Re Agreement

RNS Number : 6067U

888 Holdings plc

16 May 2008

 



16 May 2008

888 Holdings Plc 

('888' or the 'Company')

888 signs strategic agreement with Rival Powered

888, one of the world's most popular online gaming entertainment companies, today announces the signing of a strategic agreement with Rival Powered ('Rival), a leading provider of game-server software and thematically based virtual games known as 'iSlots'. 

888's continued innovation in 'soft' and casino games has manifested itself recently by the integration of a series of unique games from external providers into 888's Integration Platform. The Platform enables third party game providers to connect swiftly into 888's gaming environment, wallet, cashier and customer support systems.

Rival is a relative newcomer to the gaming software business and brings vivid graphics and animations as well as easy-to-play unique and themed storylines. These storylines are an ideal fit with 888's global customer base who are attracted to 888's varied and continually innovating gaming environment.

888 will integrate Rival's titles and fun video introductions into 888's gaming arena, gaming history and shared wallet, and will make them available to customers of 888 and of 888's White Label partners.

Gabi Campos, Senior VP, Head of Offering for 888 said:

'As 888's gaming arena becomes broader, through constant internal development of sophisticated games and integration of external unique content, we seek partners that can add freshness. i-Slots' video clips, atmosphere and characters, are perfectly suited to provide a highly interactive fun customer experience for players who access games from 888's casino lobby, poker room, sportsbook portal and bingo website, or from 888's white labeled platforms. 888 remains the best platform in online gaming for third parties to debut or expand.'

Patrick Stacey, CEO of Rival Powered, said:

'As a new market leader in innovative games, Rival is proud and eager to partner with 888 in providing its visually rich and highly interactive offering of games to a wider audience.'

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Contacts and enquiries:

888

Gigi Levy, Chief Executive Officer                                                 [phone]

Aviad Kobrine, Chief Financial Officer                                           [phone]

Bell Pottinger Corporate & Financial

Nick Lambert / Andrew Benbow                                                   [phone]

Notes to Editors

About Rival Powered

Rival Powered (the flagship brand of Black Chip Ltd) delivers a dynamic, visually rich casino suite that has all the classic games, including Blackjack, Roulette, Baccarat, Video Poker and many more. Rival also provides superbly designed lobby features that make the gaming experience simple, enjoyable and exciting for players. But for players and operators alike, the Rival products that is most thrilling is the innovation that is changing the e-gaming world: the i-Slot, an exhilarating version of the slot game that comes with highly entertaining interactive extras.

 

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