenue across Granada
properties is significant. In summary, this deal plays to each of our skills,
delivering real benefits and revenue to both parties.'
For Further Information Please Contact:
Kevin Baverstock, Granada Media Sales 020 7396 6305
Richard Gill, Propeller Marketing Communications 020 7636 6300
Simon Morris, Marketing Director, 365 Corporation plc 0207 550 7800
Giles Sanderson, Financial Dynamics 0207 831 3113
NOTES TO EDITORS:
365 Corporation plc
CURRENT SERVICE AND CONTENT OFFERINGS
Consumer
Sport
Football - www.football365.com (English), www.futbol365.com (Spanish),
www.football365.fr (French), www.talkfootball365.com (Football content on a
cross platform basis via TalkFootball365, a telephone and Internet service).
www.eurofinals365.com (a dedicated service, in five languages, covering the
European Championships 2000).
Cricket - www.cricinfo365.com (daily e-mail publication in joint venture with
CricInfo), www.cricketline.com (a leading site for International cricket,
complete scorecards of every Test match ever played).
Rugby - www.rugby365.com (produced in four language versions - English,
French, Spanish, Afrikaans), www.rugbyrugby.com (North American rugby
website), www.planet-rugby.com (a market leading online rugby resource
including breaking news, unique statistics).
Racetips: www.racetips.com (a site dedicated to Horse Racing giving the inside
track on news, form and the horses to follow).
Formula 1: www.planet-f1.com (website featuring news, features and a
searchable archive of every race in F1 history).
Sports Overview: www.sportszine.co.uk (complete guide to sport on the Internet
through a searchable database of over 40,000 individually reviewed websites),
www.sportonair.com (UK's first dedicated sports audio website with hourly
news, features and interviews).
Entertainment
Music - www.music365.com (reviews of albums and singles, interviews with
artists and personalities and topical stories, on-line chat forum, on-line
shopping facilities for concert tickets, CDs and videos).
Competitions - www.win365.co.uk (a cross-platform competition based product).
Games - www.planet-trivia.com (a network of live, multiplayer trivia games
where users can compete in real time against anyone else in the world on a
variety of topics including television, education, history, entertainment and
sport and win prizes).
365Television - The first production, a documentary on boxer Mike Tyson's UK
fight, was commissioned by BBC Choice and recently aired on BBC Choice and
BBC2.
Lifestyle
Companionship - www.personals365.com (an on-line companionship product),
www.theswitch.co.uk (a multi-platform product using the web and telephone for
chat).
Gardening - www.gardening365.com
Advisory services - telephone-based services to users. 365 provides
telephone lines and systems and Infogenie procures the advisory services,
currently for legal services and veterinary services.
Business
The Business Division provides a 'one stop shop' of telecommunication services
and Internet applications to small and medium sized enterprises in the UK,
France and Ireland. 365 currently provides fixed line voice and data access,
telephone systems, mobiles, Internet access and related services.
In order to work towards national coverage, 365 has formed equity joint
ventures with 12 telecom systems dealers across the UK. Under these
arrangements, 365 contributes its expertise and access to its customer service
and billing infrastructure, while the dealer contributes local sales and
marketing expertise. The existing customer base of the joint venture partners
provides the initial target for 365's marketing efforts.
On 29 February 2000, 365 acquired the entire issued capital of Fenfones
Communications Limited, an established telephone systems supplier located in
Newmarket serving the SME market. Total consideration paid was £4,520,000.
On the same day, 365 acquired the 50% shareholding in Datacom Networks Limited
(a joint venture) owned by Fenfones for £500,000.
The formation of equity joint ventures with telecom system dealers, and
acquisition of Fenfones, underlines 365's strategy of securing distribution
and long-term customer retention though partnership with, or ownership of, the
telephone system supply channel. The telephone system represents the key
product around which value-added telecommunication and internet services can
be developed and sold to SME customers.
NOTES TO EDITORS:
Granada Media interactive (GMi)
Granada Media interactive (GMi) is the dedicated online commercial arm of
Granada Media Sales. It handles commercial development and sales across a
portfolio of sites designed to put the televisual experience on the web,
developing online advertising and sponsorship packages and preparing Granada
to capitalise on the potential of interactive TV.
Key GMi properties include g-wizz.net, an Internet Entertainment Service
Provider featuring exclusive content from Granada's most popular TV brands
such as Coronation Street, Emmerdale and This Morning. GMi are also
responsible for the commercial development of sports sites including itv-
f1.com, itv-rugby.co.uk and liverpoolfc.net.