Asian Agreement

888 Holdings plc
11 January 2008


                      888 Holdings Public Limited Company
                                    ('888')

                     888 Announces Multiple Asian Offering


888, one of the world's most popular online gaming entertainment companies,
announces that it has signed a partnership agreement with Entertasia, one of the
leading providers of gaming solutions for Asian operations to develop a live
casino service across Asia.

Under the terms of the agreement, a Philippines based operating company will
manage operations for the live casino, while 888 will leverage its robust
multi-channel marketing abilities to acquire new customers in the region.

The agreement also includes the provision of an Asian-focused sportsbook product
in partnership with E-Sky, a specialised Asian sportsbook,

888 plans to launch the new service in multiple Asian territories and languages
in Q1 2008.

By offering a gaming format with a proven widespread Asian appeal the
partnership will provide an opportunity to expand penetration of the 888 brand
into the Asia Pacific region, one of the fastest growing markets for online
gaming.

Gigi Levy, CEO of 888, said:

'We have been providing the very best in-class online gaming and excellent
customer service for Asian customers at 888 for 10 years now. We are always
looking to extend new innovative services to our customers and increasing our
presence in Asia is one of our key strategic goals. We see Entertasia as the
best partner to achieve this goal and exploit this exciting opportunity.'

Jason Chan, CEO of Entertasia added:

'We are one of the leading gaming solution providers in Asia because we
understand exactly what Asian customers want. 888 have chosen three of our most
innovative products and we look forward to helping them achieve significant
success in Asia.'


                                      ends

Contacts and enquiries


888

Gigi Levi         Chief Executive Officer     [phone]
Aviad Kobrine     Chief Financial Officer     [phone]


Bell Pottinger Corporate & Financial
Ann-marie Wilkinson/ Andrew Benbow            [phone]




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