Director/PDMR Shareholding

888 Holdings plc
12 July 2007




                                888 Holdings PLC

Following notifications made in accordance with DR 3.1.4(R)(1)(a), 888 Holdings
plc (the 'Company') wishes to notify the following changes in the interests of
persons discharging managerial responsibility ('PDMRs') in ordinary shares
£0.005 each in the capital of the Company ('Shares') arising out of the
operation of its 888 All-Employee Share Plan.

The following PDMR was granted share awards in the form of a contingent right to
receive shares under the 888 All-Employee Plan on 14 September 2006. Following
the satisfaction of the vesting conditions to which those share awards were
subject, the share awards in the form of a contingent right to receive shares
vested on June 17th 2007 and June 18th 2007 as follows:

+----+-------+-------------------+------------------------+--------------------+
|PDMR|Date of|Number and         |Total interest in Shares|Price per Share on  |
|    |Vesting|Percentage of Share|following vesting and   |vesting date        |
|    |       |acquired           |issuance of Shares      |                    |
+----+-------+-------------------+------------------------+--------------------+
|Gigi|June   |Number of Shares   |0.116% beneficially     |120p (June 15th -   |
|Levy|17th   |acquired: 337,096  |owned                   |the last trading day|
|    |2007   |Shares Percentage  |                        |prior to vest)      |
|    |       |of the issued class|                        |120.25p (June 18th -|
|    |       |acquired: 0.1%     |                        |the first trading   |
|    |       |                   |                        |day after vest)     |
+----+-------+-------------------+------------------------+--------------------+
|Gigi|June   |Number of Shares   |0.157% beneficially     |120.25p             |
|Levy|18th   |acquired: 138,845  |owned                   |                    |
|    |2007   |Shares Percentage  |                        |                    |
|    |       |of the issued class|                        |                    |
|    |       |acquired: 0.04%    |                        |                    |
+----+-------+-------------------+------------------------+--------------------+

The PDMR listed in the table above paid no consideration for these Shares. This
notification relates to the PDMR named in the table above and not to any other
person connected with this PDMR.

For further information in respect of this announcement please contact Aviad
Kobrine on [phone].



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