Agreement

RNS Number : 6911V

888 Holdings plc

02 June 2008

 



888 Holdings Plc 

('888' or the 'Company')

888 signs strategic agreement with Dynamite Idea

888, one of the world's most popular online gaming entertainment companies, today announces the signing of a strategic agreement with Dynamite Idea, a leading provider of gaming software.

888 will integrate Dynamite Idea's games into the Company's gaming arena, gaming history and shared wallet, and will make them available to customers of 888 and its White Label partners. The agreement continues 888's strategy of integrating popular third party games on to the company's Integration Platform. 

Dynamite Idea is part of the Boss Media Group and an established operator in the e-gaming industry, having provided gaming software to leading online gaming operators for over 7 years. Dynamite Idea's portfolio has over 200 titles, including all-time high performing games such as 'Triple Chance Hi Lo', which operate online, on mobile phones and other platforms. 

Gabi Campos, Senior VP, Head of Offering for 888 said:

'The number of new 888 customers from offerings launched in the last 12 months, such as Bingo and Sportsbook, is growing constantly. We are expanding our internal activities to build brand loyalty by the provision of best of breed games to complement our core offering. Dynamite Idea has developed a games portfolio of proven popularity and this represents a significant source of content for the long tail of exciting titles we offer our customers.' 

Dynamite Idea's CEO Simon Caddy, said:

'We are delighted to add 888 to our client list. Our key gaming content includes the likes of Triple Chance Hi Lo, Casino Dice, Aces High and many other titles that have constantly proved to be popular with players. We look forward to the launch of our package of games to the 888 players.' 

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Contacts and enquiries:

888

Gigi Levy, Chief Executive Officer            [phone]

Aviad Kobrine, Chief Financial Officer       [phone]

Dynamite Idea

Simon Caddy, Chief Executive Officer      [phone]

Bell Pottinger Corporate & Financial

Nick Lambert / Andrew Benbow              [phone]

Notes to Editors

About Dynamite Idea

Dynamite Idea was an innovator of fixed-odds egaming in 2001. They are the leading UK and European developer and supplier of unique, innovative online interactive betting games, based on revenues, number of clients, blue-chip clients, live games and games soon to be live. Years of investment and in-depth experience means that Dynamite has hundreds of live games being delivered to multiple locations, including websites, TV channels and all major mobile platforms. Games are available in 27 languages to broaden our clients' reach and to boost revenues. Dynamite understands the formula for successful games, why games are successful and the specific requirements of different platforms.

Dynamite's product range is used successfully by a wide range of UK and European blue-chip clients. 

The company was acquired by Boss Media, the leading online gaming software and systems developer, in April 2008.

For more information visit www.dynamiteidea.com

 

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