Asda Licensing Agreement

International Brand Licensing PLC
03 October 2003

EMBARGOED: 0700hrs, 3rd October 2003

                      International Brand Licensing Plc

                            ('IBL' or 'the Company')

      Exclusive licensing agreement with Asda Stores for its Admiral brand

International Brand Licensing Plc is delighted to announce that it has entered
into a new agreement with Asda Stores to become its exclusive Admiral licensee
for the UK mass market.

The agreement will commence this coming autumn and will see Asda develop ranges
of Admiral branded apparel, footwear, luggage and equipment, which will be
merchandised throughout its stores on a National level.

Asda, which is part of Walmart, the world's largest retailer has been able to
grow its George fashion brand to an annual turnover in excess of £1 billion, and
it will be utilising its extensive design and sourcing facilities to manage the
Admiral brand development.


Lance Yates, Chairman of IBL, commented:


'This agreement represents a major step forward for the Company in its home
market. In addition to the incremental revenues that we will generate, it will
also significantly enhance the visibility of the Admiral brand.'



For further information, please contact:


Adam Reynolds
Hansard Communications 0207 245 1100



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