Dentsu Digital Fund invests in Maxifier Limited

RNS Number : 0444L

Eurovestech PLC

30 August 2012

Eurovestech plc

("Eurovestech" or "Company")

Dentsu Digital Fund invests in Maxifier Limited

Eurovestech is pleased to announce that Dentsu Digital Holdings, Inc. ("DDH"), which actively invests in emerging digital companies through its Dentsu Digital Investment Business Limited Partnership (also known as the Dentsu Digital Fund), has made a strategic investment in Maxifier Limited ("Maxifier"), a global leader in inventory revenue management. Following this investment, Eurovestech now holds 35.7 per cent. of the fully diluted share capital of Maxifier. Eurovestech's holding has a carrying value of £6.5 million.

The investment will see the Dentsu Group collaborate with Maxifier, particularly through its technology-driven digital communication subsidiary Cyber Communications, Inc., examining joint business development plans that encompass the entire Asian market.

Maxifier, is a leading online advertising technology provider, working with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory. Using Maxifier's ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.

To date Maxifier has managed more than 70 billion impressions for leading publishers and media companies including Forbes, The Guardian, IPC and Bauer Media.

Mutsumi Imaizumi, COO at DDH stated "For DDH, this represents both a monetary investment and a business investment. As well as providing capital investment, we will also be working in partnership with Maxifier to develop opportunities to drive the adoption of solutions that help grow the online advertising market."

Richard Bernstein, Chief Executive of Eurovestech commented: "This investment is a big vote of confidence in Maxifier. I am delighted that Maxifier is now working with one of the leading innovators in global advertising and excited at the prospect of collaborating in Japan and throughout the rest of Asia."

About Maxifier:

Maxifier's cutting-edge solution encompasses advanced ad optimisation and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimising campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier benefits all areas of the business, including ad operations, sales teams and senior management. With offices in the US, UK and Russia, as well as a new office in Japan, empowering them to deliver maximum value and ROI for their clients.

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