Director/PDMR Shareholding

888 Holdings plc
15 April 2008

15 April 2008



                      888 Holdings Public Limited Company

                                    ('888')



                        DIRECTORS/ PDMR SHARE INTERESTS



Following notifications made in accordance with DR 3.1.4(R)(1)(a), 888 Holdings
plc (the 'Company') wishes to notify the following changes in the interests of
persons discharging managerial responsibility ('PDMRs') in ordinary shares
£0.005 each in the capital of the Company ('Shares') arising out of the
operation of its 888 All-Employee Share Plan.

The following PDMRs were granted share awards in the form of a contingent right
to receive shares under the 888 All-Employee Plan on 14 September 2006 and 30
April 2007. Following the satisfaction of the vesting conditions to which those
share awards were subject, the share awards in the form of a contingent right to
receive shares and nil-cost options vested on 14 April 2008 as follows:


PDMR                Date of Vesting          Number and Percentage of Share Total interest in       Price per Share on
                                             acquired                       Shares following        vesting date
                                                                            vesting and issuance of
                                                                            Shares
Gigi Levy           April 14th 2008          Number of Shares acquired:     767,516 beneficially    147 p
                                             233,260                        owned

                                             Shares percentage of the       Total percentage
                                             issued class acquired: 0.0685% holding following
                                                                            vesting: 0.225%
Aviad Kobrine       April 14th 2008          Number of Shares acquired:     380,062 beneficially    147 p
                                             84,001                         owned

                                             Shares percentage of the       Total percentage
                                             issued class acquired: 0.025%  holding following
                                                                            vesting: 0.111%



The PDMRs listed in the table above paid no consideration for these Shares. This
notification relates to the PDMRs named in the table above and not to any other
person connected with these PDMRs.

                                      Ends



Contacts and enquiries

888


Gigi Levi                             Chief Executive Officer       [phone]
Aviad Kobrine                         Chief Financial Officer       [phone]


Bell Pottinger Corporate & Financial

Nick Lambert/ Andrew Benbow                                [phone]




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