Dragonfish - re Agreement

RNS Number : 7370K

888 Holdings plc

26 April 2010

 



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26 April 2010

Dragonfish

Dragonfish launches Bingo Hollywood as standalone network

Dragonfish, the independent B2B division of 888 Holdings Plc, today launched a new standalone bingo network, Bingo Hollywood (www.bingohollywood.com).

Dragonfish will provide Bingo Hollywood with a fully managed bingo solution, including software and a selection of marketing services. In addition, Dragonfish will provide Bingo Hollywood with a comprehensive suite of Quickplay instant format games including slots, blackjack, virtual sport and scratch cards.

The brand aims to become a major player in the bingo market. The launch will be supported with a major TV advertising campaign in the UK, beginning on May 4^th, and numerous launch promotions including an aggressive sign up bonus.

Gabi Campos, Managing Director of Dragonfish, said:

"The online bingo market in the UK is continuing to grow, and there remain opportunities for exciting brands to obtain significant market share. The combination of the Bingo Hollywood brand and Dragonfish's leading bingo solution provides a platform from which to build a prominent new player."

Derek Morran, CEO of Bingo Hollywood, said:

"Interest in Bingo Hollywood has been amazing and test results have been exceptional. We knew we had to do something very different, so we created a brand combining Hollywood glamour, celebrity gossip and bingo entertainment.  So far the result has been incredible and together with our Dragonfish partners, we expect to make a very big splash in the UK bingo market."

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Contacts:

Dragonfish
Gabi Campos, Managing Director	[phone]
M:Communications
Ann-marie Wilkinson / Andrew Benbow	[phone]

About Dragonfish

·    Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a separate division within 888

·    Dragonfish is a leading provider of Total Gaming Services - Games & Technology; Operations; Marketing and ePayments - with an unique heritage within one of the world's leading B2C brands, 888

·     Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay

·     Dragonfish has unsurpassed operations and marketing knowledge in the gaming industry

·    Please see www.dragonfishtech.com for further details, or contact through [e-mail]

 

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