888 Holdings plc
13 December 2007
888 Holdings Public Limited Company ('888')
888 - Kamay Partner Agreement
888, one of the world's most popular online gaming entertainment companies, has
today entered into a new partnership with Kamay Holdings Ltd ('Kamay'),
operating Casino and Poker under various brands and powered by 888.com. This new
offering will launch in the beginning of January 2008.
This new partnership is another milestone in the execution of the 888 white
label strategy that has so far successfully leveraged its existing
infrastructure to boost its business in different target markets. Based on its
robust infrastructure 888 has already established itself as a significant player
in the online gaming white label market with successful introduction of
www.rileyspoker.com in the UK and www.towertorneos.com in Latin America.
Kamay is led by a team of industry veterans, with a track record of customer
recruitment and traffic generation. Kamay will be focusing on the rapidly
growing markets in Europe, leveraging its online marketing expertise with the
added value that the 888.com platform provides.
Gigi Levy, CEO at 888 commented:
'As part of our vision and action to gain dominant market share in growing
markets, we are implementing our white-labelling strategy, which enables us to
achieve quick growth in parallel to 888's robust organic growth in those
markets. The agreement is a further progression of 888's diversified,
multi-channel strategy to grow our customer reach and appeal globally.'
Contacts and enquiries
888
Gigi Levi Chief Executive Officer +350 49800
Aviad Kobrine Chief Financial Officer +350 49800
Bell Pottinger Corporate & Financial
Nick Lambert / Christopher Hamilton +44 (0)20 7861 3232
This announcement includes statements that are, or may be deemed to be,
'forward-looking statements'. By their nature, forward-looking statements
involve risk and uncertainty since they relate to future events and
circumstances. Forward-looking statements may and often do differ materially
from actual results. Any forward-looking statements in this announcement reflect
888's view with respect to future events as at the date of this announcement.
Save as required by law or by the Listing Rules of the UK Listing Authority, 888
undertakes no obligation publicly to release the results of any revisions to any
forward-looking statements in this announcement that may occur due to any change
in its expectations or to reflect events or circumstances after the date of this
announcement.
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The company news service from the London Stock Exchange
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